Nokia recycle

1 © NOKIA Presentation_Name.PPT / DD-MM-YYYY / Initials Company Confidential

IAER

Future Trends

Take Back & Recycling


External factors setting expectations

• Kyoto Protocol

• Energy Star

• Energy Code of Conduct

• Ethical Funds

• Responsibility to fulfill new requirements

• Less control

• Green marketing

• Globalization of environmental requirements

• Product recycling

• Restriction of substances

• Critical attitudes

• Substance management

• Health

• Green Procurement

• Product declarations

• Refurbishment

• Take-back

• Respect

• Responsibility

• Transparency

• Evidence

• Dialogue

OEM



Investors Customers Media Legal & Voluntary

requirements

Internal drivers

NGOs Public perception

Drivers

GS18 : Sourcing with Human Dignity Standard

Nokia mobile phones

Panasonic mobile phones

Samsung mobile phones

Siemens mobile phones

Nokia Values

Consumer Groups

WEEWEEEE

Human Rights Groups


Future Trends

Europe

China

India

Korea

Canada

LTA

Multiple US States

Global Growth

& Beyond……..


Business Processes

• Systematic integration of environmental objectives into all relevant business processes

• DFE promotes the use of design practices leading to avoidance of potentially hazardous materials, minimized material and energy use as well as maximized reuse and recycling.

Products

• Focus areas for improvement

What is Design for Environment ?

The Purpose of Design for Environment is to: develop products with improved environmental performance, while maintaining cost, performance, quality and other requirements.


CMO Global Initiatives


Worldwide network ofrecycling companies

• Nokia is developing a global network of recycling companies

• Strict requirements• Selected companies must fulfill Nokia requirements and

comply with the ISO 14001 or similar international standards

• Recycling companies are assessed by Nokia before approval. Periodic follow-up assessments are also made

• Only approved companies are used in order to ensure legislatively compliant and environmentally-efficient end-of-life treatment

• Downstream transparency


Global Initiatives

NRNWG

China

APAC

LTA

Recycling Needs

EMEA

Nokia Recycling Network


36%

26%

14%

Nokia Renewal


Nokia RenewalAwareness


Take Back At Nokia.Com


Take BackBag In The Box

14 © NOKIA Presentation_Name.PPT / DD-MM-YYYY / Initials Company Confidential14 © 2005 Nokia

• Nokia Flagship Stores and Experience Centers celebrated Earth Day 2007 by introducing a program designed to make recycling any mobile phone, mobile phone battery or mobile phone accessory, regardless of brand, easier and more convenient than ever before.

• Guests were invited into the Chicago and New York Flagship stores or any of the 13 Nokia experience centers across the country between April 20th and 22nd to receive a 100% recyclable pre-paid envelope, into which they can place their recycled item inside and drop it in any mailbox.

Earth Day Take Back Promotion


The Earth Day campaign generated customer feedback!

“We had several customers state that they had old phones at home but just did know what to do with them but did not want to throw them away. I think it brought awareness to our guest, most didn't know of the alternatives to throwing the phones away or know that Nokia offers recycling programs so the phones and batteries don't end up in a landfill.”

“One guest in Chicago was exceptionally excited about the donations Nokia makes to Earth Share. She went online and did some research on the organization and came back the next day to donate two more phones and shared some of the great campaigns she read about on www.EarthShare.org”


“All our guests had very positive feedback on this campaign and seemed thankful that Nokia is being so environmentally responsible.”


Earth Day Promo RecapApril 14-22, 2007

Mall Name Total Guests

How many phones/batteries/ accessories (total)

were recycled?

How many postage paid

envelopes were given out?

How many tree saplings were given

away?

How many certificates were

collected? (NY/Chicago Only)

Garden State Plaza - Paramus, NJ 723 0 0 0 0

Miami International - Miami, FL 692 0 17 6 0Perimeter Mall - Atlanta, GA 878 1 7 0 0Fashion Show Mall - Las Vegas, NV 2,049 2 0 0 0Fox Valley - Chicago, IL 660 16 0 15 12Dallas Galleria - Dallas, TX 1,720 27 0 8 5Queens Center - Queens, NY 1,238 54 2 26 0Woodfield Mall - Chicago, IL 1,316 63 4 13 4Alderwood Mall - Seattle, WA 1,247 110 27 36 0Pentagon City Mall - McLean, VA 653 157 28 46 0Beverly Center - Los Angeles, CA 6,445 548 21 17 0Stonestown Galleria - San Francisco, CA 1,228 678 9 23 0Boston (Natick Mall) - Boston, MA 691 1,106 0 22 0GRAND TOTAL 19,540 2,762 115 212 21

Education

Nokia recycle