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ONLINE BOOTCAMP TRAINING Join Us & Dream Big in 2014

Online Business Bootcamp curriculum 2.0

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The Online Business Bootcamp Curriculum gives you a week by week breakdown of the topics you will cover during the course. If you need more information visit our website http://onlinebusiness.org/ and get in touch with us.

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Page 1: Online Business Bootcamp curriculum 2.0

ONLINE BOOTCAMP TRAININGJoin Us & Dream Big in 2014

Page 2: Online Business Bootcamp curriculum 2.0

With a rapidly-evolving online landscape, online presence has not only become a fundamental tool, but a must-have in a multitude of industries. You’re entering the online field at a time of incredible change. With the right amount of practice and online business training, entrepreneurs are empowered with a competitive edge.

“Begin with the end in mind” – Stephen Covey

Page 3: Online Business Bootcamp curriculum 2.0

Week 3: Entice Your Prospects Week 4: Instant Traffic

Week 5: Natural Traffic

Week 1: Master The Basics

Week 6: To Infinity & Beyond

ONLINE BOOTCAMP 2.1

Week 2: Investigate Your Market

Page 4: Online Business Bootcamp curriculum 2.0

How Am I Going To Learn?

We have tried and tested a new age way of learning. Its simple, you learn on the job and use your business idea as

your project.

Learn by doing and build a profitable business as a result.The training has been designed keeping you in mind. We

understand time is always a barrier, so we have structured the learning in to bite-sized information that is easily

consumable.

Read This First…

Page 5: Online Business Bootcamp curriculum 2.0

Grab & Go Training

Your training is released in weekly modules within our private, member only website.

Each module is filled with step-by-step training videos, done-for-you templates, resource lists and action guides. You will watch and learn from your computer, or stream it on your tablet! Our goal is to make your online learning experience as easy and enjoyable as

possible!

Bootcamp Forum

Weekly Modules

One-on-OneConsultation

Member’s Dashboard

DownloadableContent

Informative Videos

Get Expert Answers

Page 6: Online Business Bootcamp curriculum 2.0

A Look Inside The

ONLINE BUSINESS BOOTCAMP

A weekly break-down of the Onlinebusiness.org course

Page 7: Online Business Bootcamp curriculum 2.0

:

MASTER THE BASICS:

Keyword Research

MASTER THE BASICS:

Hosting & Email Configuration

MASTER THE BASICS:

Domain Selection

MASTER THE BASICS:

Build an E-commerce

Website

MASTER THE BASICS:

OutsourcingMASTER THE BASICS:

Accepting Payments

Week 1: Master The Basics

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Keyword Analysis• Learn how to identify the most profitable and converting keywords for your online business.

• How to have a keyword list ready and keep it updated regularly.

• Get estimates of traffic volume even before you begin.

Domain Selection• Domain name selection tips.• What makes a good domain name.• Selecting the right extension.• Using vanity domains creatively.

Build An E-commerce Website • Having an objective for your website.• Building a website using CMS.• The right website structure from Google’s perspective.

Accepting Payments• Identify the right gateway for your business.• Legalities & Documents required.

Week 1: Master The Basics

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Hosting & Email Configuration• Clear guidelines on hosting so you don’t spend too much

• Importance of having a professional email address

•Get set-up on the internet and go live.

Outsourcing• Things you can outsource

• Building your virtual team

• What are the best platforms for you to find quality outsourcers

• Pitfalls to watch out for while working with outsourcers.

Week 1: Master The Basics

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INVESTIGATE YOUR MARKET:

Identifying Your Target Market

INVESTIGATE YOUR MARKET:

Ideal Buyer Persona

INVESTIGATE YOUR MARKET:

Competition Analysis

INVESTIGATE YOUR MARKET:

Marketing PlanINVESTIGATE YOUR MARKET:

Creating ContentINVESTIGATE YOUR MARKET:

Ninja Tricks

Week 2: Investigate Your Market

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Identify Your Target Market• Find out who your target market is and have a full description of them.

