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Aims of lesson:Recap key audience terms and theories Plan for essay questionPlan for timed essay
What do the follow terms mean?How can they be used when discussing audiences?What examples can be used?
Active audiencePassive audienceSubversiveAudience as producersSocial networking sites / user generated content sites
Media Studies 2.0 - David Gauntlett (media theorist)
Craftsman - Richard Sennett (sociologist)
These theories suggest that audiences have become more active. What points can be made to evaluate this idea?
Discuss the advantages and disadvantages for audiences in the digital and online age.
Plan essay paragraph by paragraph. - Relate answer to question- Use PEA- Use key terminology
Discuss the advantages and disadvantages for audiences in the digital and online age.
Use the terms below to structure an essay.
productiondistribution
consumption
Media Studies 2.0
social networking sitesdigital radio
file sharingmusic downloading
convergence technology
advertising
the big 4
conclusion
iTunes limewire Richard Sennettwebcasts
Shawn Fanning
We 7
CubaseAcid Music Studio 7