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Presentation used at the online marketing seminar that was delivered to over 100 small businesses at CenturyLink's headquarters in Monroe, LA on Thursday, August 25, 2011.
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How to get local leads from the InternetOnline Marketing for Small
Businesses
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Web Site•Conversion Friendly•Search Engine Friendly
Search Engine Optimization•On-Page SEO Factors•Off-Page SEO Factors
Search Engine Marketing•Getting Found Online•Geo-Targeting•Keyword Research•Campaign Management•Proprietary Bidding Technology
Local Business Listings•Google Places•Yahoo Local•Bing Local
Local Online Directories•Local Search Ecosystem•YP.com
Online Video •YouTube•Distribution Network
Questions & Answers
Online Marketing Seminar Agenda
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Conversion Friendly Web Site
• Local number listed
• Specific locations covered
• Contact form
• Strong call-to-action
• Special offers
• Smooth navigation
• Complete service offerings
• Pages aligned with specific keywords
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Search Engine Optimization – On-Page Factors
<title>Louisiana Bankruptcy Attorney | Shreveport | Bossier City | Baton Rouge | Lake Charles | Monroe | Lafayette</title>
<meta name="keywords" content="law firm, law office, legal advice, lawyer, attorney, lawyers, attorneys, bankruptcy, chapter 7, chapter 13, foreclosure, repossession, garnishment, creditor harassment" />
<meta name="description" content="Simon, Fitzgerald, Cooke, Reed and Welch handles Chapter 7 and Chapter 13 bankruptcy across Louisiana. Free consultation at 888-341-8091." />
<h1>Louisiana's Oldest Bankruptcy Law Firm</h1>
<h2>Relief From Debt • Relief From Creditors</h2>
<body>Simon, Fitzgerald, Cooke, Reed and Welch is Louisiana's oldest Bankruptcy law firm. Bankruptcy is all that we do. We represent individuals and businesses in bankruptcy. We are committed to assisting our clients in making informed decisions to resolve financial problems. We represent clients in almost every part of Louisiana with offices in Shreveport, Baton Rouge, Lake Charles and Bossier City.
Bankruptcy can provide an opportunity to get a fresh financial start and end the constant stress of financial problems. We understand that filing for bankruptcy is a big step, and you probably have many questions and fears.</body>
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Search Engine Optimization – On-Page Factors
<title> Bossier City Louisiana Chapter 13 Bankruptcy Attorney | Shreveport Debt Repayment Lawyer | Stop Foreclosure on Home </title>
<meta name="keywords" content="law firm, law office, legal advice, lawyer, attorney, lawyers, attorneys, chapter 13 bankruptcy, foreclosure, debts, assets, car " />
<meta name="description" content=“Chapter 13 bankruptcy lets you pay debts over time. Call the Louisiana firm of Simon, Fitzgerald, Cooke, Reed and Welch. Free consultation at 888-341-8091." />
<h1> Louisiana Chapter 13 Bankruptcy Lawyer </h1>
<h2> Chapter 13 - A Chance to Catch Up and Save Your Home and Vehicle</h2>
<body> If you have regular income but cannot afford to pay all your creditors, Chapter 13 bankruptcy puts foreclosure, repossessions, and debt collections on hold and provides the breathing room and allows you to pay only that portion of your unsecured debts you can afford over time. Most Chapter 13 cases do not pay all unsecured debt and some cases pay nothing to unsecured creditors. With some exceptions, those debts not paid in a Chapter 13 Plan are discharged.
As the oldest bankruptcy law firm in Louisiana, we have literally helped thousands of individuals and families find relief from debt and from creditors. Simon, Fitzgerald, Cooke, Reed and Welch offers a FREE CONSULTATION with NO UP FRONT ATTORNEY FEES.</body>
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Search Engine Optimization – Off-Page Factors
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Search Engine Marketing
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Search Engine Marketing
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• Search engine marketing allows you to target the audience that matters to you, whether that's prospects and customers across the country or right in your neighborhood.
• Search engine marketing shows your ads at the precise moment customers are searching on the search engines for your products or services.
Search Engine Marketing
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Search Engine Marketing – Geo-Targeting
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Search Engine Marketing – Long Tail Keywords
Attorney Chapter 13 Bankruptcy Attorney
Lawyer Chapter 11 Bankruptcy Lawyer
Law Firm Chapter 7 Bankruptcy Law Firm
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Search Engine Marketing – Campaign Setup
Campaign Keywords Campaign Ad Copy
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Search Engine Marketing – Campaign Management
Search Engine Marketing
ManagementProcess
Refine Campaign & Keep What
Works
Use Reporting Tools to Measure Results
Test Ads and Keywords
Create Relevant Keywords and Ad Groups
Perform Keyword Research
Create & Optimize Relevant Landing Pages
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Search Engine Marketing
1.Get listed on our network of search engines and directories. 2.
Select and bid on keywords relevant for your services.
3.Determine best “keyword” and “site” combinations based on: • # of Calls Generated • # of Emails Generated • Website Conversion • Click-through Rate • Lead Rating • Time on Site • Traffic Source • Bounce Rate
Search Term #1
Search Term #2
Search Term #3
Search Term #4
Search Term #5
Search Term #3
Search Term #2
Search Term #5
Proprietary Bidding Technology
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Local Business Listings
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Claim and edit your business’s local listings for each of the three major search engines:
Google Places - www.google.com/places
Yahoo Local - listings.local.yahoo.com
Bing Local - www.bing.com/businessportal
Local Business Listings
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Local Online Directories
Source: “The Local Search Ecosystem”, GetListed.org, Inc. and David Mihm, Inc.All logos are the intellectual property of the companies described.
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YP.com Distribution Network
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YP.com Distribution Network
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YP.com Distribution Network
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YP.com Distribution Network
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Online Video
Benefits of Online Video
• Videos generate interest, buzz, inbound links, and web site traffic
• Videos can help a web site achieve better rankings overall
• Google’s Universal search provides extra opportunity to drive traffic
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Online Video Distribution Network
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Online Video
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Online Video
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Search Marketin
g
YP.comOnline Video
Web Sites
CenturyLink’s Digital Solutions
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Questions & Answers
