2010-11 Update

Dr. Chris BolemanTexas 4-H & Youth Development Program

Directorcboleman@ag.tamu.edu

Items Going Around the Room

• Peter King Story• Texas Monthly Article• 2006-2015 Assignments• Report to the Strategic Plan• Grants and Contracts Document

“You must be the change you

wish to see in the world.”

Gandhi

Participation TotalsYear Total Enrollment 4-H Club Membership

2006 658,810 57,824

2007 646,248 66,657

2008 642,641 64,013

2009 593,033 58,055

2010 665,425 61,155

20062007220820092010540,000560,000580,000600,000620,000640,000660,000680,000

Chart Title

Total Enrollment

20062007

20082009

201052,000

56,000

60,000

64,000

68,000

Chart Title

4-H Club Membership

Issues Facing Texas 4-H & Youth Development Program

• Perception of the program (who we are and what we offer)

• Age Appropriateness of content and delivery system

• Youth Voice (truly youth driven• Information getting to the end user

Issues we have to address• Who are we – HSUS Example• Where does technology fit

–Program response–Communication tools

• Use strengths to build and “strengthen” opportunities

WHAT HAPPENS

WHEN

SOMETHING

GOES VIRAL?

Get This: HSUS Targeting 4-H Kids Through ‘Humane Teens’ Campaign

HSUS• Humane Society of the United States• Spoke on Advocacy at National 4-H

Conference• Did not provide all information when

submitting proposal• Caused a major uproar with major land

grants, farming communities, and animal agriculture organizations.

Quote:•“I will not

apologize for who we are.”

Decisions. Decisions. Decisions..

Audience

Ages 6-11 Ages 12-14

Ages 15-18

Play’s the ThingExpect customizationPan-culturalMedia SavvyInstant gratificationBuzz Agents

GenWe Tweens/Teens Teens

Vibrant environmentHealthy messages delivered through characters, images,Relevant promotions / give-awaysExpress systems

Highly aspirationalParents first - friends rulePart kid – part teen wannabeConstant changeBad habits forming

Seasonal changes

Trendy atmosphere

Inspirational messages

Lifestyle activity images

More individual; self discovery

Image & body consciousOptimisticSelf ExpressiveDriving age – college focused

An oasis where they can be themselvesRelevant and comfortablePositive and sophisticated messaging

INSIG

HTS

INSIG

HTS

AC

TIO

NA

CTIO

N

Research provided by joint project between JMG, Texas 4-HYD and Aramark

HighHighMiddleMiddleElementary

Elementary

The Perfect Storm

Youth and Technology• Key Facts

– Adolescent use of technology is at record levels. – Technology use, especially overuse, can produce

negative outcomes. – Technology also has the ability to facilitate

positive development. – Girls and boys use technology differently. – Youth may not be as technologically skilled as

many might think. – Parents can have an impact on how their children

use technology

How do we reach youth?• Impactful programs and projects• Based on relevant, priority issues• Intended outcomes in mind• Focused on results

Programs Projects

IMPACT!!!

A Case for ChangeVision Skills Incentives Resources Action Plan

Skills Incentives Resources Action Plan

Vision Incentives Resources Action Plan

Vision Skills Resources Action Plan

Vision Skills Incentives Action Plan

Vision Skills Incentives Resources

Managing Complex Change

CHANGE

CONFUSION

ANXIETY

GRADUAL CHANGE

FRUSTRATION

FALSE START

New

Projects =

New Carrots?• Leaders 4 Life

– http://texas4-h.tamu.edu/projects/leaders4life/index.php

• Discover Science Method– http://texas4-h.tamu.edu/projects/4h_science/index_4h_science.php

• Healthy Lifestyles– http://texas4-h.tamu.edu/projects/food_challenge/index_healthy_lifestyles.php

• One Day 4-H– http://texas4-h.tamu.edu/oneday/

The Power of Positive Thinking

• A positive mind anticipates happiness, joy, health and a successful outcome of every situation and action.

