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ON PREMISE INDUSTRY STANDARDS & CLIENT REQUIREMENTS

On Premise Promotions- Professional Development

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Page 1: On Premise Promotions- Professional Development

ON PREMISEINDUSTRY STANDARDS & CLIENT REQUIREMENTS

Page 2: On Premise Promotions- Professional Development

Pop Bookings

All Shifts are scheduled through our Pop Booking Staffing System• Everyone must have a Talent Profile completed within the Pop Bookings system before they will

be eligible to work upcoming events. If you do not yet have a profile set up, please do so here: https://app.popbookings.com/VIP/moderntalentusa

Then you need to make sure you download the App here: https://www.popbookings.com/download/

MAKE SURE you have all PUSH notifications for both text and email alerts turned ON to ensure you don’t miss anything

MAKE SURE you have the GPS locater turned ON for this app as well or you won’t be able to check in for shifts.

Please make sure your name on your profile matches your new hire paperwork and Payroll information- we need everything to match for legal reasons, don’t list a nickname on PB

Page 3: On Premise Promotions- Professional Development

Creating Your Talent Profile Page

Making sure your profile is complete and looks the best it can possibly look is UP TO YOU. Special Events, Tradeshows/Conventions, and National Program work usually require us to send talent pages to clients for approval in advance- so it is IMPERATIVE that you create a talent profile page that shows off all attributes.

Tips for creating a GREAT talent profile page… Make sure your main profile pic is a headshot, preferably with you smiling using teeth Make sure you mix up the rest of the pictures showing a nice variety- these should always

include at least one body shot, one ¾ shot, a close up with you smiling, etc. More nice additionswould be showing you in a fun setting or during previous Brand Ambassador work

Fill out the top section for your Bio/Attribute’s- this is VERY important List out your previous Promotional Work in the resume section, don’t just attach your

resume as the client wants to see everything without having to click into something else Link your Social Media Pages Fill EVERYTHING OUT as much as possible

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Address in the System

It’s imperative you list out your address correctly in the Pop Bookings system and update it anytime you move. This address is what dictates what events are sent to you since we usually only send things to people within a 30-40 mile radius.

If you live in an Apt, please list out your street address on line 1, and add your apt to line 2. Make sure you DON’T use the # sign in your address. Use the word Unit or Apt instead or it could throw off the GPS coding

If you change addresses throughout the year, make sure you change your address immediately so that the PB address shows where you currently are. Example- you live in Mpls during the summer while home but go to school in Fargo, you will want to change it as you move around so work is sent to you according to where you’re at

MAKE SURE you send an email to both the Operations Manager and Owner if you need your payroll address changed. We are NOT updated when you change your address in PB, so we will have no idea your payroll/legal information has changed unless you tell us. For those that move around often- it’s best to have your new hire paperwork list your permanent address, sign up for Direct Deposit for payroll, and then update your PB address regularly according to where you are.

Page 5: On Premise Promotions- Professional Development

Being Scheduled for Shifts

Once we have a shift to fill, we will send out invites within the Pop Bookings system to several people at once that are within a certain mile radius from that event/account.

You can then say if you’re available or not We will book from the list of available people Just because you say you are available does not mean you are booked

The more events you reply saying you are available for will give you more of a chance of being booked for something that day/weekend

Once you are actually booked for something, you will receive an alert, and then you will need to confirm your shift through the app to finalize the booking

Page 6: On Premise Promotions- Professional Development

How We Schedule

We do all scheduling based on seniority, reliability, availability, sales, and location to where you live.

Seniority- The staff that has been with us the longest and proven themselves to be extremely reliable and valuable will always get scheduled first.

Reliability- Being reliable is imperative to this business. Not only being reliable in the sense that you'll show up, but that you are reliable to always do a good job and impress account management as well as supplier/distributor reps

Availability- The more availability you have, the more you will be scheduled. Holiday weeks/weekends are generally the busiest for us, so you need to be available during the busy times if you want to be scheduled more

Location- We do our very best to book people as close to where they live as possible, but this can be extremely challenging on certain weekends where we have quite a few events in the further suburbs, or if we only have available staff that lives in a certain weekends, depending on what we have scheduled and where.

