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Newsfeed Optimizatio n A crash course on how to be heard on Facebook. BackpackExecutive.Tumblr.com | Student Housing

Newsfeed Optimization

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A crash course on how to be heard on Facebook. Maximize your student housing fan pages.

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Page 1: Newsfeed Optimization

Newsfeed Optimizatio

nA crash course on how to be

heard on Facebook.

BackpackExecutive.Tumblr.com | Student Housing

Page 2: Newsfeed Optimization

What?Newsfeed Optimization (NFO) is the practice of maximizing the amount of views for your status updates.

Newsfeed Optimization

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Page 3: Newsfeed Optimization

Status Update

Newsfeed Optimization

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Page 4: Newsfeed Optimization

of your friends, on average, will never see your status update.

88%

Newsfeed Optimization

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Page 5: Newsfeed Optimization

Newsfeed Optimization

Why?

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Page 6: Newsfeed Optimization

Facebook uses an algorithm to filter your newsfeeds called

EdgeRank.

Newsfeed Optimization

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Page 7: Newsfeed Optimization

Using social cues, Facebook decides what your friends may find interesting.

Newsfeed Optimization

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Page 8: Newsfeed Optimization

Newsfeed Optimization

How?

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Page 9: Newsfeed Optimization

‘Likes’ & comments tell Facebook to move your status update to the top of other friends’ newsfeeds.

Newsfeed Optimization

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Page 10: Newsfeed Optimization

JK

Newsfeed Optimization

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Page 11: Newsfeed Optimization

Newsfeed Optimization

Video links have a higher EdgeRank than static updates. They start closer to the top of a newsfeed.

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Page 12: Newsfeed Optimization

Newsfeed Optimization

Photo posts tend to have the highest

EdgeRank.

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Page 13: Newsfeed Optimization

When?

Newsfeed Optimization

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Page 14: Newsfeed Optimization

Newsfeed Optimization

You have about 1 hour from the time you post to get your status to the top of the newsfeed.

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Page 15: Newsfeed Optimization

Newsfeed Optimization

Strategically time your status updates to get the maximum EdgeRank possible.

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