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Subject : Retail Management {BBA III}Group Members:
Roll No.Jay Joshi 2816
Dhananjay Nagaonkar 2823M Sanathkumar 2819Shubham Randive 2829
Mahadev Kotale 2818
Study of Retail Store in Solapur City
“NIKE” - Just Do It.
According to Philip Kotler, “Retailing include all the activities involved in selling goods and services to final consumers for their personal or non-business use.”
Retailing
Types of RetailOrganized
Retail Unorganized
Retail
Introduction
Introduction Industry : Manufacturing and designing sportswear and sports equipments.
Founded : Jan.1964 as Blue Robbin Sports came to be known as NIKE.
Meaning of NIKE: NIKE means wing goddess of victory.
Founders : William J. “Bill” Bowerman and Philip H. Knight
Headquarters : Washington country, Oregon, United States.
Key People: Philip H. Knight (Chairman) Mark Parker (CEO and President) Products / Merchandise: Athletic shoes, Apparels, Sports Equipments and Accessories.
Introduction Cont…
NIKEIn Solapur City
Name: NIKE (Just Do It…!)
Address: Employment Chowk, VIP Road, Solapur 413002.
Establishment Year in Solapur : 13th Oct. 2014 Name of Owner: Mr. Rishab Soni
IntroductionIn Solapur City
Retail Format
Types of Retail Format
Discount Store
Departmental
Convenience
Specialty Store
Hypermarket
Supermarket
Catalogue Store
A store specializing in a particular type of merchandise or single product of durable goods or range of normally complimentary durable goods product categories is termed as a specialty store.
Usually concentrate on apparel, jewellery, fabrics, sporting goods, furniture etc.
Example: NIKE
Specialty Store
Store Location
Address: Employment Chowk, VIP Road, Solapur 413002.
Store Location
High Street Location:
I.• Nike falls under high street
location.
II.• Basically deals with very high
customer traffic.
III.• Draws people during business
hours.
IV. • Heavy public transportation.
V. • Residential area.
High Street Location:
Area Covered :
I.• Total Area Covered :
1200 sq.ft.
III.• 330 sq.ft covered for
Parking.
II.• 870 sq.ft. covered by
actual store.
Accessibility:
I.• Situated in the main commercial
area of the city i.e. Employment chowk.
II.• 1 km from Railway station and 4 km
from bus stand.
III.• The distance from NaviPeth which is
a shopping hub is about 3 km.
Location Background :
I.• Number of customers visiting this
area is huge.
II.• All type of customers visit this place
which is a big advantage for Nike store.
III.
• Enjoys other facilities like clean
surroundings and proper roads.
Nearby Competitors:
There is an advantage for Nike Store as it has only one competitor which is the Reebok Store (Park Chowk).
Store Details
It is a very strong tool in the hands of the retailer, for communicating and creating the image of the store in the minds of the customers.
The environment, which is created in the retail store, is a combination of the exterior look of the store.
Store Design
Store DesignExterior Interior
Store Design
Exterior I.
• Exterior refers to the external image and appearance of the store.
II.• Nike store is a store in a
shopping complex.
III.• There is a staircase
that leads the store.
Exterior
II.• The outer side of store is
covered with the glasses.
I.• There is parking area in front of
the store.
I.• Window
DisplayII. • Store Name
III.• Inviting
Entrance
Exterior
Window Display
Inviting Entrance
Store Name
Store Theme
Store theme is a theme that gives the idea about the store to the customers.
Store Theme
Marquee generally means the first mark of identification.
Store Marquee
Store Frontage is a factor that influences the customer. It is a reflection of the personality of the store.
Store Frontage
Target CustomersI. • Sports athletes.
II.• Wide range of verities including
both Male and Female.
III.• They do not deal with anything
related to kids.
Interior store design is a function of the aesthetics within the store.
The merchandise sold within and the space used for the same and the overall layout of the store.
Interior
Space planning helps a retailer to determine the amount of space available for selling and for storage.
Space Planning
Atmosphere deals with things like visual communications, lighting, colour, music and scent, etc.
Atmosphere & Aesthetics
Lighting & Ventilation
Merchandise
MerchandiseFootwear Sportswe
arAthletic
wear
a)Running Shoes
b)Basketball Shoes
c) Soccer Shoes
d)Sipper Shoes
e)Slippers
a)Protective Equipments
b)Glovesc) Bagsd)Wrist Bandse)Socks
a)T-shirtsb)Shirtsc) Track Pantd)Polo Shirtse)Shorts
Consists
Consists
Consists
Footwear
Sportswear
Athletic Wear
Promotion
POP
Publicity Publicity of Nike is done through SMS & Social medias. Word of mouth publicity.
PeopleI. • Employees.
II. • Employee task.
III. • Recruitment.
Technology
SuggestionsI.
• Nike Store could increase their parking space
VI.• Nike Store may also expand their
sport range in case of accessories related to other sports.
V.• Nike Store can keep their prices
reasonable as it can be affordable to everyone..
II.• Nike Store can also extend their
promotional activities in the city.
III.• Nike Store can provide one more
changing room or trail room.
Thank You…!!!