Adapted from Blogs And the Net Generation

An Overview of the Net Gen Norms

• The net generation’s relationship with media and technology is fundamentally different. This difference affects them as …

Workers

Consumers

Decision Makers

Learners

The 8 Net Gen Norms

Norms 1 and 2:They value …

FREEDOM and CUSTOMIZATION

“Learning for them should take place where and when they want.” (p.77)

Norm 3:They SCRUTINISE

They have to … “Scan, navigate, analyse whether information is pertinent, useful, relevant, and meaningful.” (p.111)

Norms 4:They care about

honesty and INTEGRITY

“However, statistically more than 50% of

Net Geners have downloaded illegal material

, but do not see this as illegal or justify it

some other way.”

Norms 5: They COLLABORATEThey are natural collaborators and "..want to work hand-in-hand with companies to create better goods and services" (pg 89)

Norm 6:They expect to be …

ENTERTAINED

"This generation brings a playful

mentality to work...and has been

bred on interactive experiences." (p.35)

Norm 7:They need SPEED

“They are accustomed to instant feedback and instant response through

video games and Google, ” (p.93)

Norm 8:They want the

opportunity to INVOVATE“They want the workplace

(or classroom) to be innovative

and creative.” (p.96)

Photo Credits

• Texting photo by Nesster on Flickr• Working photo by Knebworth Chap on Flickr• One Laptop photo by One Laptop Per Child on Flickr• Wearable Computer by Erik Charlton on Flickr• Scrutiny photo by !borghetti on Flickr• CD collection by Furldman on Flickr• Collaboration pic by lumazart on Flickr• Club Penguin Pic by dinoboy on Flickr• Speed pic by atzu on Flickr• Innovation pic by Natashalatrasha on Flickr