New Media Drivers License:Final Presentation COMPANY – PEPSI ERIC ISKOLS

Overview of Pepsi

A worldwide leader in the soft drink industry Currently sold in over 200 countries Brand valued at $19 million dollars 29th most valuable brand in the world according to Forbes

Pepsi’s current media presence

Strong Social Media Presence Currently uses platforms such as Facebook, Twitter, Instagram,

and YouTube

Big Idea

Snapchat campaign focused around Pepsi sponsored events Could be done through

A Pepsi Snapchat filter An event being featured under the live section on Snapchat Various Pepsi events being displayed in the discover section of

Snapchat

Target Audience

All genders All races Ages 18 – 25

Why Use Snapchat?

Started in 2011 Is now the 3rd most used social media network 70% of college students use Snapchat at least once a day More than 8 billion people use Snapchat everyday

Metrics

Snapchat allows advertising companies to track how many people have viewed their live event feed

Snapchat uses a “industry-leading measurement partner” to track the success a given advertiser’s campaign

Budget

Snapchat charges anywhere from $750,00 - $100,000 per advertisement

Due to the high price, advertising through snapchat would only be cost efficient if it is done leading up to and through a given event

Goals of campaign

To promote future events through Snapchat

More effective event promotion Increase in market share To increase the return on

investment for sponsoring large events

Summary

To add Snapchat to the list of social media platforms Pepsi utilizes Use the benefits of Snapchat to run more effective event

promotion campaigns