• Learn how to position yourself and stand out from the crowd.

Ideal Buyer Persona• Importance of creating a customer avatar.• How to market to your ideal customer.

Analyze Your Competition• Know your 5 closest direct and indirect competitors.•What’s working for them and how you can benefit.

Marketing Plan• Build a strategic marketing plan that you can action.• Compete heads-on with big brands and other market leaders.

Creating Content• Learn how to create proven content that converts.• Engage with your customers at a whole different level.

Ninja Tricks• Learn how to surf the graph with Facebook.• Build your first list of 100 potential buyers.

Week 2: Investigate Your Market

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ENTICE YOUR PROSPECTS:

Give Them Something

ENTICE YOUR PROSPECTS:

Construct Your Offer

ENTICE YOUR PROSPECTS:

Build Your ListENTICE YOUR PROSPECTS:

Automate Your Email Marketing

Week 3: Entice Your Prospects

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Give Them Something• Understand how to create an appealing offer that will keep your visitors loyal.

• Create multiple offers to segment and profit from the market.

Construct Your Offer• Find out a way to create high converting landing pages for your offer.• Know how to structure the content of your landing page without using any coding.

• Publish your offer with a clear call to action.

Build Your List• Tips to build your list of loyal subscribers.

• Best practices for collecting leads for your list.

Automate Your Email Marketing• How to create, deliver & monitor emails sent in large numbers.

• Discover the various management software for Email Marketing.• Convert your warm leads into sales with Auto-Responders.

• Get accurate analytics about your email campaigns .

Week 3: Entice Your Prospects

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Week 4: Instant Traffic

INSTANT TRAFFIC:

OverviewINSTANT TRAFFIC:

Facebook Ads

INSTANT TRAFFIC:

Google AdsINSTANT TRAFFIC:

Re-targeting

Page 15: Online Business Bootcamp curriculum 2.0

Overview

• The need for qualified traffic.• The relationship between traffic and sales. • The difference between paid and organic traffic.

Facebook Ads• How do Facebook Ads work.• Learn how to create campaigns with custom audience.• How much do Facebook Ads cost and understand what should be your ad spend.

Google Ads• Learn how to leverage Google tools and networks.• Learn how to create and manage your ad campaigns.• Understand campaign reporting and performance.

Re-targeting• How you can benefit with re-targeting.

• Keep your brand in front of your targeted audience.

Week 4: Instant Traffic

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Week 5: Natural Traffic

NATURAL TRAFFIC:

Search Engine Optimization

NATURAL TRAFFIC:

Classifieds

NATURAL TRAFFIC:

Social NetworksNATURAL TRAFFIC:

Blogs & Forums

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Search Engine Optimization• White-hat SEO practices for online marketing.

• Learn how to get website listed among the top search engines.

• Enable Google and other search engines to index your website periodically (using Sitemaps & Robots.txt).

Classifieds• Communicate with your prospective client.• Learn how to optimize your ad to drive targeted traffic.

Social Media• Understanding the various social media platforms.

• Gaining traffic and attention through social media.

• Using the power of social media for brand recognition & lead generation.

• How to boost your fans, followers and connections to maximize your social reach.

Blogs & Forums• Increasing authority & credibility by leaving comments /posts on related blogs.• Generate leads with relevant and useful content.

Week 5: Natural Traffic

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Week 6: To Infinity And Beyond

TO INFINITY & BEYOND:

Key MetricsTO INFINITY & BEYOND:

Split Testing

TO INFINITY & BEYOND:

Growth HackingTO INFINITY & BEYOND:

Affiliate Marketing

Page 19: Online Business Bootcamp curriculum 2.0

Key Metrics• Which campaigns provide the most ROI.

• Understand your Customer Acquisition Metrics and your Visitor Value.

