MEDIA WEB ENGAGEMENT

BySourabh Paul

Objectives

Client’s Eligibility

Company Presentation• Existing resource: , • Master Resource for embed code

• Hyperlinks in texts & images

• Format of title: “Product Category Index Name” by “Company Name”, City

• Presentations in Authorstream

• Referrals in PPT

Company Video• Existing Resource:

• Creation of PPTV

• Format of tags and transcript

• Referrals in PPTV

Company Brochure• Existing resources:

• Creation of pdf files.

• Hyperlinks within a brochure: Referrals

Upcoming changes in PPT Re-uploading the Presentations: Why? Image hyperlink PPT uploaded before 1st April, 2012

Title format in Presentations "Category Index Name by Company Name, City”. Representing all the product-categories in just one word.

Transcript Correction of mistakes in transcripts pasted on catalogs. Errors based on special characters will be removed

Embed of Youtube Video A feature of slideshare.net It may increase the embedded views for the videos Sample:

http://www.slideshare.net/IndiaMARTSuppliers/vsr-equipment-by-flextool-equipment-co-mumbai

Authorstream• Re-started uploading in Jul’12• Uploaded 238 files

New Resources Creativecow.net Uploaded 200 videos Average Views: 15 per file every week Average Referrals: 4 per 100 file every week. http://my.creativecow.net/Sourabh-Paul/videos

Slideserve.com Uploaded 200 PPTs http://www.slideserve.com/users/indiamartsuppliers

Flickr.com http://www.flickr.com/photos/84120788@N05/

Issuu.com http://issuu.com/indiamart_suppliers

New embed-code in Slideshare

• Auto-generated embed-code changed• Blank space started appearing • Required modifications done • A sample: http://www.shivamfilter.com/corporate-presentation.html

Other changes

• Meta tags in media pages

• Media links at footer

• Facebook like, tweet button http://www.technodyners.com/corporate-video.html

Media Web Engagement Report