Networking: It’s Not What you Know; It’s Who you Know; AND Who they Know

Networking on Purpose

Its not what you know;

its who you know;

AND, who they know

Jim Drake, MBA, FOG

•[email protected]•Twitter: @jimmydrake

• #mscsa-network

•Lake Superior College; www.lsc.edu•Principles of Marketing; BUS 1400

•Principles of Management; BUS 1402

•Leadership Development; BUS 1448

2MSCSA-12-05-15-LakeSuperiorCollege-JimDrake

mailto:[email protected]

http://www.lsc.edu/


Networking


Millennials: The Generation That Doesn't Remember Life Before Smartphones

From <http://www.popularmechanics.com/technology/a17931/technology-american-teenager/> 5MSCSA-12-05-15-LakeSuperiorCollege-JimDrake

http://www.popularmechanics.com/technology/a17931/technology-american-teenager/

Cellphone Users Check Phones 150x/Day

From <http://abcnews.go.com/blogs/technology/2013/05/cellphone-users-check-phones-150xday-and-other-internet-fun-facts/>


http://abcnews.go.com/blogs/technology/2013/05/cellphone-users-check-phones-150xday-and-other-internet-fun-facts/


F2F Communication –What Percentage is Body Language?

•Communication is only 7 percent verbal and 93 percent non-verbal.

•Body language (55 percent)

•Tone of voice (38 percent).http://ubiquity.acm.org/article.cfm?id=2043156


http://ubiquity.acm.org/article.cfm?id=2043156

"Six degrees of separation"

"Six degrees of separation" by Daniel' (User:Dannie-walker) - Own work. Licensed under CC BY-SA 3.0 via Commons -https://commons.wikimedia.org/wiki/File:Six_degrees_of_separation.svg#/media/File:Six_degrees_of_separation.svg From <https://en.wikipedia.org/wiki/Six_degrees_of_separation>


https://commons.wikimedia.org/wiki/File:Six_degrees_of_separation.svg#/media/File:Six_degrees_of_separation.svg

https://en.wikipedia.org/wiki/Six_degrees_of_separation

Median Facebook user has more than 300 friends

Mapping facebook pairs of friends. Illustration: Paul Butler Paul Butler/Public Domain From <http://www.theguardian.com/news/datablog/2014/feb/04/facebook-in-numbers-statistics>

You have NOT met 1/3

of your “friends”


http://www.theguardian.com/news/datablog/2014/feb/04/facebook-in-numbers-statistics

Number of “friends” vs. age


FaceBook Networking•Lie to your friends•Oops! I mean share your embellished existence

•Share pictures/videos of cute cats


Networking – 3 reasons

•Personal•Personal growth•Professional•External and share common interests



•Organization• People who can help you get your

work done• Internal and current focused



•Strategic• Shape your

future goals and direction• Internal or

external; future oriented•Map of influence


Newspaper / Magazine Job Ads



FaceBook Job Opportunities


Rate of Change


2009: Superbowl 100 million watchers

2009 = 98.73 millionhttp://www.statista.com/statistics/216526/super-bowl-us-tv-viewership/


http://www.statista.com/statistics/216526/super-bowl-us-tv-viewership/

One Billion FB Log-ins in ONE day August 24, 2015


What Facebook Is Doing To Your Brain;More connections; fewer relationships

23

• The Innovation of Loneliness.

• http://tranquilmonkey.com/facebook/#sthash.X7PsJi07.dpuf

MSCSA-12-05-15-LakeSuperiorCollege-JimDrake

http://tranquilmonkey.com/facebook/#sthash.X7PsJi07.dpuf

Marketing

Definition:

•The processes related to exchanging items of value.

How do I market ME! Inc.?


Christine Comaford-Lynch

Networking is marketing.

Market yourself, market your uniqueness, market what you stand for.


Networking deliberately; what is YOUR brand?

•Brand: A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer. Seth Godin –Author of Linchpin

• http://heidicohen.com/30-branding-definitions/


http://sethgodin.typepad.com/seths_blog/2009/12/define-brand.html

http://www.amazon.com/gp/product/1591844096/ref=as_li_ss_tl?ie=UTF8&tag=heicoh-20&linkCode=as2&camp=217145&creative=399369&creativeASIN=1591844096

http://heidicohen.com/30-branding-definitions/

What is your personal brand?

http://www.tomward.com/archives/kardashians 27MSCSA-12-05-15-LakeSuperiorCollege-JimDrake

http://www.tomward.com/archives/kardashians

What’s in YOUR tool box?

PC MAGAZINE DIGITAL EDITION I I MARCH 2015

http://www.pcmag.com/article2/0,2817,2475340,00.asp


http://www.pcmag.com/article2/0,2817,2475340,00.asp

Words from the wise

Dale Carnegie -- You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.

Maya Angelou -- I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Mary Kay Ash -- Everyone has an invisible sign hanging from their neck saying, ‘Make me feel important.


Most interesting man in the world?


“Let me tell you about ME!”


5 People You Need To Kick To The Curb If You Plan On Being Successful

You are the average of the five people with whom you spend the most time. Jim Rohn

People we can do without:• The Complainers• The Entitled• The Conformers• The Party Animals• The Doubters

Creative people associate with other creative people From <http://elitedaily.com/life/culture/limit-spending-time-with/1256116/?utm_source=entrep&utm_medium=tr&utm_campaign=p10k80>


http://elitedaily.com/life/culture/limit-spending-time-with/1256116/?utm_source=entrep&utm_medium=tr&utm_campaign=p10k80

Relationship management

Communicate with your contacts

Avoid constantly

asking for help

Personalize conversation


Listen -- be “PRESENT”

Ask pertinent questions, but do not interrupt

Pay attention

Keep eye contact


OpportunityCost

Inventory:2 ears2 eyes1 nose1 mouth (cost


Offer ValueBecome a value added product

Identify the needs of others

Determine how your expertise meets these

needs

Offer to help


Build Trust

Be honest Act with

consistency

Be helpful


Always Be Ready to Network; ALWAYS “on”

Look the part at all times: Packaging

Make personal gestures: Body language

Pay attention to changes in the industry: Be aware


Active listening; meaningful exchange

Listen actively and without interrupting

Be respectful even when you disagree

Resist the urge to argue when you respond


Maintain Boundaries

Communicate your boundaries based

on values

Learn to say no, and explain why; protect your time

Prepare an appropriate response -

visualization40MSCSA-12-05-15-LakeSuperiorCollege-JimDrake



https://www.linkedin.com/home?trk=nav_responsive_tab_home

https://www.linkedin.com/home?trk=nav_responsive_tab_home



Questions?

Fail fast

Fail often

Always

Fail forward


How to Make Others Feel SignificantWhat can you do for the special people in your life?

From <http://www.success.com/article/how-to-make-others-feel-significant> Retrieved: 11/25/2015 46MSCSA-12-05-15-LakeSuperiorCollege-JimDrake

http://www.success.com/article/how-to-make-others-feel-significant

www.Lenddo.com


http://www.lenddo.com/

www.kreditech.com


http://www.kreditech.com/


Education

Networking: It’s Not What you Know; It’s Who you Know; AND Who they Know