Split Testing• Strategies that will help you go to the next level in online business.

• Understand customer behavior and preferences and where you should go with your campaigns.

• Acting on test results.

Growth Hacking• Mapping out user lifecycle of your product.

• Viral growth of your product.

Affiliate Marketing• Understanding the concept of affiliate marketing,

• Recognizing the best affiliate programs.

• How to promote affiliate products.

• Setting up affiliate programs for your own products.

Week 6: To Infinity And Beyond

Page 20: Online Business Bootcamp curriculum 2.0

Video Marketing

Bonus Week

Video Marketing

• Setting up your green screen

• Equipment you require

• How to make quality videos with minimal cost & efforts

• Methods for effective distribution of videos

• Simple guide to YouTube strategies

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Team At Onlinebusiness.org

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About Our SpeakersGaurav Gurbaxani is an entrepreneur and internet marketer based in Pune.After teaching himself the finer aspects of internet marketing, he founded Pragmites in 2005 with a focus on doing purely internet marketing projects.

Having partnered with several gurus in the internet marketing industry, Gaurav has been invited to speak at industry events in Las Vegas for a couple of years.

Noting a change in business trends, Gaurav is now teaching India on how to setup a profitable business online, along with his business partner Stanley Adams.

Stanley is a highly regarded consultant in Austin, Texas. He has been involved with dozen of companies world wide for over a decade.They co-founded Onlinebusiness.org and its Online Bootcamp as an education platform to help entrepreneurs go online!

Their combined years of business experience and high degree of knowledge with a sincere desire to help others, make them highly effective mentors for online businesses.

Page 23: Online Business Bootcamp curriculum 2.0

Whether you’re an action-driven, ambitious beginner with a business idea.

Whether you’re a start-up, small business or an aspiring entrepreneur.

Whether you want to take offline business online, enhance an existing online business or even start a fresh business over the Internet.

Whether you’re selling a product or a service and want to grow your revenue online.

You’ll learn skills and strategies to build and implement a successful business online.

Who Can Benefit From Online Bootcamp?

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Absolutely! You’ll go through the training as it’s released over six weeks. We get that you’re busy and may have to take a break.

Do not worry about lagging behind. You’ll be able to go through the training at your own pace, convenience and comfort with Online Bootcamp’s video trainings.

The training materials are yours to keep. You can revisit and review them at any time.

Learn At Your Own Pace

Page 25: Online Business Bootcamp curriculum 2.0

Join A Revolution Of Business Owners Growing Their Business

Online...

Page 26: Online Business Bootcamp curriculum 2.0

What Exactly Will You Know After

Completing The Bootcamp?

Our bootcamp is fairly intensive yet presented in an intuitive manner ensuring you will be able to implement all the tactics and strategies

closely held by the most successful online business pros.

You can expect to continually increase your customer base by drawing new leads.

Automate parts of your sales process while increasing your sales conversion rates.

Increase both your brand and customer loyalty.

Gain new market share in your industry.

Raise your average lifetime customer value as well as your bottom line profits.

Dramatically increase the value of your business.

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MEMBER BONUS

As a special bonus, our Online Bootcamp members will receive access to the same state of the art online tracking and reporting dashboard software we use, to run all our online businesses.

If you were to buy access to this software for just one year, you would have to spend more than 8x times the cost of your enrolment to Online Bootcamp.

Page 28: Online Business Bootcamp curriculum 2.0

We’re offering the online bootcamp, helping you supercharge your business with the power of online

marketing for the unbelievably low price of $165.Online Bootcamp is available all across India.

ONLINE BOOTCAMP TRAINING

INVESTMENT?

Page 29: Online Business Bootcamp curriculum 2.0

So what are you waiting for?

Enroll in Online Bootcamp Training program before its too late. We hope to see you soon!

We dedicate ourselves to your success!

Dream Big in 2014A

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Gets The Newbies Started.Keeps The Pros Going!