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Media guides for OEH staff

Public Affairs Branch

02 9995 5347

#1 improving your image

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What makes a good media photo?

•People, especially faces•Action•Relevance•Wow factor•Framing•Focus

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People, especially faces

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...mmm, maybe not

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This is fine

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The following image was captioned as ‘NPWS fire training’.

What are you now expecting to see?

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…which one could we use?

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This is ok

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…these were supplied as images to support a hazard reduction burn media release

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Action!

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Action is hard to top

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Don’t believe? Don’t take our word for it

Look at the images in your news paper

What do you see?

Faces, up close and personal

- as humans we instinctively try and see if we know, recognise or relate to other humans. Make your images as humane as possible

Rarely do you find images that have ant-sized people or is a landscape in the news section (front) of your news paper.

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Still confused?

Contact Public Affairs Branch for further assistance.

02 99955347