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This session has become an annual ICCA Congress tradition, each year not only discussing new examples of collaboration in our industry, but also revisiting some of the previously covered concepts and projects to find out how well they are performing years later, reflecting the fact that partnerships and teams evolve over time. This year we’re delighted to showcase Social Media Week, possibly the world’s most collaborative event, held simultaneously in up to a dozen (mainly ICCA represented) cities and involving tens of thousands of live and online participants. We’ll also be looking at two very different partnership strategies followed by congress centres, and catching up with how previously featured Future Convention Cities Initiative is evolving.
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When the world wants to meet,
we set the standard.
Bestcities Partners
Tokyo to be a full partner
- “Leading alliance of global destinations and Convention Bureaus for international association meetings”
BERLIN
Our Philosophy
- World’s first certified CVB Quality Management System
- One-stop shop
CAPE TOWN Who are we?
- Knowledge exchange
- Scale of economies
CHICAGO
Drivers
- “The Power of the Collective”
DUBAI Benefits for Partners
- Continuity
- Convenience
COPENHAGEN Benefits for Clients
- Consistency
- Capacity
EDINBURGH
Benefit for Clients
- Berlin | Cape Town | Chicago | Copenhagen | Dubai | Edinburgh
Houston | Melbourne | Singapore | Tokyo | Vancouver
Pillars of Cooperation
BUSINESS
DEVELOPMENT BRAND
SERVICE
STANDARDS
KNOWLEDGE
EXCHANGE
Aiming for success
- Common interests and vision
- Annual Business plan based
on 5 year strategic plan
- Performance measures
and tangible results
- Resource commitment
- Equal & frequent engagement
- Mutual understanding
- All of bureau engagement
- Changes in leadership and
direction
- Investment in greater cause
- Volunteer support
- Partners at different stages
of their evolution
Success Factors
Challenges
- Emergence of other CVB alliances
- Value proposition
HOUSTON
Competitive Environment
- Results oriented
- Customer Focus
- Investment in the Future
MELBOURNE
The Differentiators
- Collaboration
- Leveraging networks
- Global presence
- Deeper engagement with Clients
- Heightened awareness of Brand
SINGAPORE
The Future
- Get the Right Partner
- Diversity
- Communication
- Ideas exchange
VANCOUVER
6 Takeaways
- Measure & evaluate
- Optimise
TOKYO
6 Takeaways
Thank you