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How We Schedule Continued

Location of Events- Modern Talent has NO say in where events, tastings, and promotions are booked. This is all done by our clients. They book events with us and it's our job to staff them. We try to hire contractor’s in all areas of many different markets to make sure everything is covered, but sometimes things are booked in further suburb areas that we don’t generally cover. We then have to schedule people from the closest main market and offer mileage.

Some of the brands that get booked in these further suburb places are really important brands for us, so we still need to staff qualified people. Also, there are many times when account management or brand reps request to have a certain contractor back because they did such a good job. Please don't consider this a punishment when you are scheduled in the suburbs. Most of the suppliers we work with offer mileage so let the Operations Manager know when you think you qualify.

If you have any questions, comments, or concerns when it comes to scheduling, PLEASE make sure to reach out to the Operations Manager. We WANT to hear what your preferences are.

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Detailed Emails

Detailed Emails are sent out on Tuesday/Wednesday of the week you are scheduled for a promotion

The Detailed Email explains all aspects of your upcoming Promotion Proper Attire POS Needed If there will be sampling If there is Sampling, then it will also say if there is a Buy Back or if you’re bringing

the Sample Bottles A Sell Sheet or Website Link for Product Brand Knowledge

Ask any questions you have about the Detailed Email ASAP. Do not wait until right before your promotion to ask questions.

Page 9: On Premise Promotions- Professional Development

Before Your Promotion

Make sure you read your Detailed Email before the shift for all Client and Brand Requirements regarding that shift

Make sure you studied the Brand using the product brand knowledge provided

Touch base with the other model scheduled so you can coordinate outfits. It is 1st Booked or LEAD Brand Ambassador’s duty to contact the other BA, but feel free to reach out to them if you haven’t heard from them

Make sure you have everything that you need POS Sample Cups Proper Attire Credit Card information for the Buy Back (If needed) Liquor Sample Bottles (If needed)

Page 10: On Premise Promotions- Professional Development

Duties and Responsibilities

During all Bar Promotions, there will either be 1st/2nd Booked Duties and Responsibilities OR there will be a LEAD Brand Ambassador shift (That takes care of all duties). Each Market is different.

If you are in a market where there is 1st/2nd Booked Duties, then the Brand Ambassador’s split the duties between them and they are each paid the same amount.

If you are in a Market where there is one LEAD Brand Ambassador and one regular Brand Ambassador, the LEAD BA is paid a higher hourly rate than the other since they take care of all extra duties.

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Duties and Responsibilities

First-Booked and LEAD BA Duties & Responsibilities (POS/Liquor Pick Up, Confirmation Call)

POS/Liquor Pick Up- You are in charge of picking up the POS/liquor and bringing it to the promotion. There may be times when things are sent to you instead. The Operations Manager will give you further instructions for each booked event

Contact- Reach out to the other Contractor working with you to coordinate outfits and decide on a meeting location so you can walk into the account together

Confirmation Calls- You must call the account the day before the promotion to confirm the promotion date/time/brand. Make sure you write down the manager’s name you spoke to incase there are any issues when you arrive to the Promo. Call the Operations Manager if management has any questions or concerns.

Returning Items- Once in a while, there may be certain promo POS/uniforms that need to be returned to the storage unit/lead BA in your market once the promotion is finished.

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Duties and Responsibilities

Second-Booked and LEAD BA Duties & Responsibilities (Email Recaps/Pictures/Buy Backs)

Buy Backs- you are in charge of handling the buy back IF there is one for that promotion. Make sure you have all Modern Talent Credit Card info needed beforehand!!

Recaps- You will be in charge of collecting all of the information needed for that promotion recap. Make sure you read the specific recap form needed for that promotion BEFORE the promotion, so you know what’s needed while at the account.

Pictures- You will need to take pictures during the promotion. A minimum of 5 quality pictures (of the actual promotion) is required for every promo

Receipt Picture- If there is a Buy Back at the promotion, a picture of the Buy Back receipt(s) needs to be attached to the email recap. The detailed receipt and total/tip receipt should be placed side by side and be in the same picture. The receipt should be filled out with total/tip and Modern Talent should be on the signature line.

