Notre Dame Social Media Introduction Class

Social Media Intro Class

Don SchindlerSubmarinerMizzou / ND gradbeen working the internets since 1999

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SOCIAL MEDIA

SUCKS!

Ipsum lorem dolor sit amet Kids adopted it first.

Real-Time Forever

• Face-to-Face, instant message, and cell phone are real time communications but they are also fleeting.

• Social Media is real-time communications that can be permanent and spread virally.

• Should that scare you? Scares me.

• But that doesn’t mean you shouldn’t use it.

Real-Time Forever

It screwed up everything.

• NO VOICE• NO CONNECTIONS

YOUR AUDIENCE HAS AN AUDIENCE

AND THEIR AUDIENCE TRUSTS THEM OVER YOU.

HOW MANY PEOPLE KNOW THAT HE REALLY DISLIKES

BEING HERE?

Brand: YOU

Who R U?

• To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank).

• To Notre Dame Campus Communicators and employees, Don Schindler is the thought leader for creative marketing and communications solutions in both digital and print.

Brand Statement

• What are you known for?

• What do you want to be known for?

• How will this benefit the University and my career?

• KNOWLEDGE• SPEAKER -OUT OF MY MOUTH

KNOWLEDGEBLOG - OUT OF MY HANDS



Who do you know and how well?


Twitter Handshake?


<A HREF=“DON KNOWS” TARGET=“_BLANK”>DON

KNOWS HOW TO TALK THE TALK”</A>

Digital Footprint

What does your digital presence look like?

Who R U?

• To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank).

• To Notre Dame Campus Communicators and employees, Don Schindler is the thought leader for creative marketing and communications solutions in both digital and print.

University Social Media Strategy

• Goal– Promote and protect

• Governance– Guideline– Decision Tree– Monitoring

• Education– Classes– Brown Bags– Linkedin Group

• Measurement– KPIs

Decision Tree

[email protected]

Facebook Basics






























www.facebook.com/username



Linkedin Basics

LINKEDIN MAPS CONNECTIONS

























Twitter Basics





















Summary

• Why is a personal brand important?• Is facebook for friends or business?• Do you have privacy?• What’s the best thing about linkedin?• How would I follow someone on

twitter?• Should I be using twitter.com?

Credits

• Baby ipad - http://brutalgamer.com/wp-content/uploads/2011/11/baby-ipad.jpg• Girls - Real Life -

http://4.bp.blogspot.com/_3L5geIMITE4/TD3JrrKaFwI/AAAAAAAAABg/LMq8UKcFS3w/s1600/social_media_clutter+men+talking+2.jpg

http://brutalgamer.com/wp-content/uploads/2011/11/baby-ipad.jpg

http://brutalgamer.com/wp-content/uploads/2011/11/baby-ipad.jpg

