Music video theories & theorists

Music Video Theories & Theorists

Music Video Theories & Theorists

Narrative and Performance Steve Archer

Often, music videos will cut between a narrative and a performance of the song by the band. Additionally, a carefully choreographed dance might be a part of the artists performance or an extra aspect of the video designed to aid visualisation and the repeatability factor. Sometimes, the artist (especially the singer) will be a part of the story, acting as narrator and participant at the same time. But it is the lip-synch close-up and the miming of playing instruments that remains at the heart of music videos, as if to assure us that the band really can kick it.

http://www.westcoast.dk/wp-content/uploads/2013/10/archer.jpgImage result for intoxicated i love you music videohttps://pbs.twimg.com/media/BkgQy_dIQAAmUAO.jpgIn SayWeCanFlys Intoxicated I Love you music video a lot of the shots are of him playing the guitar but he also plays the love interest in the story

Narrative and Performance Simon Frith

The mise-en-scene may be used to guarantee authenticity as in the stage performance/use of a rehearsal room by a band whose musical virtuosity is their main selling point.

Asking Alexandra dis this in their recent music video I Wont Give In when they got Denis Shaforostov to be their new vocalist to sell to the audience that even though they lost Former vocalist Danny Worsnop, they just gained another member of the AA Family

Narrative and Performance John Stewart

John Stewart proposes, music videos may be used to emphasise an aspiring lifestyle for the audience

https://pmchollywoodlife.files.wordpress.com/2015/02/chris-brown-tyga-ayo-music-video-ftr1.jpg?w=600&h=350&crop=1In Chris Browns Ayo, he sings about the extravagant lifestyle he has which isnt typical for just anybody. And in this video, he boasts of the cars, the women, and money he has

Narrative and Performance Andrew Goodwin

Narrative in songs is rarely complete, more often fragmentary, as in poetry. The same is true of music promos, which more often suggest storylines or offer complex fragments of them in non-linear order. In doing this the music video leaves the viewer with the desire to see it again if only to catch the bits missed on first viewing. This an indirect method that music producers use to increase their fandom.

The Songs in Fall Out Boys Save Rock And Roll album all have a link in the narrative, so you if you want to fully understand it, youd have to watch all the videos from the album and even then they are also difficult to comprehend

Andrew Goodwin - Voyeurism

He developed this idea comes from Freud, and is common in Media Studies, particularly in explaining the gendered pleasures of cinema.

It refers to the idea of looking in order to gain sexual pleasure.

It has been argued that the male viewers gaze the male gaze at the screen is geared to notions of voyeurism in that it is a powerful controlling gaze at the objectified female on display.

Women are very sexualised especially in the hip hop, pop and RNB genre.

Music Video Typology - Simon Firth

Performance: to convey a sense of in-concert experience, authenticity

Narrative: linear stories- love stories are the most popular

Conceptual: metaphors to create a mood, offer multiple meanings

Love Story by Taylor Swift

Need to Know By Her Bright Skies

Miley Cyruss Wrecking Ball

Richard Dyer - Star Image

"a star is an image constructed from a range of materials" (Dyer 1979).

Music videos work in favour of the Stars Image and reinforcing the stars existing image and in taking the image on further, perhaps in new directions. Thus even more than Hollywood films may be seen as vehicles for their stars, music videos will act as a showcase for their talents and a significant part in the construction and maintenance of their image.

Miley Cyrus has done well to up hold her good girl gone bad status. This is is illustrated in her We Cant Stop music video.

John Stewart Intertextuality

Stewart says that music video "incorporating, raiding and reconstructing" is essentially the essence of intertextuality, they use something that the audience may be familiar to generate both potentially nostalgic associations and new meanings. It is perhaps more explicitly evident in the music video than in any other media form, with the possible exception of advertising

Pinks Please Dont Leave Me is associated with the Movie Misery.

Without Me by Eminem demonstrates intertextuality by using the character Robbin from the movie Batman

Click to edit Master title style

Click to edit Master text styles

Second level

Third level

Fourth level

Fifth level

11/17/2015


Click to edit Master subtitle style

11/17/2015



Second level

Third level

Fourth level

Fifth level

11/17/2015



11/17/2015



Second level

Third level

Fourth level

Fifth level


Second level

Third level

Fourth level

Fifth level

11/17/2015




Second level

Third level

Fourth level

Fifth level



Second level

Third level

Fourth level

Fifth level

11/17/2015


11/17/2015

11/17/2015



Second level

Third level

Fourth level

Fifth level


11/17/2015


Click icon to add picture


11/17/2015



11/17/2015




11/17/2015



11/17/2015




11/17/2015




11/17/2015



Second level

Third level

Fourth level

Fifth level

11/17/2015



Second level

Third level

Fourth level

Fifth level

11/17/2015

Education

Music video theories & theorists