Complete your online recap by 9am every Monday morning from the previous week/weekend. *Sending in incomplete or late recaps will result in dock of pay.

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Appearance & Attire

Specific attire for Promotions will vary for different brands and different types of accounts.

Your look should always be CLASSY Glamour/Sexy. If the supplier doesn’t have a specific shirt/outfit for contractor’s to wear, then your

outfit MUST be all black, form fitted, and coordinated between the 2 contractor’s working so you match. Cocktail dresses, leggings, skirts, tanks, heels, boots, etc. are all good options for women.

Heels are required! NO flat shoes/boots. (Unless it’s an outdoor event- then attire requirements may vary- always check with the Operations Manager to get final approval beforehand) All Heels must have a back to the shoe, NO slip on type Heels where they flap when you walk

Try to brand your outfit as much as possible with the giveaway items provided to you, as long as it’s event specific.

NO tattoo’s or facial piercings showing- tattoo’s must always be covered and facial piercings taken out.

Hair should be worn down and styled. Makeup should always be done nicely.

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Checking In for your Promotion

When you arrive to the account for your promotion, BEFORE you walk in to the account, you must Check In so we know you arrived on time (On time is 15 min before the shift is supposed to start)

When it’s time to Check In1) Open the event in the Pop Bookings App2) Click on the Geo Pin icon at the bottom3) Take your Selfie Pic and SEND (Make sure this picture is a quality clear picture)4) Done!

For step by step instructions on anything related to Pop Bookings including the Check In System, please refer to https://www.popbookings.com/talent-documentation

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When You Arrive to Your Promotion

Ask for the contact person upon immediate arrival. Introduce yourself and ask for a place to keep your giveaway POS items.

Ask the contact about the shot/cocktail special for whatever brand you are promoting. If they do not have it on special, suggest it to them and remind them how much easier it will be for you to sell actual full size shots/cocktails with a special to talk to people about.

Think of fun ways to work with the crowd and utilize the branded POS you brought. Every account and brand is different. It’s up to you to get consumer’s excited about whatever you’re promoting!

If there is a band or DJ at the account, make sure to work with them to announce you’re there and promote drink/shot specials on whatever brand you’re promoting

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Buy Backs/Sampling

BUY BACKS- If there is a Buy Back; ask the contact which bartender you will be working with to make your shot samples.

Be friendly with them and make sure they know you will be tipping them. Make sure you have the correct Credit Card info to use for Buy Backs.

Always make sure you have the correct Modern Talent Credit Card info and Buy Back amount (Always listed in your detailed email).

If there is not a Buy Back but you are still sampling using sample bottles you brought, ask management where it’s best for you to mix your samples

Shot Samples should always be made small! (1/4 oz straight and 1/2 oz mixed) You are sampling people on the product with the intention of trying to get them to purchase it from the bar. So even if it’s bartender making the samples for you, it’s always up to you to make sure they are made small enough.

Page 17: On Premise Promotions- Professional Development

During Your Promotion

During your Promotion- if you have any issues at all, or questions about how to handle certain situations, you need to CALL the Operations Manager immediately. She will give you instruction and handle situations accordingly.

If you run out of product samples, call the Operations Manager and she will give you instruction on whether or not to purchase another bottle using the MT card. Make sure you get prior approval from the Operations Manager before doing anything without asking. It is up to you to make sure you are spreading out product samples as best as possible to ensure they last throughout the entire promotion.

It is NEVER ok to leave a promotion early without letting the Operations Manager know what’s going on. Doing so could result in immediate removal from the roster, not being paid for that promotion, as well as FEE’S being applied.

We are always in communication with Account Management and the Dist/Supplier reps that book promotions, so we WILL find out about everything that happened during your promotion.

