Open To Create... Brand guidelines

The Open To Create... Family – Brand Guidelines

Open To Create... Brand Guidelines Contents 02

03 The Open To Create... Family

04 The Open To Create... brand story

05 Open To Create... logo

06 Anna B Sexton logo

07 Everyday Creativity

08 Logo exclusion zones

09 Typography

13 Colours

Open To Create... Brand Guidelines The Open To Create... family 03

The Open To Create... family

Open To Create... Brand Guidelines The Open To Create... brand story 04

Open To Create... began life as Open To Arts in 2006 and evolved into Open To Create... in 2011.

Our director Anna B Sexton is passionate about power of creativity to inspire self esteem and boost confidence. She is a practicing artist and been a freelance creative consultant since 2003.

Our clients value Anna’s “openness, honesty, and her ability to shake things up with new ideas, thinking and fun activities – she is a breath of fresh air!”

Our motto is ‘you don’t have to be an artist to be creative’.

Open To Create... Brand Guidelines Open To Create... logo 05

Open To Create... logo

The Open To Create... logo is supplied in two formats – horizontal and vertical versions.

It should be used as supplied and not altered in any way.

Logos are supplied in all file formats needed, and in CMYK for print and RGB for screen.

25mm

Minimum size

To ensure legibility the minimum size for the vertical logo is 25mm.

31.5mm

Minimum size

To ensure legibility the minimum size for the horizontal logo is 31.5mm.

Open To Create... Brand Guidelines Anna B Sexton logo 06

Anna B Sexton logo

The Anna B Sexton logo is supplied one format.



44mm

Minimum size

To ensure legibility the minimum size for the logo is 44mm.

Open To Create... Brand Guidelines Everyday Creativity logo 07

Everyday Creativity logo

The Everyday Creativity logo is supplied in two formats – horizontal and vertical versions.



25mm

Minimum size

To ensure legibility the minimum size for the vertical logo is 25mm.

54.5mm

Minimum size

To ensure legibility the minimum size for the horizontal logo is 54.5mm.

Open To Create... Brand Guidelines Logo exclusion zones 08

An exclusion zone should be maintained around our logos at all times, which ensures a clear space that allows for maximum clarity.

The exclusion zone we specify is equal to the height of the the first letters of each of the logos as shown here. Please use the same exclusion zone for all logo formats .

Logo Exclusion Zones

Open To Create... Brand Guidelines Typography 09

Typography

Primary font

Futura PT is the font used across our brand – in our family’s logos, and websites. It comes in a variety of fonts – book and heavy are shown here.

Futura PT Book:

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Futura PT Book Oblique:


Futura PT Heavy:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Futura PT Heavy Oblique:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ


Typography

Alternative system fonts

These are system fonts that can be used as alternatives where Futura PT cannot be used. System fonts are for applications such as powerpoint and Word.

Firstly, Tw Cent MT

Tw Cent MT Regular:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Tw Cent MT Italic:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Tw Cent MT Bold:


Tw Cent MT Bold Italic:



Typography

Alternative system fonts

These are system fonts that can be used as alternatives where Futura PT cannot be used. System fonts are for applications such as powerpoint and Word.

Secondly, Century Gothic

Century Gothic Regular:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Century Gothic Italic:


Century Gothic Bold:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Century Gothic Bold Italic:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ


Typography

System header font

Georgia is a serif font that can be used for headings to provide contrast with our other sans serif fonts.

Georgia Regular:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Georgia Italic:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Georgia Bold:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Georgia Bold Italic:abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Open To Create... Brand Guidelines Colours 13

Colours

Main colour palette

CMYK: 81/0/39/0

RGB: 0/178/169

#00B2A9

CMYK: 4/78/30/2

RGB: 210/91/115

#D25B73

CMYK: 0/32/87/0

RGB: 241/180/52

#F1B434

CMYK: 0/0/0/85

RGB: 77/77/79

#4D4D4F

Open To Create... Brand Guidelines Colours 14

Colours

Secondary colour palette

CMYK: 46/6/100/42

RGB: 118/136/29

#76881D

CMYK: 16/0/91/28

RGB: 171/173/35

#ABAD23

CMYK: 14/48/53/26

RGB: 170/128/102

#AA8066

CMYK: 0/14/100/0

RGB: 255/205/0

#FFCD00

CMYK: 0/11/78/0

RGB: 243/208/62

#F3D03E

CMYK: 0/42/74/0

RGB: 236/161/84

#ECA154

CMYK: 35/0/14/0

RGB: 156/219/217

#9CDBD9

CMYK: 59/0/22/0

RGB: 45/204/211

#2DCCD3

CMYK: 96/0/31/2

RGB: 0/156/166

#009CA6

CMYK: 0/55/50/0

RGB: 232/146/124

#E8927C

CMYK: 0/32/87/8

RGB: 214/154/45

#D69A2D

CMYK: 12/24/9/28

RGB: 171/152/157

#AB989D

CMYK: 0/76/100/0

RGB: 227/82/5

#E35205

CMYK: 57/6/92/19

RGB: 113/153/73

#719949

CMYK: 54/0/100/0

RGB: 132/189/0

#84BD00

CMYK: 41/0/68/0

RGB: 164/214/94

#A4D65E

CMYK: 0/46/12/0

RGB: 232/156/174

#E89CAE

CMYK: 8/83/55/5

RGB: 205/84/91

#CD545B

CMYK: 0/62/95/0

RGB: 232/119/34

#E87722

CMYK: 10/52/25/29

RGB: 176/124/131

#B07C83

Open To Create... Brand Guidelines Contact us

[email protected]

07941 655 856

www.opentocreate.com

Open To Create… Ltd. Company no. 10015139 Registered office: The Clarence Centre, 6 St. Georges Circus, London SE1 6FE

Education

Open To Create... Brand guidelines