A SOCIAL ACTION CAMPAIGN POWERED BY THE FILM BULLY

BULLY tells the stories of five brave families that challenge viewers to move from shock and resignation

about bullying to action, transforming schools and communities into places where empathy and respect are

valued and bullying is unacceptable.

ABOUT THE FILM

“Successful L.A. Figures Joined 6,500 LAUSD Students to Watch ‘Bully’”

“Moving...powerfully illuminates the emergence of a movement.”

“I got to see it last night and I can tell you it’s powerful. As a father, as someone who operates schools, as someone who is committed to protecting our kids, this is an

opportunity for people to realize that there are 13 million kids who are bullied. That’s 13 million too many.”

Los Angeles Mayor Antonio Villaraigosa

Inability to develop meaningful relationships

AMERICA’S BULLYING CRISISEach year bullying impacts more than 13 MILLION KIDS in America. Beyond the headlines and on the front lines, the bully, the bullied and the bystander all suffer.

The Bully Project (TBP), the film’s social action campaign, utilizes the reach of BULLY and equips students, parents, and educators with awareness raising and activating tools to transform their classrooms and local communities into bully-free zones.

More likely to attempt suicide

Stunted mental and emotional development

Lower school attendance and more likely to drop out of school

More likely to suffer from depression

1 CHILD MATTERS, 1 MILLION MAKE A DIFFERENCE

‘1 Million Kids’ is an effort to ensure that enough young people in the US are introduced to BULLY and participate in our campaign to cause a shift in consciousness and on our school campuses.

By working with local superintendents and principals, we will deliver 1 million junior and senior high school students and their teachers to the theater to see the film and provide ways for them to engage intimately with the issue.

1 Million Kids delivers expert materials and training for educators on how to integrate the urgent message of the film into their classrooms, and provides outlets for students and parents to respond to personal incidents of bullying.

1 MILLION YOUNG PEOPLE WILL SEE THE FILM IN MOVIE THEATERS AND PARTICIPATE IN STIMULATING DISCUSSIONS THAT HELP THEM PROCESS THEIR EXPERIENCE.

FACING HISTORY AND OURSELVES HAS DEVELOPED A CUSTOMIZED SCREENING GUIDE AND TEACHER TRAINING WORKSHOP AS A FOLLOW UP TO POST-SCREENING DISCUSSIONS.

THE PROJECT IS WORKING WITH SCHOOL DISTRICTS TO LOCATE DISCOUNTED TRANSPORTATION TO AND FROM THE THEATER AND FREE OR DISCOUNTED TICKETS FACILITATED THROUGH OUR PARTNER DONORSCHOOSE.ORG.

YOUNG VIEWERS CAN RESPOND IN LOTS OF WAYSTHEBULLYPROJECT.COM, FACEBOOK, AND UTILIZING OUR TOOLKITS TO BECOME AN UPSTANDER INSTEAD OF A BYSTANDER!

ABOUT

1 Million Kids Educational Component

Facing History and Ourselves is an international educational and professional development organization whose mission is to engage students of diverse backgrounds in an examination of racism, prejudice, and antisemitism in order to promote the development of a more humane and in-formed citizenry. Facing History and Ourselves is the Bully Project’s leading educational partner, and has developed a comprehensive curriculum for educators.

The goal of 1 Million Kids is ultimately to foster empathy, action, and a cultural shift in school climate. The educational component is critical to this mission. As part of the 1 Million Kids initiative, educators participate in the online Facing History and Ourselves facilitators training, and are then prepared to lead a robust discussion and training with students following the film screening. To date, 7,500 educators have participating in Facing History and Ourselves BULLY training.

http://safeschools.facinghistory.org/

Mission: Engage the public in public schools by giving people a simple, accountable and personal way to address educational inequity.

Vision: A nation where children in every community have the tools and experiences needed for an excellent education.

ABOUT

TeachersAsk

YouChoose

StudentsLearn

DonorsChoose.org has raised over $116 million for over 6.6 million students.

http://www.donorschoose.org/about/impact.html

1 Million Kids’ partnership with DonorsChoose.org to date has resulted in 357 projects and 74,903 students in 56 different cities.

I am 11 years old. My whole 6th grade class saw the Bully movie and dedicated a whole day to discussing it. I saw the movie 3 days before the field trip and found it so touching I cried almost the whole time. I have been bullied before and I know how it fells. I have been called gay, fat, ugly etc. I used to

get really upset about it but now I move on and say “I DON’T care what they think. I care what I think!” You are so brave to be a part of the Bully movie! I applaud you for being such a brave person you are what the world needs more of. At my school’s discussions you were by far the most talked about person

your story has inspired so many kids at my school and I feel that bullying has decreased at my school, it’s still there but less of it. You change people.KEEP ON FIGHTING YOU WILL WIN AND YOU ALREADY HAVE BEAT SO MANY PEOPLE. YOU ROCK!!! GO KELBY GO!!!

P.S. - You have helped me mature so much as a person.

P.P.S - This movie needs to be shown to all 7.6 billion members of this planet.

- 1 Million Kids Student Participant

“We have already begun to see changes in our students. One student went up to another right after the movie to apologize for the way she had treated the other student in the past. Another student admitted to a teacher that he realized he has sometimes shown bully-like behavior. We’ve also seen a

higher awareness of bullying behavior. If a student is teasing someone, either the student being teased or another student is much more likely to speak up and point out that behavior as bullying. As a teacher, I try to make my classroom a safe, bully-free environment, but the movie has pushed me to

think about this even more and try to improve how I handle conflict between students. The movie has not solved all of our problems, but seeing it has really helped us and our students make changes that we know will last well into the future.”

- 1 Million Kid Teacher Participant

IMPACT

TBP RESOURCE AND RESPONSE TOOLSET

2THE ONLINE

TOOLSET THAT PROVIDES:

handle them.

facilitated by Facing History and Ourselves.

has established a common forum to share problems and exercise sympathy.

story on causes.com, taking the dosomething.org census, or by standing up to bullying taking place.

take a stand in creative ways, including making their own anti-bullying PSA’s and starting their own

empathy projects.

AN ONLINE HUB PROVIDING LOCAL INFORMATION AND SUPPORT, AND A PLAN OF ACTION FOR STUDENTS AND PARENTS TO RESPOND TO BULLYING IN THEIR SCHOOLS.

1IMMEDIATE RESPONSE:

created with the North American Alliance of Child Helplines.

PROJECT FUNDERSLONG-TERM SUSTAINABLE SOCIAL CHANGE REQUIRES A SHARED VISION AND FUELED BY PARTNER COLLABORATION. THE POWER OF STORY DRAWS TOGETHER AUDIENCES. BULLY HAS BROUGHT TOGETHER AN EXTRAORDINARY GROUP OF FUNDERS AND PARTNERS.

PARTNERS

TM

H U M A N

R I G H T S

C A M P A I G N

NSCCNational School Climate Center

®

Thank You!