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A crash course on how to be heard on Facebook. Maximize your student housing fan pages.
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Newsfeed Optimizatio
nA crash course on how to be
heard on Facebook.
BackpackExecutive.Tumblr.com | Student Housing
What?Newsfeed Optimization (NFO) is the practice of maximizing the amount of views for your status updates.
Newsfeed Optimization
BackpackExecutive.Tumblr.com | Student Housing
Status Update
Newsfeed Optimization
BackpackExecutive.Tumblr.com | Student Housing
of your friends, on average, will never see your status update.
88%
Newsfeed Optimization
BackpackExecutive.Tumblr.com | Student Housing
Newsfeed Optimization
Why?
BackpackExecutive.Tumblr.com | Student Housing
Facebook uses an algorithm to filter your newsfeeds called
EdgeRank.
Newsfeed Optimization
BackpackExecutive.Tumblr.com | Student Housing
Using social cues, Facebook decides what your friends may find interesting.
Newsfeed Optimization
BackpackExecutive.Tumblr.com | Student Housing
Newsfeed Optimization
How?
BackpackExecutive.Tumblr.com | Student Housing
‘Likes’ & comments tell Facebook to move your status update to the top of other friends’ newsfeeds.
Newsfeed Optimization
BackpackExecutive.Tumblr.com | Student Housing
JK
Newsfeed Optimization
BackpackExecutive.Tumblr.com | Student Housing
Newsfeed Optimization
Video links have a higher EdgeRank than static updates. They start closer to the top of a newsfeed.
BackpackExecutive.Tumblr.com | Student Housing
Newsfeed Optimization
Photo posts tend to have the highest
EdgeRank.
BackpackExecutive.Tumblr.com | Student Housing
When?
Newsfeed Optimization
BackpackExecutive.Tumblr.com | Student Housing
Newsfeed Optimization
You have about 1 hour from the time you post to get your status to the top of the newsfeed.
BackpackExecutive.Tumblr.com | Student Housing
Newsfeed Optimization
Strategically time your status updates to get the maximum EdgeRank possible.
BackpackExecutive.Tumblr.com | Student Housing