Visual Text(i) Common question stems(ii) How to respond to the questions

Q1The advertisement shows words such as ‘abc’, ‘def’ and ‘ghj’. What message about xxxx is brought across when these words are used together?

It shows that xxx is _________________

The poster shows words such as ‘wow’, ‘weee’, and ‘hahaha’. What message about Singapore is brought across by these words?

Singapore is a fun/ exciting/ entertaining place.

Q2The advertisement ends with the statement ’xxx’. What does xxx want to suggest about the job?

The job allows _________________

Q3The advertisement is informal and friendly. It achieves this effect by using three of the following features. Tick 3 boxes only.

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If tick more than 3 boxes, no marks will be awarded for the correct answers

Which two expressions used in the advertisement link best to the title of the product? Tick two boxes only.

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If tick more than 2 boxes, no marks will be awarded for the correct answers.

Which two of the following words in the advertisement do the advertisers use to appeal particularly to trendy teenagers? Tick two boxes only.

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If tick more than 2 boxes, no marks will be awarded for the correct answers.

Which one of the following sentences best sums up the mainmessage the advertisement aims to convey? Tick the box beside the sentence you have chosen.

If tick more than one, no marks will be awarded for the correct answer.

The advertisement is informal and cheerful. It achieves this effect by using three of the following features. (Tick 3 boxes only.)

the graphic image of an island is placed in the centre of the poster

words such as ‘giggle’ and ‘laugh’

places like ‘Night Safari’ and ‘tropical bird parks

an odd-looking giraffe biting on a rope

providing a web address

words such as ‘funtastic’ and fun

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Q4The webpage begins with the question xxx. What effect is this intended to have on the reader?

It is to make him/ her feel _________________

The webpage has the heading xxx. What effect is the heading intended to have on the reader?

They will feel _________________

The webpage begins with the words ‘The world is yours’? What effect is this intended to have on the reader?

It is to make him/her feel _________________

Q5What effect of including the prizes that participants stand to win in the webpage?

It is to _________________

What effect of including the prizes that participants stand to win in the webpage?

It is to encourage participation/ join the competition.

Q6Give two reasons why the information presented will appeal to potential volunteers.

Firstly, it _________________ Secondly, it _________________

Q7Which sentence gives the main purpose of the webpage?

Write down the sentence only.

No need to answer in full The sentence that gives the main purpose of the webpage is _________________

Which sentence gives the main purpose of the webpage?

Be careful. Not all opening sentences give the purpose.You need to be aware of the content and its organisation.

Look at the theme of the competition, “Towards Our Dreams, We Don’t Need Drugs!”. What do you think is the intended purpose of the theme? [2]

It is to encourage people to stay clear of drugs [1] and aspire towards achieving their goals [1]ORIt is to send people the message that we don’t require drugs for us to work towards our objective.

Q8xxx offers a wide range of activities and packages. Which sentence is intended to give the impression that, for this firm, nothing is impossible?

Write down the sentence only.No need to answer in full

Q9The advertisement describes many features of xxx. Which feature of xxx is best demonstrated by the illustration?

It shows _________________Answer must consciously make a link of the feature with the illustration

Give one way in which the illustration of the guitar links to the title of the advertisement.

It shows _________________Answer must consciously make a link of the words in the title with the illustration

How does the photograph illustrate any one characteristic a volunteer should have?

It shows _________________Answer must consciously make a link of the human characteristic with the illustration

Look at the photograph under the heading xxx. What impression of xxx do you think the photograph aims to present?

It aims to show that _________________Answer must consciously make a link of the idea with the illustration

Q10Pick out and write down the two single words in the second paragraph of the advertisement which appeal to guitar players who are concerned about the environment.

Answer must be two separate single words, not compound words e.g. eco-friendly (one word, not two)

Refer to the paragraph headed xxx. Identify the two phrases of not more than six words which suggest xxx.

Phrases longer than six words will not be awarded any marks

Write down four consecutive words from the poster which suggests that supporting the blood donation drive is a noble cause? [1]

The words are “Give Blood. Give Life.”

Q11Give two features of the third paragraph of the advertisement which make it friendly and informal.

Firstly, the use of contractions (he’ll)Secondly, the use of the second person (you, your)

Q12In the section xxx the writer involves the reader by using youand your. In what other way does the writer involve the reader in this section?

Q13Which type of audience will the webpage particularly appealto?

It appeals to _________________

Who do you think the target audience of this poster is? [1]

Students or staff of NUSORPotential donors aged 16 and above

Q14The Jane Goodall Institute encourages people to support xxxx. How is each of these represented by the different icons in the logo at the top of the webpage?

Q15What does the name of the youth programme ‘Roots & Shoots’, suggest about young people?

The young people are _________________

The poster states that Singapore is ‘jam-packed with everything’ and has ‘gazillions of fun’. What does YourSingapore.com want to suggest about Singapore? [1]

YourSingapore.com wants to suggest that there are plenty of (fun) things to do / places of attraction to visit in Singapore.

[Do not accept ‘Singapore has everything’]

Q16The poster features an image of _____________ and the statement __________. Suggest a feeling that the image and statement would likely to evoke in the readers.

It evokes the feeling of _________________.

The poster features an image of _____________ and the statement __________. Suggest a feeling that the image and statement would likely to evoke in the readers. [1]

It evokes the feeling of sympathy/ pity/ compassion.

MOST IMPORTANTLY

Have your answers

ANSWERED

the questions?