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Brand Ambassador Must ALWAYS

Arrive 15 Minutes early to be considered on time. Arrive in uniform and with POS

Introduce themselves to the manager or wait staff upon arrival

Be prepared, responsible, and professional

Be knowledgeable about the brand and educate consumers

Be friendly, outgoing, fun, and have the ability to talk to all types of people

Make POS last throughout the entire promotion

Thank the manager and staff

Clean up the area you were working in and leave the account immediately when the promotion ends

Page 19: On Premise Promotions- Professional Development

Brand Ambassador Must NEVER

Eat or drink anything at a promotion (water is acceptable)

Be sitting at a promotion

Be rude to the manager, account staff, or consumers

Stay at an account after the promotion while still in uniform

Arrive at an account late or leave an account before the promotion is scheduled to end

Accept tips from consumers; turn over any tips to bartenders immediately

Lie or be dishonest in any way

Talk negatively about the brand you’re promoting or a competitive brand

Chew gum, use a cell phone, or drink alcohol of any kind at any promotion

Page 20: On Premise Promotions- Professional Development

Recaps

All Promotion Recaps are entered at www.moderntalentusa.com/recap-promo. It is required that you use proper spelling, grammar, and punctuation in

all recaps

RECAP LINKS- Tastings- www.moderntalentusa.com/recap-tasting Promotions- www.moderntalentusa.com/recap-promo Special Events- www.moderntalentusa.com/recap-event

Recaps are ALWAYS DUE EVERY MONDAY by 9am.

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Recaps Continued

Consumer Feedback - These should be full sentences of what people were saying about the product. They can be positive or negative…but negative responses should be constructive.

GOOD- “I had no idea Pinnacle offered so many great flavors!” BAD- “I had fun! This is Great!” GOOD- “I wish Jager had fun giveaway tshirts, I had one from years ago but lost it!” BAD- “This is Gross!”

General Recap- Please describe how you thought the Promotion went. If there were any issues that arise that would reflect negatively on Modern Talent, please send a separate email to Brooke & Christin to discuss the issue. DO NOT include anything negative about about the brand or account in your recap form or you will be asked to redo the recap.

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Recaps- Pictures

There always needs to be 5-7 quality pictures per promo! Please don’t attach more than that to the recap as it could make it overly large and then it won’t come through. If you have extra pictures from a promotion that you would like to share, please email them separately.

Not having at least 5 pictures will qualify as an incomplete recap.

Please try to brand the pictures and make them as event specific as possible. If there is a banner/sign talking about the event, make sure you get a picture of it or a picture standing in front of it. Get pictures of the bartenders holding the bottle making the samples. MAKE SURE to have someone take pictures of all Brand Ambassador’s working the event together.

Making sure you get at least one GOOD picture of all models standing together holding the tray full of samples while showing branding is required!

If you take pictures of consumers, make sure at least one BA is in the photo with them. Be creative and have fun with it!

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Recaps- Receipt Pictures Pictures of Receipts should always be CLEAR and as close up as possible without cutting

anything off.

Always ask if they offer Itemized receipts. If they do, then put both receipts (itemized and total/tip receipt) next to each other side by side to take the photo. If they do not offer itemized receipt, then make sure to write on the total/tip receipt what was purchased.

Make sure you always write Modern Talent on the Signature Line. Make sure the Tip/Total lines are filled out before taking the pictures

Failure to produce a receipt will mean you don’t get reimbursed

Failure to produce a receipt when something is charged on the MT Card, means it will be taken out of your paycheck. (We cannot bill the supplier for these charges without a receipt)

ALWAYS KEEP ALL RECEIPTS in case you something happens where you need to resend it

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Tips for Taking Great Photos

Get close to people. The person or the entire group should fill the frame. Try not to have any DEAD Space. Help pose people/subjects if needed.

Pictures with consumers should be fun and interactive! Search for fun groups that would want to do something fun and different in the photo. People should always be smiling and having fun. Taking a picture with one or two people holding up a shot without any branding is NOT a good picture.

Don’t forget about the background! Include background detail that identifies the location or activity. A busy bar in the background is MUCH preferred over a bright back room or empty kitchen.

Think about lighting and shadows. Obviously everyone looks better in dimmer lighting versus bright florescent lighting. But a picture that is too dark doesn’t work either.

Whenever possible, pictures should be brand/event specific. There should be as much branding as possible in all pictures!

