Music Magazine Analysis

Approx. age range of audience

Average age of 24

Gender of audience

Mainly Male

Genre(s) of music they like

Clubbing music which includes: pop, trance, house, dance, chill-step, drum

and bass

Examples of favourite bands/artists

Sub Focus, David Guetta, Calving Harris, Steve Roki, Deadmau5, Tiesto, Swe

Types of clothes they wear (include examples)

Top trending such as tight chinos, t-shirts, sneakers

Types of jobs the audience might have

ABC sector – as the magazine is rather cheap as it only costs £3.95. On the other hand, the audience has to have

money to spend on clubs

Hobbies / interests

Dance, clubs, socialising with friends, spending time out, spending money, club

music

Audience Analysis-Mixmag

Product Analysis-Mixmag

Market Segmentation

Price UK £3.95 or £4.20 (depending on the issue) Overseas £3.95 or £4.20

Advertisers (mag)

Reader Interaction

Promotions & Competitions

Content

Demographic

Geographic


17-30

Gender of audience

Mainly male


Alternative rock, punk


The Cure, Twin Atlantic, The Jam, Curtis Harding, Green Day, Yak, Sundara Karma,

Years & Years, Purity Ring, Action Bronson, Krill, Lxury, Spoon, Cat’s Eyes


Leather Jacket, tight jeans, converse shoes, typically darker colours, casual

blazer


Jobs within the ABC1 secotr as the statistics show (73%)

Hobbies / interests

Likes to stay involved with interactions such as festivals or concerts

Audience Analysis-NME

Product Analysis-NME

Market Segmentation

Price UK = £2.50 US= $8.50 ES=€3.90 CN=$6.99

Advertisers (mag) Austin Hotel, Morrisey concert tickets, NME awards (self promotion), Mann Friday, Fopp (films), Twin Atlantic Concert Tickets, Fall Out Boys, Dead Crow (Beer),

Cash Concert, Sean Rowe, Young Kato, Young Fathers, Philips

Reader Interaction Crosswords

Promotions & Competitions

Subscription from just £18.24. The readers saves up to 46%

Content

Articles, reviews, advertisments, about new albums and artists, events information; concerts, festivals, gigs, top album list

Demographic

Mainly male, aged 17-30, working full time or full time studying, music fans who like to be involved with interactions such as festivals or concerts

Geographic

UK Wide ( based on gigs )

Language use Effect the language has

Use of quotesIn many articles we can see multiple uses of quotes from the celebrities a given article is about. For example

“Something that I really noticed, once I had distance from the band is that there was really no clear successors or

predecessors”. By the use of a quote, it gives an impression that the celebrity ‘speaks’ to the consumer by

the use of the magazine, which draws the consumers attention.

Persuasive tone

Throughout the magazine, there are signs of the editor using persuasive language to emphasise the objects which are visible in the article. For example, in one of the

articles we can see a phrase “Americas best rock band” or “Americas best punk band, EVER”. By the use of this

language, the magazine makes the subject of the article seem exclusive which creates a positive image in the

readers head.

Rhetorical question

“Are you sure?” and “Is everyone ready to go for it” are good examples of rhetorical questions used in one of the NME’s articles. By the use of a rhetorical question they get the reader thinking about the topic, working out the answer to the question which as a result makes the article interactive. Moreover, rhetorical questions are used to emphasise the topic in order for the consumer to focus on

the information mentioned in the article.

Power of three

In the article which I have looked at we can see a really good example of using this technique to highlight a particular word. “There can be power, there can be

dominance, there can be control” is where the power of three has been used. By this, the phrase “There can be” is

repeated over and over again which makes the overall sentence be encoded in the readers head. By the use of this technique the information is remembered quicker, by which the audience can easily associate these words with

the given article.

NME


30-40

Gender of audience

Aimed mostly at male


Alternative/modern/classic music


Rihanna, Adele, Radiohead, Lady Gaga, Cheryl Cole, Coldplay, Michael Jackson,

Beatles, Jay-Z


Modern stylisationsFollowing new trends

Role modelling celebrity styles


72% are ABC1 and have a high disposable income

Hobbies / interests

Alternative music, following trends / top lists

Audience Analysis-Q

Product Analysis-Q

Market Segmentation

Price Promotional offer = £2.99 2 for £5 – This way the magazines are sold together at one price, as they are put in a pack with The barcode on the packaging. NOT TO BE SOLD SEPERATELY

Advertisers (mag) The new BMW i8, Asus Transformer book, Strongbow, Festival No6, Vodka, Albums, upcoming concerts

Reader Interaction NO READER INTERACTION

Promotions & Competitions Two magazines sold together ( Q & Empire)

