Five Mililennial Trends That Will Dictate the Future of Higher Education
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1. AMA SYMPOSIUM FOR THE MARKETING OF HIGHER ED | NOVEMBER 13,
2012
2. 45%Things are really going well for me. 64% TEENS 53%
TWENTIES HIGHER! HIGHER! 3. Things are really going well for me.
64% 53% TWENTIES HIGHER! HIGHER! 4. Things are really going well
for me. 64% 53% HIGHER! HIGHER! 5. 42%I like to do things that
could beconsidered risky or dangerous.33%TEENS34% TWENTIES LOWER!
LOWER! 6. I like to do things that could beconsidered risky or
dangerous.33%34% TWENTIES LOWER! LOWER! 7. I like to do things that
could beconsidered risky or dangerous.33%34% LOWER! LOWER! 8.
56%People look to me for my advice and opinions.61%TEENS69%
TWENTIES HIGHER!HIGHER! 9. People look to me for my advice and
opinions.61%69% TWENTIES HIGHER!HIGHER! 10. People look to me for
my advice and opinions.61%69% HIGHER!HIGHER! 11. WHOS TRU?
LeadingU.S. youthresearcher forpast 30 years WWW.TRU-INSIGHT.COM 11
12. WHOS TRU? LeadingU.S. youthWorld-classresearcher forroster of
200+past 30 yearsblue-chip clients WWW.TRU-INSIGHT.COM 12 13. WHOS
TRU? InsightsProgram for Colleges & Leading UniversitiesU.S.
youthWorld-classresearcher forroster of 200+past 30 yearsblue-chip
clients WWW.TRU-INSIGHT.COM 13 14. 1.2.3.4.5. WWW.TRU-INSIGHT.COM
14 15. 1. PROSPECTIVE STUDENTS DONT CARE ABOUT YOUR
PRESIDENT.2.3.4.5.WWW.TRU-INSIGHT.COM 15 16. WWW.TRU-INSIGHT.COM 16
17. TRUST LUST WWW.TRU-INSIGHT.COM 17 18. I have a hard time
believingwhat I read, hearor see...(Top 2 box)WWW.TRU-INSIGHT.COM
18 19. I have a hard time believingwhat I read, hearor see...(Top 2
box) 655552 484140 3532Advertising TV news
showsMagazinesNewspapers18-19 YEAR-OLDS 20-23 YEAR-OLDS
WWW.TRU-INSIGHT.COM 19 20. I have a hard time believingwhat I read,
hearor see...(Top 2 box) 655552 484140 3532Advertising TV news
showsMagazinesNewspapers18-19 YEAR-OLDS 20-23 YEAR-OLDS
WWW.TRU-INSIGHT.COM 20 21. I have a hard time believingwhat I read,
hearor see...(Top 2 box) 655552 484140 3532Advertising TV news
showsMagazinesNewspapers18-19 YEAR-OLDS 20-23 YEAR-OLDS
WWW.TRU-INSIGHT.COM 21 22. I have a hard time believingwhat I read,
hearor see...(Top 2 box) 655552 484140 3532Advertising TV news
showsMagazinesNewspapers18-19 YEAR-OLDS 20-23 YEAR-OLDS
WWW.TRU-INSIGHT.COM 22 23. Knowing what is trueWWW.TRU-INSIGHT.COM
23 24. Knowing what is trueIts hard to knowwho or what to believe
anymore. 515218-1920-23 WWW.TRU-INSIGHT.COM 24 25. Knowing what is
trueIts hard to knowwho or what to Its pretty clear believe whats
true and anymore.whats not. 515220 1118-1920-23 18-1920-23
WWW.TRU-INSIGHT.COM 25 26. How much you trust (top 2 box) 18-19
20-23 People who submit user reviews or comments on a website52
61Television newscasters36 40Professional athletes 32 29People who
write blogs30 36Corporate CEOs19 15Politicians 11 10
WWW.TRU-INSIGHT.COM 26 27. How much you trust (top 2 box) 18-19
20-23 People who submit user reviews or comments on a website52
61Television newscasters36 40Professional athletes 32 29People who
write blogs30 36Corporate CEOs19 15Politicians 11 10
WWW.TRU-INSIGHT.COM 27 28. How much you trust (top 2 box) 18-19
20-23 People who submit user reviews or comments on a website52
61Television newscasters36 40Professional athletes 32 29People who
write blogs30 36Corporate CEOs19 15Politicians 11 10
WWW.TRU-INSIGHT.COM 28 29. How much you trust (top 2 box) 18-19
20-23 People who submit user reviews or comments on a website52
61Television newscasters36 40Professional athletes 32 29People who
write blogs30 36Corporate CEOs19 15Politicians 11 10
WWW.TRU-INSIGHT.COM 29 30. How much you trust (top 2 box) 18-19
20-23 People who submit user reviews or comments on a website52
61Television newscasters36 40Professional athletes 32 29People who
write blogs30 36Corporate CEOs19 15Politicians 11 10
WWW.TRU-INSIGHT.COM 30 31. How much you trust (top 2 box) 18-19
20-23 People who submit user reviews or comments on a website52
61Television newscasters36 40Professional athletes 32 29People who
write blogs30 36Corporate CEOs19 15Politicians 11 10
WWW.TRU-INSIGHT.COM 31 32. How much you trust (top 2 box) 18-19
20-23 People who submit user reviews or comments on a website52
61Television newscasters36 40Professional athletes 32 29People who
write blogs30 36Corporate CEOs19 15Politicians 11 10
WWW.TRU-INSIGHT.COM 32 33. WWW.TRU-INSIGHT.COM 33 34.