Pictures should NEVER be blurry. Edit pictures BEFORE sending them. It takes less then 5 minutes to go through your pictures using a

photo editor app and make them look better. PS Express is a great option - especially for fixing red eye. Please do not send in pictures with everyone having red eyes or bright glowing eyes.

Pictures should all be about painting a picture of what the event/promo was like

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Examples of Good Pictures

Page 26: On Premise Promotions- Professional Development

Social Media

Please like Modern Talent’s Facebook page and follow us on Instagram Facebook- www.facebook.com/moderntalent

Please invite your friends to like our Facebook page Instagram @moderntalentusa

Please invite your friends to follow us on Instagram

We highly encourage contractor’s to post on Social Media before or after a promotion with pictures of what you’re promoting

Please make sure you are only posting quality pictures Check in on Facebook to let people know where you are and what you are promoting For all SM posting, it is required that you actually tag Modern Talent in the

photo If using Instagram, make sure to also use @moderntalentusa as well as

#moderntalentusa. If there is a brand present within the photo, or the event is a well known special event or

during a holiday, make sure to also use other appropriate hashtags (Examples- #jagermeister, #fireball, #sturgis, #mardigras, #halloween, etc)

Page 27: On Premise Promotions- Professional Development

General Information

Always arrive 15 minutes before the Promotion is scheduled to start. Arriving as it is supposed to be starting is considered late!

Make sure you study the brand and memorize key selling points about whatever you are promoting. Know as much as possible! Communicate key selling points to everyone.

Be Enthusiastic and Outgoing! Be Engaging and Confident! SMILE! Talk to everyone! Don’t wait for consumers to talk to you. Make sure your phone/camera is fully charged so you can take plenty of pictures You should never be on your cell phone unless you are taking a picture Always communicate with the staff at every account. Explain what you are promoting and

keep them in the loop about everything. Keep your area clean and neat Always thank the staff before leaving and ask them if there is anything else you can help

with before you go

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General Information Continued

APPEARANCE- It is required you always look your best for every event, promotion, and tasting. Hair and makeup should always be done. Attire requirements for that specific event must be met. If pictures are sent in showing anything otherwise, you will be instantly docked accordingly.

MILEAGE- Mileage reimbursement is available for certain events. Please discuss accordingly with the Operations Manager. Mileage requests MUST be sent in minimum 48 hours BEFORE the shift, and are never guaranteed. Not all clients will pay for mileage.

PARKING- Parking fee’s are usually reimbursable for most events as long as parking receipts are sent in on time and you send in a clear receipt. Please verify with the Operations Manager before each event if parking is available

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General Information Continued

RECAP PHOTOS- Should ALL be clear and quality photos. NO Blurry, overly dark, or red/ glowing eye photos are accepted. All Brands and Modern Talent Contractors should look as good as possible and represented in a positive light in all photos.

NEW CLIENT REFERRALS- If you are working an event and someone asks how to hire you for an event of theirs, or how to hire Modern Talent as a staffing company; please give them all owner information including email ([email protected]), cell phone (612-720-1767), and website ( www.moderntalentusa.com)

POTENTIAL NEW HIRES- If someone asks you how to work as a brand ambassador for Modern Talent, please always refer them to the website and tell them to use the Apply Page online OR they can use the new talent link within Pop Bookings: app.popbookings.com/VIP/moderntalentusa ***Do not hand out personal cell numbers for Owner/Operations Manager for new hire applicants.

 

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Policies/Penalties

Once you are booked for something, then that is your shift and your responsibility.

If you need your shift covered, you need to reach out to the Operations Manager immediately. If there isn’t anyone to cover the shift, then it’s still your shift to work. There are different qualifications to work at different accounts or for different brands; sometimes different suppliers prefer a certain type of model or look, and not everyone on the Modern Talent Roster is approved for doing all types of events, so if you are reaching out to other MT Models to help cover your shift, you need to get prior approval from the Operations Manager.

If you need to call in sick, you need to CALL the Operations Manager by 9am that same day. Texting/Emailing are NOT appropriate ways to let us know you are sick. We will always help you cover your shift but you need to speak to someone in person.