Content

Reviews, festivals, articles, advertisements, events (concerts/tours), recommended retailers

Demographic

People that have an avid interest in music, young affluent and heavy consumers in music, 30-40 years old, interested in alternative music

Geographic

UK Wide ( based on Gigs)


Emotive language

Throughout this article we can see a variety of ‘wow’ words which when reading, signify to us the importance of the information which they describe. On the other hand, in this case I have come against many negative examples of the emotive

language use. For example, in the article we can see words such as “death”, “satanic”, “devils”, “fear of his life” and “danger he faced”. A positive wow word which has been used in this article which to me was very effective was “erupted”. By the use of these emotive phrases the reader can easily imagine the atmosphere, and the feelings the

subjects of the article has had during the past events.

Formal language

Due to the fact that Q magazine is targeted at 30-40 years old audience, by the use of formal language they meet the requirements of the audience. This means that the audience when reading this magazine, feel as if they are reading something which

suits them, is mature enough and is value-for-money. This makes them feel valued by the magazine as the language that they use, is tailored to the audience. In

comparison, if the magazine was written using informal language, it could have been pretty hard for the audience to understand what the article is trying to convey across

to them.

Similes

“The satanic verses, as blasphemous to Islam” is a example of a simile used in one of the articles in Q magazine. The use of a simile, is to use a second object in order to

express the first object which as a result could be considered as a form of comparison. In my opinion the writer of this article has done this by purpose, as the use of a simile easily creates a image inside of the readers head as to the effect the

object/event had, allowing him to add flavour to the text.

Informative language

While reading the article I have come across many information about past events, exact dates or even life events of particular people. By this, the article conveys both the history and the past of the subject of the article. The use of informative language in the article which I have read has been used intentionally as by this it allows the

reader to get familiar with the ‘celeb’ and fully understand their history, which links to the story which is mentioned in the article. This benefits the readers which are not

familiar with the subject of the article as they can gain sufficient information in order to understand this article.

Q


37

Gender of audience

Male


Contemporary & classic music ; including rock, folk, soul, country, reggae,

electronic


David Bowie, Bob Dylan, New Order, George The Poet, The Who, Miles Davis


Leather jacket, tight jeans, converse shoes


Jobs within ABC sector as this will provide them financially to purchase the

magazine

Hobbies / interests

Music interest in contemporary and classical music, likes to attend events such as concerts/festivals, likes to be informed and educated within the music

market

Audience Analysis-MOJO

Price UK £4.80 US $9.99 CAN $13.50 = Multinational

Advertisers (mag) Technics (music), Cargo Records (music), HMV, “Jimi” movie advert, Amazon, self promotion (subscription), Tour adverts (Seasick Steve, The Black Keys, Nickelback), Magzene (magazine app), Yamaha (bikes), Motorcyclenews

Reader Interaction Crossword

Promotions & Competitions MCN ( win a Yamaha MT-09 tracer), Free CD

Content

Articles, reviews, advertisements, music artists, events (concert/tours/festivals), recommended retailers

Demographic

Male (approx. Age=37), average income, time rich, obsessed with music

Geographic

UK wide (Gigs across the country)

Product Analysis-MOJO

Market Segmentation


Persuasive tone of text

Throughout whole of the article we can see that a persuasive tone of text has been used. By this technique, the subject which the article is about is rather

emphasised which makes the reader have a positive opinion. We can see the use of persuasive tone when the magazine speaks about the David Bowie songs,

saying “The 100 Greatest Bowie Songs”. This technique is widely used throughout magazines as by this they perceive a positive point of view.

Informal language

In comparison to the rest of the magazines which I have looked at, this particular example uses informal language. The use of informal language makes the

magazine more “down to earth” which as a result, makes the magazine better to understand by typical readers. Additionally, the use of informal language results in common phrases to be used. As a result of this, when the consumer reads the magazine, it makes it seem as if he is having a friendly conversation with the

magazine, making the magazine more consumer appealing.

Conjunctive verbs

In the article which I have chosen we can see a wide variety of conjunctive verbs being used. For example, a good example of conjunctive verbs are “furthermore”, “however” or even “on the other hand”. By the use of conjunctive verbs in the article, the writer allows the text to flow as by this the sentences are joined well together. This benefits the reader, as the text does not get tiring as much which

makes the article more enjoyable for the audience to read.

Repetition

“Become” is where the repetition has been used in the article. By this word being repeated over and over again in the article, it gets stuck in the readers head. By this technique the words has been underlined in the article. As a result of this

word being used in this article about David Bowie it underlines it’s image of being a celebrity. This is not such a visible technique, however by it being used in a very

clever way it appears only to us when reading.

MOJO

Education

Music Magazine Analysis