CAN’T CHOOSE BETWEEN TITLES? MAYBE ADD A SUBTITLE HERE Here comes an attractive title The shortest possible summary is the best introduction. Avoid academic jargon or technical terminology here. By [your name] The first paragraph is the crucial one. This is your only chance to grab the reader’s attention and start guiding him through your story. If you lose him here, he won’t return. The best thing to do is to come straight to the point, by naming the essence of your story. Try to do this in a fashionable way. The next paragraphs explain:

- WHY your research is important o don’t come up with fallacies, be honest and don’t hide your own opinions

- WHAT it actually is o be clear, use metaphors to help visualize the abstract stuff

- For WHO it’s meant o why would your reader bother?

- WHERE you did it o the lab?

- HOW you worked it out o your methods

The last two questions are probably the least important ones. You can answer these at the end of your story.