MUSIC INDUSTRYCase Study – Independent Label Recording Artist

The name of the artist(s) you have chosen and the genre of music they produce

I have chosen to research about Jay Park (real name Jay Park Jaebeom). The genre of music he produces is hip hop, R&B, Soul, Pop, Rap, Dance and Kpop.

The record label they are signed to if they are signed to one, If not how do they manage their careers?Jay Park is signed to more than one record label, they are called JYP Entertainment, Sidus HQ, AOMG.

Who distributes their music?• Universal Music Korea is who distributes Jay Parks music.

Has the artist released an album in physical format? If so is it commercially available?

Yes, Jay Park has many albums which have been released, all physically, they are all commercially available too as they can be bought from places such as amazon, ebay etc.

To what extent does the artist(s) use social media and/or viral as part of their marketing? Give specific examples.

Jay Park does a lot of promoting from his social networking accounts such as twitter, Facebook and Instagram.

Where is their music available online? (to both download and stream

Like most artists now a days his music is available online, both to download or to stream. You can buy his albums/songs from iTunes, download it from Spotify, Deezer or Rdio and even download from websites such as YouTube.