Video forVideo forPoliticians Politicians andandGovernmentGovernment

Dr Silvia PfeifferDr Silvia Pfeiffer

Vquence Pty LtdVquence Pty Ltd

For NSW Public Sphere #1For NSW Public Sphere #1

1.1.Politicians, Elections,Politicians, Elections,

TransparencyTransparency

and Video and Video

US politicians on US politicians on YouTubeYouTube

TheThe Obama Obama Election (1)Election (1)

80 staffers on new media80 staffers on new media

raised $500M of $750M onlineraised $500M of $750M online

most donations under $100most donations under $100

$8M spent online - pales in$8M spent online - pales in comparison to TV spendingcomparison to TV spending

large youth turn-outlarge youth turn-out

The The Obama Obama Election (2)Election (2)

1819 videos, 100M views1819 videos, 100M viewsvsvs. 332 videos, 25M views McCain. 332 videos, 25M views McCain max views: 7,931,385 (Dance on Themax views: 7,931,385 (Dance on The

Ellen Ellen Degeneres Degeneres Show)Show) large diversity of videos large diversity of videos 35% of population watched35% of population watched

online videos online videos

according to TubeMogul

Daily Video viewsDaily Video views

YouTube YouTube contributed to contributed to ObamaObama’’ssvictory through clever, youth-oriented,victory through clever, youth-oriented,

personal, and meaningful videos,personal, and meaningful videos,

which energized a large grass-rootswhich energized a large grass-rootsmovement and turned indifferentmovement and turned indifferentcitizens into engaged citizens thatcitizens into engaged citizens that

cared to vote.cared to vote.

Austr. Politicians on Austr. Politicians on YouTubeYouTube

204 politicians in House and204 politicians in House and Senate Senate

only 31 have a only 31 have a YouTube YouTube channelchannel = 15%= 15% max channel views:max channel views:

16,134 (Kevin Rudd)16,134 (Kevin Rudd) eqeq. 230K US views. 230K US views 11,063 (Bob Brown)11,063 (Bob Brown)

max video views: max video views: 32,713 (Kevin Rudd - Website intro)32,713 (Kevin Rudd - Website intro) 10,461 (Christine 10,461 (Christine Milne Milne - Ice melt)- Ice melt)

Senator Kate LundySenator Kate Lundy

Blog central siteBlog central siteVideos supportVideos support

other effortsother effortsVideos onVideos on

YouTube YouTube (13)(13)& & Vimeo Vimeo (39)(39)

45% increase45% increasetime spent ontime spent onsitesite

NSW Politicians on NSW Politicians on YouTubeYouTube

Legislative assembly:Legislative assembly: 77 out of 93 (8%)out of 93 (8%)

Legislative council:Legislative council: 3 out of 42 (7%)3 out of 42 (7%)

41% of NSW population is41% of NSW population is on broadband = 2.87M potential on broadband = 2.87M potential

Open Open Source/Stds Source/Stds VideoVideo

MetavidMetavid::Video archive ofVideo archive ofthe USthe USCongressCongress

HTML5 <video>HTML5 <video> Ogg TheoraOgg Theora AnnodexAnnodex

2.2.Government,Government,TransparencyTransparency

and Video and Video

US governmentUS governmenton on YouTubeYouTube

FEMA: Fed. Emergency MgmtFEMA: Fed. Emergency MgmtAgencyAgency

Aim: reduceAim: reducethe loss ofthe loss oflife andlife andpropertypropertyand protectand protectthe Nationthe Nation

163 on site,163 on site,190 on YT190 on YT

US Department of StateUS Department of State

1532 videos on state.1532 videos on state.govgov130 on 130 on YouTubeYouTube

NASANASA

326 videos326 videoson YTon YT

333 on333 onnasanasa..govgov

Part ofPart ofSiteSite

AustrAustr. Gov. YT channels. Gov. YT channels

AusGovDBCDE AusGovDBCDE (18)(18) DeptEnvironment DeptEnvironment (19)(19) NTGovernment NTGovernment (2)(2) Cityofsydney Cityofsydney (33)(33) AirForceHQ AirForceHQ (103)(103) AustWarMemorial AustWarMemorial (16)(16) AustFilmCommission AustFilmCommission (11)(11) DefenceJobsAustralia DefenceJobsAustralia (16)(16) ChildSupportAgencyAu ChildSupportAgencyAu (10)(10) NationalGalleryAus NationalGalleryAus (6)(6)

CSIRO & CSIROCSIRO & CSIRO publishingpublishing

42 videos

http://www.publish.csiro.au/39 videos

http://www.csiro.au/

Vodcast random formats

AGIMO: Using AGIMO: Using YouTubeYouTube

+ ease of use+ ease of use

+ cost effectiveness+ cost effectiveness

+ established audience+ established audience

+ embedding+ embedding

+ captions+ captions

AgimoAgimo:: YouTube YouTube RisksRisks

-- Terms of Use: potential unreliabilityTerms of Use: potential unreliability

-- Terms of Use: reproduction licenseTerms of Use: reproduction license

-- Outages and maintenance schedulesOutages and maintenance schedules

-- branding & click-through on each videobranding & click-through on each video

-- Implied endorsement of 3rd partyImplied endorsement of 3rd party

-- Unfair competitive advantageUnfair competitive advantage

NSW video vault trialNSW video vault trial

central video repositorycentral video repository online publication online publication ““YouTube YouTube for governmentfor government”” open source system open source system service provided byservice provided by

government for government government for government

What determines success?What determines success?

Clear goalsClear goals Honesty Honesty Focus on people Focus on people Continuous experimentationContinuous experimentation Continuous measurement Continuous measurement Top-level commitmentTop-level commitment