Music Video Conventions - How does Genre change the way a video
is?
Music Video Conventions - How
does Genre change the way a video is?
BY STEPHANIE WILLMOTT MEDIA STUDIES
http://tse1.mm.bing.net/th?&id=OIP.M7c0bfb4c36510d7267f56bb693a7fe7eo0&w=300&h=187&c=0&pid=1.9&rs=0&p=0r&bThe
Impact of Genre on Music Videos
The genre or topic of a music video determines what the video is
all about.
Producers consider very carefully the theme or subject of music
videos that best suits an artist or musician.
Analysing genre examines whether people's expectations differ
regarding how music lyrics affect individual behaviour as a
function of music genre and the influence it has on audiences.
THE GENRE OF RnB
RnB/ Rap lyrics are chanted and accompanied by rhythmic
music.
The lyrics of rap songs are usually easy to comprehend. Rap
lyrics, which sometimes contain objectionable language, often
expound on the problems of urban life.
Sometimes including themes of sex, drug use, misogyny, or
violence.
http://tse1.mm.bing.net/th?&id=OIP.M585b71fc749bd7d708986c61fa680b13H0&w=300&h=300&c=0&pid=1.9&rs=0&p=0RnB
Music and Media Influences
RnB and Rap lyrics often express themes of alienation and
powerlessness among youth.
Rap music has been the focus of negative media attention.
The media have suggested that rap lyrics promote Satanism,
bigotry, sexism, violence, suicide, reckless behaviour, drug use,
deviant sexual activity, rape, and murder.
Moreover, if a rap star (e.g., Snoop Dog) exhibits antisocial
behaviour, the media are more likely to link such an incident to
rap music.
RnB Music
Rap is associated with antisocial behaviour, the public may form
an expectation that heavy metal and rap lyrics are more likely than
lyrics from other genres to cause listeners to engage in antisocial
behaviours.
RnB music has negative stereotypical expectations with
audiences.
http://tse1.mm.bing.net/th?&id=OIP.M28d8c7a35c5b822a90a836d1e9af97b9o0&w=300&h=300&c=0&pid=1.9&rs=0&p=0http://tse1.mm.bing.net/th?&id=OIP.M678f80f6819707a5ae93a230e236f85fo0&w=264&h=198&c=0&pid=1.9&rs=0&p=0Click
to edit Master title style
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Click to edit Master title style
Click to edit Master subtitle style
Click to edit Master title style
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Click to edit Master title style
Click to edit Master text styles
Click to edit Master title style
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Click to edit Master title style
Click to edit Master text styles
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Click to edit Master text styles
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Click to edit Master title style
Click to edit Master title style
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Click to edit Master text styles
Click to edit Master title style
Click to edit Master text styles
Click to edit Master title style
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Click to edit Master title style
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
