Upload
carrie-a-rheingans
View
2.156
Download
3
Tags:
Embed Size (px)
DESCRIPTION
Workshop A-1 at the NASW-MI social work conference in Dearborn, Michigan about social media.
Citation preview
Organizational Policy Development and Strategies for Use of Social Media and Web
2.0 TechnologiesCarrie Rheingans
Social Work StudentJimena Loveluck, MSW
President/CEO
NASW- MI Conference, 8 April 2010
Workshop Description“This workshop covers the basics of new Web 2.0 technologies (blogs, facebook, Twitter, del.icio.us, etc.) and how they may effectively be used by organizations. After a brief overview of the technologies, we will discuss ethical dilemmas with these technologies and their use. The workshop will end with the case study of the HIV/AIDS Resource Center's process of developing internal policies for use by staff, Board members, and volunteers and their interactions with clients.”
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
Outline Objectives What is ‘social media’,
‘web 2.0’? Types, examples of social
media Considerations for social
media use Case study at the
HIV/AIDS Resource Center Small group discussions
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
Objectives Differentiate between
various types of social media
Identify how social media platforms work
Prepare talking points to initiate the creation of social media policy at your organization
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
List two considerations for using social media to interact with clients
Name three ways social media could be used at your organization
What is ‘social media’?
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
Types of Social Media
Social networks Photo sharing
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
Flickr Picasa Shutterfly http://www.flickr.
com/photos/umhaitirelief/
facebook MySpace LinkedIn http://www.facebook.c
om/pages/HIVAIDS-Resource-Center-HARC/305912791121?ref=ts
Types of Social Media
Video Sharing Collaborative Media Google Apps: Docs, groups,
calendar, etc. http://groups.google.com/g
roup/a2-wine-cellar-2008
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
YouTube Vimeo http://www.yout
ube.com/user/um
Types of Social Media
RSS Presentation Sharing
SlideShare.net http://www.slidesh
are.net/umhealthscienceslibraries
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
RSS = really simple syndication
Google Reader Email clients http://www.google.co
m/reader/view/?hl=en#overview-page
Types of Social Media
Location-Based Podcasting iTunes Radio/Music/News sites http://www.npr.org/rss
/podcast/podcast_directory.php
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
FourSquare Google Maps http://bit.ly/d80O
Sw
Types of Social Media
Blog/Blogging Microblogging
Twitter http://twitter.com/HARCa2
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
= web logBlogger/blogspotWordPressLiveJournalhttp://umichsph.wordpress.com/
http://hivaidsresource.org
Types of Social Media
Social Bookmarking News Sharing Digg http://digg.com/ StumbleUpon Reddit
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
Del.icio.us http://delicious.com/cr
heinga/NASW-MI-2010
Types of Social Media
Meetings Wikis Wikipedia Wikispaces Wikia http://lostpedia.wikia.c
om/wiki/Main_Page
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
SchedulingDoodle.com
Conferencing SkypeGoogle video chatsgotomeeting
Considerations for Social Media Use
Who does it? What do they say? How often? With whom do they interact? Are approvals necessary? Logistics – computers, staff time, supervision
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
Case Study at HARC Started with social
network individual profiles (facebook, MySpace) Unsupervised
Internet outreach Supervised
Transition to facebook page, Twitter account
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
Case Study at HARC Interview staff/board for
feedback Audience of current social
media use Issues: staff time,
message approval, staff capacity
Policy: follow confidentiality guidelines, think about HARC when using personal accounts
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
Type of Medium BrandNumber Users
Social Networks facebook 11LinkedIn 4
MySpace 1Photo Sharing facebook 4
Picasa 1Shutterfly 1
flickr 1Personal
webspace1
Video SharingYouTube (account)
3
Personal webspace
1
Blog/Microblog Read blogs 4Twitter 2
Write blogs 1
RSSGoogle reader
1
Google Apps Docs 3Calendar 2
Buzz 1
Social Media Use by HARC Staff and Board
Case Study at HARC – Next Steps Train
staff/board/volunteers right now about various platforms for their personal lives (not mandatory)
Clear communication with all staff/board/volunteers/clients about who is managing HARC’s presence
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
Make strategic social media plan Determine audiences
currently interacting with, who we’d like to interact with
Get audience input about names of accounts for various information
Pick only a few types of media
Set a maximum weekly time limit for social media use
Determine staff/volunteer staffing of profiles, develop sustainability plan
Best Practices Create two policies:
Expectations/boundaries for employees including suggestions for personal use
Operational guidelines when using social media for job
Define boundaries Logo use, etc.
Help employees understand the guidelines
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
Make guidelines visible, easy to access, linked to other policies/contacts
Post guidelines on http://SocialMediaGovernance.com/policies.php so others can improve their guidelines too
Best Practices from Chris Boudreaux’s site:http://SocialMediaGovernance.com
Resources Google Applications –
collaborative platforms http://www.google.com/intl/en/options/
U-M Health Sciences Libraries presentations on SlideShare.net http://www.slideshare.net/umhealthscienceslibraries
Social Media Governance http://socialmediagovernance.com/
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
Mashable – online social media guide http://mashable.com/
CommonCraft – “social media in plain English” videos of how various social media platforms work http://www.youtube.com/user/commoncraft
Nonprofit Enterprises at Work (NEW) Center http://www.new.org/
Local universities, colleges – look for classes
Objectives Review Differentiate between
various types of social media
Identify how social media platforms work
Prepare talking points to initiate the creation of social media policy at your organization
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
List three considerations for using social media to interact with clients
Name three ways social media could be used at your organization
Questions? Comments? Corrections?
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
Group Activity
Stakeholders Who do you serve? Who could possibly be using
social media to serve this population?
Who needs to approve your social media guidelines?
What do your funders say about social media use?
Policy Development Which types of social media
should be included? Which staff should be
included? Should board members,
volunteers, clients be included?
What is specific to your field? What will be your first step
upon return to your organization?
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
Considerations for Social Media Use
Who does it? What do they say? How often? With whom do they interact? Are approvals necessary? Logistics – computers, staff time, supervision
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
Thank you!
Carrie [email protected]
Jimena Loveluck, [email protected]
www.hivaidsresource.orgwww.ssw.umich.edu
Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.