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[Adventures of a Small Mighty Button ] [LibX] [ Joelle Thomas and Galadriel Chilton University of Connecticut Libraries

NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

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LibX is an open source browser extension (project site: http://www.libx.org/) that pushes access to a library’s e-resources and services out to users wherever they are on the Internet (e.g. Amazon, Wikipedia, etc.). Once installed in Firefox or Chrome, LibX appears as a button in the upper-right corner of a user's browser window (http://screencast.com/t/BNuItuTGhWd) and its functionality includes: a search box for library resources, links to library services, dynamic links back to targeted library holdings’ information for citations and books found on freely web sites, and a “reload current page with EZ Proxy” option for easy off-campus authentication. In Fall 2012, University of Connecticut (UConn) Libraries unveiled their instance of LibX along with homegrown user guides and instructional materials as well as targeted marketing and promotion efforts such as ad campaigns, short promotional videos, flash drives, and a "How Has LibX Helped You" contest. For the contest, people were invited to submit a 100 word statement about how LibX helped them. The goal is to promote LibX, but also gain insight on how LibX is being used and what features users of LibX found most helpful. This presentation will describe the successes and challenges of UConn's LibX implementation and promotion, as well as an analysis LibX usage as self-reported by users.

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Page 1: NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

[Adventures of a Small

Mighty Button ]

[LibX]

[ Joelle Thomas and Galadriel ChiltonUniversity of Connecticut Libraries ]

galadriel.chilton
Begin presentation w/ video.
Page 2: NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

[Going where users are]

http://www.antarctica.gov.au/

Page 3: NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

[Open URL Resolver Referring Sites =

41% from open web sites]

galadriel.chilton
January 2012 - May 2013
Page 4: NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

[ Arriving at SpringerLink = 66% direct or from open web sites]

Page 5: NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

[ Arriving at JSTOR = 65% direct or from open websites. ]

Page 6: NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

http://www.flickr.com/photos/criminalintent/

[Meeting user expectations

and aspirations]

Page 7: NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

http://www.flickr.com/photos/zoetnet/

[Breaking down the walls of the

website]

"We need to fess up to the fact that our websites may never be destinations in and of themselves for the people we want to serve."-Tom Scheinfeldt

http://s.uconn.edu/dhforum

Page 8: NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

[Little Button, Mighty Possibility]

http://austrailiaztruetaz.deviantart.com/

galadriel.chilton
Button demo = Joelle's Camtasia demo OR live demo if Internet
Page 9: NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

[plotting + scheming]

http://www.flickr.com/photos/kennymatic/

galadriel.chilton
Make it happen @ UConn; Marketing plans.
Page 10: NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

[Promoting the Mighty]

galadriel.chilton
Marketing specifics.
Page 11: NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

[Trials, Tribulations, Success!]

http://www.flickr.com/photos/50079771@N08

galadriel.chilton
Joelle - freestyles about Chrome and Wikipedia breakage > what happens when you realize you have no control whatsoever.Galadriel - talks about the time navigating the approval of the promotional contest and getting the gift cards.
Page 12: NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

[ Hitting the Target (or not) ]

galadriel.chilton
B/c planned marketing didn't happen.Joelle - we don't know! Numbers don't always show target and whether target was hit.No clue how many people are using, in what why, who/how many have installed. Numbers show clicks/searches don't match, blah, blah, blah.
Page 13: NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

"LibX is good!!" "Introduction to LibX"

"Regular writing habits, writing groups, LibX, search alerts."

"UConn LibX."

[40% of attendees named LibX as their favorite workshop content (fall 2012).]

Page 14: NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

[Quotes from Contest]

"LibX has made it easier to access various sources on the UConn Library site and also makes it SO much easier to access articles when I am not on campus!"

"It makes you feel you are always connected to our excellent library resources and staff!"

"It has made it easier because instead clicking through multiple pages I can simply click on the toolbar and ask for help no problem."

http://www.flickr.com/photos/ronmacphotos/

Page 15: NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

http://www.flickr.com/photos/sheeprus/

[ Mighty Doesn't Mean Perfect ]

Page 16: NASIG 2013 -- LibX: The Small but Mighty Button for E-Resource Discovery and Access

http://youtu.be/BdIev12fCPs