WWW.TRU-INSIGHT.COM 34 35. WWW.TRU-INSIGHT.COM 35 36. 1.
PROSPECTIVE STUDENTS DONT CARE ABOUT YOUR
PRESIDENT.2.3.4.5.WWW.TRU-INSIGHT.COM 36 37. 1. PROSPECTIVE
STUDENTS DONT CARE ABOUT YOUR PRESIDENT.2. YOUR VIEWBOOK JUST HIT
THE TRASH.3.4.5.WWW.TRU-INSIGHT.COM 37 38. WWW.TRU-INSIGHT.COM 38
39. IMMEDIASCENE WWW.TRU-INSIGHT.COM 39 40. WWW.TRU-INSIGHT.COM 40
41. WWW.TRU-INSIGHT.COM 41 42. WWW.TRU-INSIGHT.COM 42 43.
WWW.TRU-INSIGHT.COM 43 44. 1. PROSPECTIVE STUDENTS DONT CARE ABOUT
YOUR PRESIDENT.2. YOUR VIEWBOOK JUST HIT THE
TRASH.3.4.5.WWW.TRU-INSIGHT.COM 44 45. 1. PROSPECTIVE STUDENTS DONT
CARE ABOUT YOUR PRESIDENT.2. YOUR VIEWBOOK JUST HIT THE TRASH.3.
THE FUTURE OF YOUR COLLEGE RESTS ON CAREER
SERVICES.4.5.WWW.TRU-INSIGHT.COM 45 46. WWW.TRU-INSIGHT.COM 46 47.
VIRTUAL INTIMATES WWW.TRU-INSIGHT.COM 47 48. WWW.TRU-INSIGHT.COM 48
49. WWW.TRU-INSIGHT.COM 49 50. WWW.TRU-INSIGHT.COM 50 51. 1.
PROSPECTIVE STUDENTS DONT CARE ABOUT YOUR PRESIDENT.2. YOUR
VIEWBOOK JUST HIT THE TRASH.3. THE FUTURE OF YOUR COLLEGE RESTS ON
CAREER SERVICES.4.5.WWW.TRU-INSIGHT.COM 51 52. 1. PROSPECTIVE
STUDENTS DONT CARE ABOUT YOUR PRESIDENT.2. YOUR VIEWBOOK JUST HIT
THE TRASH.3. THE FUTURE OF YOUR COLLEGE RESTS ON CAREER SERVICES.4.
YOU WILL LOSE TO A COMMUNITY COLLEGE.5.WWW.TRU-INSIGHT.COM 52 53.
WWW.TRU-INSIGHT.COM 53 54. NEO-TRADITIONALISTS WWW.TRU-INSIGHT.COM
54 55. 76%of high school students agreed that a two-year school can
bea good stepping stone for a traditional college or
universityWWW.TRU-INSIGHT.COM 55 56. WWW.TRU-INSIGHT.COM 56 57.
THOSE DOING IT BESTWWW.TRU-INSIGHT.COM 57 58. 1. PROSPECTIVE
STUDENTS DONT CARE ABOUT YOUR PRESIDENT.2. YOUR VIEWBOOK JUST HIT
THE TRASH.3. THE FUTURE OF YOUR COLLEGE RESTS ON CAREER SERVICES.4.
YOU WILL LOSE TO A COMMUNITY COLLEGE.5.WWW.TRU-INSIGHT.COM 58 59.
1. PROSPECTIVE STUDENTS DONT CARE ABOUT YOUR PRESIDENT.2. YOUR
VIEWBOOK JUST HIT THE TRASH.3. THE FUTURE OF YOUR COLLEGE RESTS ON
CAREER SERVICES.4. YOU WILL LOSE TO A COMMUNITY COLLEGE.5. YOUR
CURRENT STUDENTS WONDER WHY YOU STOPPED CARING.WWW.TRU-INSIGHT.COM
59 60. WWW.TRU-INSIGHT.COM 60 61. THE BIG EASY WWW.TRU-INSIGHT.COM
61 62. www.tru-insight.com 62 63. www.tru-insight.com 63 64.
RECRUITING MICRO-SITES WWW.TRU-INSIGHT.COM 64 65.
WWW.TRU-INSIGHT.COM 65 66. NOTHING IS SIMPLE!WWW.TRU-INSIGHT.COM 66
67. WWW.TRU-INSIGHT.COM 67 68. WWW.TRU-INSIGHT.COM 68 69. 1.
PROSPECTIVE STUDENTS DONT CARE ABOUT YOUR PRESIDENT.2. YOUR
VIEWBOOK JUST HIT THE TRASH.3. THE FUTURE OF YOUR COLLEGE RESTS ON
CAREER SERVICES.4. YOU WILL LOSE TO A COMMUNITY COLLEGE.5. YOUR
CURRENT STUDENTS WONDER WHY YOU STOPPED CARING.WWW.TRU-INSIGHT.COM
69 70. FOR DETAILS, CONTACTDEBORAH
[email protected]@truinsightfacebook/tru-insight
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