95 Theses

VERTSOL

(29 to 35)

29 Elvis said it best: "We can't go on together with suspicious minds.”

Market can’t come together or join with the companies who are suspicious minded

If companies want to have customers, they must first adapt to new changes or what the customers suggest them to do

If companies does not listen to their customers, they will not be successful.

30. Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed.

Being loyal to the brand especially for the companies who served us for many long years will come to an end

If companies will not listen to their customers, they will lose them

Many companies goes bankrupt because they never listen to their customers

31 Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsizing initiatives" taught us to ask the question: "Loyalty? What's that?"

online retail store can change people or worker without others knowing

There would be no loyal customers if companies will not change to what the customer wants

32 Smart markets will find suppliers who speak their own language.

This is an alliance strategy

We want that companies would also hear what we wants to say

At the same time, companies also wants that their suppliers is also as good as them

33 Learning to speak with a human voice is not a parlor trick. It can't be "picked up" at some tony conference.

Speaking in a human voice is hard to do; it is not a trick

Companies must know how to take an advantage of the opinions that customers are sharing

For some companies, it is difficult to get the ideas of customers

34 To speak with a human voice, companies must share the concerns of their communities. 

This is the continuation of 33

Companies should listen and do any action to what the customers suggest.

To capture the attention of people, they must know to used their suggestions

35  But first, they must belong to a community.

Companies must first interact with customers

After that, they need to apply what others wants them to apply

Then they will have that human voice