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IBRiSLab 2.0 Online service
for automatic English accent reduction
People avoid public speaking, because they’re afraid of being misunderstood
Heavy accent many non-natives have
People are diffident about speaking with other people
People are often asked “What did you say?”
Our solution http://ibrislab.com/ , https://youtu.be/xQgpyVrRKX8
- SaaS-service of automatic English accent reduction
- Positions of lips / tongue / jaw are automatically estimated for any user from his / her voice only (no video needed!)
- Current articulations are displayed on a screen against the right articulations of some English native speaker
- Any user gets individual and personal recommendations (“Raise your tongue higher”, “Open your mouth wider”, etc)
- The service closely mimics activity of a human instructor
Competitive advantages
Human
instructors Apps (CD, SaaS-
services)
Individual and personalized training
24/7/365-Availability
Pricing
Individual recommendations
-
-
- $ 100+ / hour
Our solution
$ 40 – 50 / mon $ 30 / quarterly
Feedback
“We believe that IBRiS has
developed a compelling
technology that has the potential
to lead to a game changing
accent reduction product.”
Judith Ravin CEO, the Accent Reduction Institute Top 1 on the accent reduction market in USA
“It looks very impressive and I
can see that it has great
potential.”
Roberto Rabbini
Director at English Education Press (EEP)
“I think you are on the road to
a breakthrough product!”
Frank Carbullido
Managing Director, I-ERAI Consulting
“Your product has every chance
of success.”
Peggy Tharpe
Accent Reduction and Pronunciation
Expert
Current state
Product: Продажи: Traffic and conversions:
Traffic Latino-americans in the U.S.
Registration conversion
30 %
Cost per User Acquisition $0,4
Purchase conversion (Oct. 2015)
2,5 %
SaaS-service
Subscription fee
$ 30 / quarterly
64 sales for 5 weeks:
- 48 sales for $ 4 - 16 sales for $ 30
Channels: - SMM / SEO - Partner centers
Sales were started in Sept. 2015
English is spoken by:
380 mil
400 mil
340 mil
80 mil
English natives Asia South America Europe and Russia
Our 1st target market:
30 mil Latino-
americans, who live in
the U.S.
Timeline Current state 2nd quarter, 2016 4th quarter, 2016 1st quarter, 2017
KPI 1) Target audience is selected
2) MVP is created 3) Channels are
investigated 4) Sales are started
Prove the scalability of our business-model
Break-even 1) Raising the A-round ($ 3,5+ mil.)
2) Rapid growth of sales in the U.S.
Target metrics
1) Number of users = 900 people / mon
2) CPA = $ 0,4 3) Purchase conversion =
2,5 % 4) Average price = $ 30
Having the number of users = 10 000+ people with average price = $30, we have to reach the following goals: 1)СPA = less than $ 0,5 2)Purchase conversion = 1,7+ %
We have to attract more than 320 000 people quarterly
1) Sales = $ 2,3 mil. In the 4th quarter of 2018
2) Return of investments (ROI = 376 %)
Prove the scalability of our business-model
Assuming CPA = less than $0,7, time period = 4 – 6 months
4th quarter, 2015 – 2nd quarter, 2016
Visitors 30 000
Cost per Visitor Acquisition (SMM) , $ 21 000
Fixed costs (salaries, taxes, etc), $ 38 000
Design, $ 4 000
IP (USA), $ 4 000
Reserve, $ 3 000
TOTAL, $ 70 000
For proving the scalability of our business-model, we need $ 70 000 for 6 months We have to reach the following goals: 1)СPA = less than $ 0,5 2)Purchase conversion = 1,7+ % for 10 000+ visitors with average price = $ 30
Financial forecast (2016) (Assuming CPA = $0.48, average price = $30, purchase conversion = 1,8%)
3d quarter, 2016 4th quarter, 2016
Visitors 160 000 320 000
Customers 2 880 5 760
Sales, $ 86 400 172 800
Fixed costs (salaries, taxes, etc), $ 19 000 19 000
SMM, $ 76 800 153 600
Cash-out, $ - 9 400 200
We’ll reach break-even in the 4th quarter, 2016, assuming 320 000+ visitors quarterly. We need investments = $ 182 000
Financial forecast (2017-2020) (assuming CPA = $0.48, average price = $30, purchase conversion = 1,8%)
2017 2018 2019 2020
Visitors 1 400 000 4 200 000 12 600 000 37 800 000
Customers 25 200 75 600 226 800 680 400
Sales, $ 756 000 2 268 000 6 804 000 20 412 000
Fixed costs (salaries, taxes, etc.), $ 80 000 200 000 400 000 800 000
SMM, $ 672 000 2 016 000 6 048 000 18 144 000
Cash-out, $ 4 000 52 000 356 000 1 468 000
In the 4th quarter, 2018 we plan to reach $ 2,3 mil in sales. To reach the goal, we plan to raise the А-round of $ 3,5+ mil in the 1st quarter, 2017
Team
Ilya Makarov CEO
15+ yrs in speech
technologies
Dmitrii Chepelev CTO
20+ yrs in applied
programming
Vadim Strenalyuk Co-investor
Serial entrepreneur,
angel
Judy Ravin Mentor, business-partner
CEO of the most
successful accent
reduction center in the
U.S. (Oracle, HP, Boeing,
etc)
Need for investments $252 000 ($70 000 + $182 000)
Tranche 1 ($ 70 000): prove the scalability of
the business-model
44 %
SMM
42 %
Product
2 %
3 % 9 %
IP Protection
Lawyers Reserve
Tranche 2 ($ 182 000): break-even
2018: sale of shares of the current investor for
$ 1,2 mil (ROI = 376%)
ibrislab.com
Ilya Makarov CEO
+7 (985) 762-52-38
ilya_makarov_ibios
