MYNEWSDESK – THE NEWS EXCHANGE SITE

How we can help you take advantage of the modern media landscape

NEED TO GET YOUR MESSAGE OUT?

MYNEWSDESK’S COMPANY VIDEO

LET’S GET TO KNOW EACH OTHER

• Founded in 2003 in Stockholm by Kristofer Björkman, Peter Ingman and David Wennergren

• We are the world’s first News Exchange Site

• Bought in 2008 by Norwegian media group NHST

• Offices in Sweden (Stockholm, Gothenberg, Malmo),Oslo, Copenhagen, Helsinki and Singapore

• Turnover 2010: 49 MSEK (4M profit)

MYNEWSDESK IN DIGITS

• 1 MILLION visitors per month

• 1 of Sweden’s largest 100 sites

• OVER 23,000 customers

• OVER 7,000 editorial offices and 10,000 journalists registered

• 3,600 social media newsrooms hosted by Mynewsdesk

• 97% customer satisfaction rate

• 75% customers recommend us to others

WHAT DO WE MEAN WITH A NEWS EXCHANGE SITE?

DON’T BE ALARMED

BUT THE MEDIA LANDSCAPE IS CHANGING

SO WHAT IS DIGITAL AND ONLINE PR?

AND WHY IS SOCIAL MEDIA IMPORTANT FOR YOUR PR?

BECAUSE 65% OF JOURNALISTS USE SOCIAL MEDIA TO FIND STORIES.

BECAUSE 95% OF JOURNALISTS USE SEARCH WHEN LOOKING FOR STORY IDEAS.

MYNEWSDESK CAN HELP YOU NAVIGATE AND REACH OUT! Mynewsdesk is the

easiest and most effective way for you to manage your digital PR and

exchange information with key influencers on the web.

WHAT DO YOU GET OUT OF IT?

WHAT DOES THE JOURNALIST GET OUT OF IT?

THIS IS A SOCIAL MEDIA NEWSROOM – A SNAPSHOT OF YOUR BRAND

The accessible, sharable,optimized overview of all of your

company content – in one place.

“It’s about opening up yourself, your company, and letting people in, whether it’s journalists, your loyal customer or your hardest competitor. It’s about listening to your audience and engaging in conversations. It’s about interacting with them, on their terms.”

Kristofer Björkman, Mynewsdesk Founder and CVO

WHY USE A SOCIAL MEDIA NEWSROOM?

BRING YOUR NEWS TO LIFE!

http://www.youtube.com/watch?v=zBIitccr7bw&feature=related

SELF PROMOTE YOUR EXPERTS!

LIGHTS, CAMERA, ACTION!

SAY CHEESE!

FACEBOOK FOR YOUR COMPANY?

SPREAD YOUR SOCIAL MEDIA CONTENT WITH ONE CLICK – AUTOMATIC TIME SAVER

PUT RELATIONS BACK INTO PR!

HAVE IT YOUR WAY! CUSTOMIZE ON YOUR TERMS

ANALYTICS – HOW YOU KNOW IT’S ALL WORKING

?

ANALYTICS – HOW YOU KNOW IT’S ALL WORKING

Measure your ROI: Get daily, weekly or monthly

reports.

DIRECT TARGETED CHANNEL PUBLICITY

• Ensured editorial quality • Direct communication to readers with unedited material • Increased distribution reach • Maximized visibility on Google • Customize channel package for every unique release

OUR SUBSCRIPTIONS – THE CHOICE IS YOURS

• Premium – Synchronize all your communications• Plus - Socialize your communication• Pro – Take control• Basic – Get the PR essentials

DON’T TAKE OUR WORD FOR IT.

Mynewsdesk is an effective, cost-efficient PR tool well suited to today's increasingly complex media landscape.

Sven Törnkvist, Industry Head Google Sweden

””

Mynewsdesk is an accessible tool that on a daily basis helps me maintain oversight and control of PR materials in our targeted markets. In addition to my own press contacts, there are journalists who subscribe to and monitor information within their field of interest, which leads to a high number of hits.

Ellinor Lejman, Marcom and Public Relations Voddler

””

STILL DON’T TAKE OUR WORD FOR IT

“As a cultural blogger, we frequently get tips through MyNewsdesk – plus we gain free access to photos we can use.”

Rosemari Södergren, kulturbloggen.com, Sweden

“MyNewsdesk gathers relevant information and companies into a single place. I also like the email digests, which makes it easy to get an overview of the industry I cover.”

Magnus Eidem, DN Nye Medier, Norway

“In the past, I spent hours sifting through press releases to feed my journalists with interesting story ideas. Now, I get this same level of inspiration in just a few emails – a huge time-saver!”

Lars Bennetzen, Allt om DATA, Denmark

TACK!

THANKS!