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Need for Adapting to Change
Critical success factors
• Understand the Information Ecology• Manage two business streams: Old & New• Preserve existing readership while building the new• Control Costs• Recognise real value of your journal assets• Partnership building
Things to do..
• Need to start learning the converged technology as soon as it appears • Extended access to modern technology • Familiar with new form of Media as well as developing certain skills• Having an optimal work flow with Broad reach• Managing and reusing content• Create Engaging experiences
Best Practices
• Reply on open standards document formats and open source software servers• Keep site design simple, easy to navigate and optimized for downloading• Take advantage of hypertext and other networking tools for true ePublishing• Keep article markup simple
… Best practices
• Make copyright policy clear to authors and readers, particularly in the electronic environmental- allow authors to self-archive• Practice open access to maximize impact• Ensure long term access through proper archiving• Lobby funding agency and government to support local science and online publishing
25 things you need to knowby CNET Editor
1. Self-publishing is easy2. Digital, not print, is your best bet.3. Quality is good4. Since self-publishing's so easy, everybody's doing it.5. Good self-published books are few and far between6. The odds are against you.7. Creating a "professional" book is really hard8. Have a clear goal for your book9. Even if it's great, there's a good chance your book won't sell10. Niche books tend to do best.11. Buy your own ISBN -- and create your own publishing house12. Create a unique title13. Turn-key solutions cost a lot of money.
25 things you need to knowby CNET Editor
14. Self-publishers don't care if your book is successful. 15. Buy as little as possible from your publishing company.16. If you're serious about your book, hire a book doctor and get it copy
edited.17. Negotiate everything.18. Ask a lot of questions and don't be afraid to complain.19. Self-publishing is a contact sport.20. Getting your book in bookstores sounds good, but that shouldn't be
a real concern.21. Self-published books rarely get reviewed -- for free anyway.22. Design your book cover to look good23. If you're selling online, make the most out of your Amazon page24. Pricing is a serious challenge25. Self-publishing is a fluid business
