Class 8 / 12

March 31, 2014

Jen van der Meer | jd1159 at nyu dot edu

Josh Knowles | chasing at spaceship dot com

LEAN LAUNCHPAD AT NYU ITP

Rockets Sketches borrowed from Harry Allen Design

6:00 – 6:10 Where we are

6:15-6:50: Ben Borodach from Hublished

6:50 – 7:10: Break

7:10 – 8:10: Teams Present

8:10-8:55: Michal Krasnodebski from Shutterstock

TODAY:

TALKING LEAN AT NYTM @ SXSW

TALKING LEAN AT NY ENTREPRENEURS FEST

NYC INNOVATE SCHOOLS SHARK NIGHT

WHERE TO STOP AN MVP?

Letting go of earliest assumptions

Healthy detachment from sacrificial prototypes

Connecting vision to ultimate business model

Now: move forth and validate

WHAT WE’RE SEEING

BERKLEY CENTER AND FOUNDER.ORG

The Berkley Center has teamed with Founder.org to provide $100K in funding and mentoring for NYU startups led by students, faculty, recent grads (post January 2013) and alumni currently participating in programs run by the Center.

To apply, you need only submit a short deck describing your concept. On 4/3, there will be a Presentation Day at which applicants can informally pitch their ideas to Founder.org. Please note that there are limited slots for this day. So, if you're interested you'll need to act quickly.

If you miss next week's deadline, no worries. You will have until April 15 to submit materials for consideration. You'll find all details at Founder.org. I've also attached a flyer that you can pass along to your colleagues and students.

VERIZON POWERFUL ANSWERS

Verizon announcing its 2014 Powerful Answers Award is accepting submissions.

Last year NYU-based Smart Vision Labs took home 1 MM.

As demonstrated by last year’s winners, the Award encourages innovators, developers and entrepreneurs to create ideas that leverage Verizon’s cutting edge technology to deliver ground breaking solutions and social good. The Award is focused on discovering ideas that deliver the best new solutions in four core areas: education, healthcare, sustainability, and transportation, a new category for 2014. Submissions will be accepted starting, April 3, 2014, through June 30, 2014 at www.powerfulanswersaward.com.

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WE ARE HERE

1/27Business ModelsCustomer DevelopmentUX Tools Intro

2/3Value PropositionUX Tools, Frameworks

2/10Customer SegmentsResearch Tools

2/17President’s Day

2/24Revenue StreamsDistributionProduct Definition

3/3Customer RelationshipsPartners,Product Development

3/10 Resources, Activities, Costs,Product Development

3/17Spring Break

3/24Customer DevelopmentProduct Development

3/31Customer DevelopmentProduct Development

4/7Customer DevelopmentProduct Development

4/14Customer DevelopmentProduct Development

4/21Product MVP

4/28Lessons Learned

12

WHAT CAME BEFORE STEVE AND ERIC

Make progress on development

Test value proposition

Test segments

What else do you need to test?

APRIL 7

APPENDIX

Jen van der Meer, Adjunct Professor at ITP since 2008 ITP courses + workshops: Bodies and Buildings, Products Tell Their Stories, ITP VC Pitchfest, . Currently: Luminary Labs, Angel Investor, Health Data Challenges, Judge for startup competitions, + SVA PoD

Josh Knowles, ITP ’0715+ years as an independent developer/consultant, working with numerous brands and start-up clients (currently under the aegis of Frescher-Southern, Ltd.)

ITP TEACHING TEAM

STUDENT TEAMSTeam Name School

Cognitive Toy Box Lindsey Jones Stern

Tammy Kwan Stern

Hsiang Huang Stern

Alternative Monuments Rodrigo Derteano ITP

Maximo Sica ITP

Ajejandro Puentes ITP

Alon Chitayat ITP

NYBL Sam Slover ITP

Shilpan Bhagat ITP

Max Ma ITP

DiscoverEd Sergio Majluf ITP

Su Hyun Kim ITP

Christina Yugai Stern

Yuliya Parshina Kottas ITP

MENTORS + TEAMS

Tom Igoe @tigoeITP, Arduino, Making Things Talk, NYU ITP Pitchfest

Alternative Monuments

Julie Berkun Fajgenbaum @julieFStern Adjunct Professor, Former VP Amex Open, now startup co-founder

NYBL

Michael Levitz @michael_levitzITP grad, R/GA, Lean

DiscoverED

Sarah Krasley @sarahkrasleyAutodesk, Sustainability, Berkeley

For everyone

Chris Milne @greedo1000IDEO, Toy Lab, Stanford, LEGO

Cognitive Toy Box