"Most folks are about as happy as they make up their minds to be." Abraham Lincoln

The Power of Positive Thinking• Always use only positive words while thinking and while talking. Use words

such as, 'I can', 'I am able', 'it is possible', 'it can be done', etc.• Allow into your awareness only feelings of happiness, strength and success.• Try to disregard and ignore negative thoughts. Refuse to think such

thoughts, and substitute them with constructive happy thoughts.• In your conversation use words that evoke feelings and mental images of

strength, happiness and success.• Before starting with any plan or action, visualize clearly in your mind its

successful outcome. • Read at least one page of inspiring book every day.• Watch movies that make you feel happy.• Minimize the time you listen to the news and read the papers.• Associate yourself with people who think positively.• Walk, swim or engage in some other physical activity. This helps to develop

a more positive attitude.

What makes teams successful?

Favorite Quotes from Miracle• You pull on that jersey, you represent

yourself and your teammates; and the name on the front, is a heck of alot more important, than the one on the back.

• You just focus on your own game! There’s enough there to keep you busy for awhile.

• Win, lose, or tie, you're gonna play like a champion.

Working as a team allows individuals to work more effectively toward a shared vision.

Potential 4-H Program Budget Reduction (5%, 10% or 15%) Percent Account   Goldplate   Reduction   Final

5%

155000  1,444,563  72,228  1,372,335

155400  202,688  10,134  192,554

TOTAL   1,647,251  82,362  1,564,889

 

10%

155000  1,444,563  144,456  1,300,107

155400  202,688  20,269  182,419

TOTAL   1,647,251  164,725  1,482,526

 

15%

155000  1,444,563  216,685  1,227,878

155400  202,688  30,403  172,285

TOTAL   1,647,251  247,088  1,400,163

87%

5%

8%

FY10 4-H Program Expenses

Salaries

Travel

Operating

83%

5%

7%

5%

FY11 4-H Program Estimated Expenses

Salaries

Travel

Operating

5% Cut

Generating Funds

• Membership fees• Fees to charter• Programs that generate more funds

– Roundup– Statewide volunteer conference– Youth Wildlife Expo– YDI Master’s Program– ???????????????– ???????????????– ???????????????

Windshield Items

• Budget– CEA Impact– Unit Impact

• Recordbooks• Roundup 2012• Youth Boards• Quitting some things• IRS• 4-H Center

•Lets have a little fun

Best Listeners Win

“if you don’t listen, you don’t sell anything.”

—Carolyn Marland

“The doctor interrupts after …*

*Source: Jerome Groopman, How Doctors Think

18 seconds

“We have a str

ategic

plan. It’s c

alled doing

things.” —Herb Kelleher

try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up. it. Try it. Try it. try it. Try it. Screw it

up. Try it. Try it. Try it.

1/40

“We made mistakes, of course. Most of them were omissions we didn’t think of when we initially wrote the

software. We fixed them by doing it over and over, again and again. We do the same today. While our competitors are still sucking their thumbs trying to

make the design perfect, we’re already on prototype

version #5. By the time our rivals are

ready with wires and screws, we are on version

#10. It gets back to planning versus acting: We act from day one; others plan how to plan—for months.” —Bloomberg by

Bloomberg

“Experiment fearlessly”

Source: BusinessWeek, Type A Organization Strategies/

“How to Hit a Moving Target”—Tactic #1

READY.FIRE!AIM.

Ross Perot (vs “Aim! Aim! Aim!” /EDS vs GM/1985)

“Fail . Forward.

Fast.”High Tech CEO, Pennsylvania

“Reward excellent

failures. Punish mediocre successes.”

Phil Daniels, Sydney exec

“Execution is strategy.”

—Fred Malek

“I call 60 CEOs [in the first week of the year] to wish them happy New Year. …”

—Hank Paulson, former CEO, Goldman Sachs

Source: Fortune, “Secrets of Greatness,” 0320.05

“It’s always showtime.”

—David D’Alessandro, Career Warfare

THIS IS

HOME

A story to end on• A young man once approached J.P. Morgan with a

proposition: “Sir, I hold in my hand a guaranteed formula for success, which I will gladly sell to you for $25,000.”

• Always curious, J.P. Morgan replied, “I do not know what is in the envelope, however, if you show me and I like it, I give you my word as a gentleman that I will pay you what you ask.”

• The man agreed, handing J.P. Morgan the envelope.• When J.P. Morgan examined the note, he reached for

his checkbook and paid the man the agreed-upon sum of $25,000. In one of his presentations, Tom Peters revealed the advice that was on that piece of paper:

1. Every morning, write a list of the things that need to be done that day.

2. Do them