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Help your clients learn how to use social media effectively as a part of their marketing strategy!
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What the F@c% is Social Media?
And [more importantly] why should I care?
700 billion minutes are spent on Facebook each month
Some Basic Definitions
• The Internet• The World Wide Web• Website• URL• Domain name• Interweb• Webernet
The Internet & World Wide Web
• 2 Different things• The Internet– The network
• The World Wide Web– How you access it
Website, Domain Name, & URL
Interweb & Webernet
• These are things that do not exist. Avoid this terminology.
• Yes, seriously.
Social Media: The Web 2.0
• The Web 1.0– Google– Email – HTML– Users are
consumers of content
• Web 2.0: The next generation…– User-generated
content– Crowd-sourcing– Social Media– Mobile
What’s next?
How do you “do” social media?
• The reverse of everything you know about marketing
• Push v. Pull• Broadcast v. One-on-One• Conversions & Conversations• Get comfortable with change• It isn’t an exact science… It’s a new frontier• Is it really free?• Where do you start?
What to do:
• Make a plan• Set SMART goals– Specific, measurable, attainable, realistic,
timely
• Be consistent• Stick to your brand image• Share great content• Be engaging• Be a good listener
What not to do:
• Don’t be pushy• Don’t spam• Don’t try to grow your network too
quickly• Don’t try to sell• Don’t use traditional marketing
techniques• Don’t forget to say “Thank you”
Great Content: What is it?
• Created for your ideal customer• Helpful, informative, and entertaining• Sent out on a consistent basis• Can “go viral” quickly and easily• Linked to your website (ideally a
product, service, or blog)• Includes a call to action
Some social media sites:
And some more:
And a few more
A couple others… but this isn’t all of them…
Where to begin?
The Big 4
Google+
Google+
• Male-dominated• 25-34• Middle Class• Techies• Inactive Majority- Only 17% Usage• Peaked at 13.4 Million Unique Visitors
per month (declining)• 61% of Top 100 brands use Google+
Pages
• Female-dominated• 25-34• $100,000+ Income• Parents (Moms)• 1.36 Million Visitors per Day• Unique visitors increased 2,700%
(May 2011-12)• Apparel retailer traffic up 289%
Still paying attention?
• 465 Million Accounts• 175 Million Tweets per Day• 8% of US Internet Users• Hispanic female, 20-Something, Attended
College• Media outlets are by far the most active
users• 77% of Top 100 Companies use Twitter• 24% check updates every day; 21% never
check
• 845 Million Monthly Active Users• 100 Billion Connections• 1 of 5 Pageviews• 75% of Millennials (18-29) are on Facebook• Largest publisher of all US display ad
impressions• 39% of business owners plan to spend money on
Facebook ads this year• 27% of interaction comes through the newsfeed-
the most important place to reach fans• Advertising shows effects similar to TV
Good Examples
Learn from these Misteaks
Ads and Posts: Not the Same Thing
Other Networks to Know
Recruiting new employees
What do we do again??
• Post “Great” content:– Created for your ideal customer– Helpful, informative, and entertaining– Sent out on a consistent basis– Can “go viral” quickly and easily– Linked to your website (ideally a
product, service, or blog)– Includes a call to action
Brands to Follow
Brands to Follow