Official Productions - Pitch

Oyinda, Alaa, Harrison..

What is our song? Why have we picked it?

The song that we have decided to use to produce our music video is Am I wrong by Nico and Vinz. The main reason why we decided to pick this song is due to the results and feedback we received from our target audience and the most common preference they chose was Pop. Another reason for our choice was because it's a very popular song within the music charts and has a variety of straight forward story lines which we could choose from to fit the song.

Our Audience Reactions and Feedback.

https://www.youtube.com/watch?v=FcDe5euboWA

Artist's name, who they are and the identity created for them..

We have chosen to use a male as our main artist. This is because we are portraying his identity as an outcast despite him carrying on and pursuing his dream in the end. This fits a male character as men are known to be more competitive and stubborn to reach what they believe in. We want our artist to have a unique identity to them which would fit our genre as pop artists always come across as unique and edgy.

Why will our song/artist appeal to the target audience? Similarities/differences to other artists?Our song will appeal to our target audience as the most common chosen genre when they took our survey was Pop. As well as this, teenagers are mainly associated and drawn towards pop music which is why our song will appeal to our audience. Our artist will appeal to our target audience as it will be a young male teenager. This may attract our audience more as our artist would be around the same age, relating to them more. Nico and Vinz are similar to the artists/music that many teenagers enjoy. This is because they have a mixture of pop in their music and many of our target audience preferred the genre Pop and artists such as Taylor Swift, Sam Smith etc.

What style of music video are we making? What will happen in the video? Which real music

videos were we influenced by?Our music video style will be a mixture of both narrative and performance. We will have a narrative style which will include a story of the background of the artist to ensure the audience understand and engage in what's happening. We will also have a performance based style so that our target audience will know more about the artist, rather than knowing just the story. The storyline will involve a teenaged male who wants to fulfil his dreams to as a singer/songwriter despite peers bringing him down, making him an outcast of society. We were influenced by music videos such as Jessie J – Who's Laughing Now and The Script – Superheroes. We believe that we are influenced by these music videos as they revolve around the idea that they are not accepted into society so they hide their true identity but fulfil their dreams in the end. This fits our storyline as our artist is not accepted by society despite people not what he is capable of, but he carries on in what he believes in and succeeds despite the doubts and obstacles which are thrown at him.

https://www.youtube.com/watch?v=KsxSxF3JKeU

Mise-en-scene, camera, editing? Which real music video were you influenced by?

We will have our main artist dressed in modern day urban outfits as we want to ensure that he is targeted towards our teenaged audience. We also want to have a set of different locations to make our video seem more interesting. We were influenced by Lorde – Royals. Despite her video lacking a flow performance style, the narrative style makes the video involve the audience as it makes you want to know more about the person and the reasons for their lifestyle.

Camera? Influences?

For camera were ensuring that we have quite a lot of close ups on the artist. We have decided this because we want the audience to see what his feelings and emotions are when he's involved in trouble. This will give the video a more sympathetic atmosphere and may relate to our target audience. We were influenced by music videos such as Beyonce – Pretty Hurts as you can capture her emotions just from close ups in the video.

Editing? Influences?

For editing, we want to include techniques such as cross-cutting. We want to have this as it's more interesting to tell a story from two locations. This will attract our audience more to watch the video as it will be more intriguing then just having one location throughout the video rather than having two locations at the same time, making it more tense. We were influenced by Sigma – Nobody to Love as they cross-cut through a variety of locations which made the video seem more interesting and fun to watch.

Ancillary tasks – what are we doing? What real media styles did we like the most?

The album for our music video has to be unique in order to show the artists' image and the genre of the music. We looked at many different album covers and we liked Magic! - Rude's album cover. This is because it was simple but very unique in the way that they didn't have the main artist on the cover but had a cartoon picture portraying the 'fairytale' ending of the music video.

What is our unique selling point? What will the audience like about our artist compared to the

others?Our unique selling point is the idea of our genre being a mixture of mainly pop, but also afro beat This may suggest that it could appeal to more than just the specific target audience who love pop, but for others aswell. Another unique selling point is the main artist. This because he is a teenager, who's going to be dressed in modern clothing, attracting the audience more as they can relate to our artist. Our artist will be experiencing a range of emotions throughout the video aswell which most teenagers experience when they are going through tough times.