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Policies/Penalties Continued

Holiday shifts such as St Patrick’s Day weekend, Easter Weekend, Memorial Weekend, 4th of July weekend, Labor Day Weekend, Halloween weekend, Night before Thanksgiving, Christmas Eve, and New Years Eve REQUIRE a doctor’s note if you are calling in sick. No doctor’s note for such important shifts will result in immediate removal from the roster and a contractor NO SHOW FEE.

Showing up on time to promotions is a MUST. On time is 15 minutes before the promo starts. If the account tells us you walked in at or after the promo start time you will each be docked for minimum 15 minutes pay.

Calling in with reasons such as “It’s snowing outside”, “my car broke down”, or “I have a family emergency” a couple hours before the shift are NOT acceptable excuses. You can get a ride if needed, call a cab/uberX, leave early enough to ensure you get somewhere on time, or explain further what’s going on.

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Policies/Penalties Continued

This is just like any other contracted position; once you are booked for something, you are expected to show up. We all know there are sometimes emergency situations or extenuating circumstance’s, in which case you need to CALL the Operations Manager ASAP to let them know what’s going on, and they can make a decision from there.

Your Contractor Agreement States: Attendance to events scheduled, and confirmed by the INDEPENDENT CONTRACTOR, are the responsibility of the contractor(s) Failure to attend the Contract Assignment, absent documentation of an emergency, will result in forfeiture of previously earned wages, or wages to be earned, in the amount of $150.00. Leaving a Contract Assignment early without approval, absent documentation of an emergency, will result in forfeiture of previously earned wages, or wages to be earned, in the amount of $100.00.

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Policies/Penalties Continued

Recaps are due by 9am every Monday! Every Promotion requires a recap. All Pay is Based on Performance- submitting late, incomplete, or unprofessional recaps as

well as not following appearance guidelines is considered “Breech of Contract” and will result in the following dock of pay:

After 9am - $5.00 deduction After 12pm - $10.00 deduction After 5pm - $15 deduction Any time Tuesday or later - $20.00 deduction Incomplete Recap – Automatic $10.00 deduction Appearance was not up to Standard- Automatic $10 deduction Spelling, Grammar, or Punctuation Errors- Automatic $10 deduction

When you send in Recaps, you are always sent a confirmation email showing you exactly what was sent in. It is up to you to check for that email to prove it went through correctly and also to make sure all Spelling, Grammar, and Punctuation is correct. If it’s not, then you will need to RE-DO the recap to avoid penalties

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Payroll

Payroll goes out weekly every Monday morning. We are on a Mon-Sun Payroll week.

When payroll goes out, you aren’t getting paid for the week that just recently happened, but the week prior to that. Example; Payroll for the week of Monday, May 2nd- Sunday, May 8th went out on Monday, May 16th.

We HIGHLY ENCOURAGE everyone to sign up for direct deposit. This is by far, the quickest and easiest way to get paid. If you have direct deposit, the payments will be in your account on Tuesday mornings. If you choose Direct Deposit, there is a $1 fee for each week you are paid a payment. If you want to sign up, please email [email protected] with “Direct Deposit” in the subject line. The email body should have your routing and account number listed. You will receive a confirmation email once you are entered into the system.

If you choose to get paid by check, please note that paychecks can take up to 8 business days to get to you. It is UP TO YOU to make sure we always have an updated address for you.

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Contact Information

Brooke Kusske, Operations Manager(651) 324-6673 [email protected]*Handles all interviewing, hiring, training, scheduling, promo pos/supplies, and all Independent Contractor event coordination. As a Contractor, she will be your main contact. 

Christin Virden, Owner (612) [email protected]*Handles client/supplier relationships, programming, marketing, and financials including payroll

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THANK YOU!!

Thank you for completing our On Premise Promotion Professional Development session.

We WANT to hear from you. We can’t be the best without having the best staff! We are always looking for ways to improve Modern Talent.

If you ever have any comments, questions, or concerns, please don’t hesitate to reach out to either the Operations Manager or the Owner!

We look forward to many successful events!

To show proof that you have completed this and read through everything, please reply to the email that this link was sent to you in (the subject line says professional development sessions). In your response, please tell me that you have read through and completed everything, and let me know if you have any questions.