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Know your Buyer Personas and Succeed in New Media
Different motivation
Who do you think you are?
Blog-a-sau-rus Rex
BIG PICTURE
Avoid Powerpoint Train Wrecks
Sticky
messages
are ke
y
Really, why is this guy sticky?
Simple association
Art of story telling
You see us as you want to see us... In the simplest terms, in the most convenient definitions…
If you don’t, you will not get here.
Categorize the personas
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