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Composition
• Look at the painting you group has been given
– Can you identify the main focus/subject of the image?
– What clues help you to identify them?– Are there any shapes hidden in the composition?
05/03/2023 Term 1, Lesson 2 1
Connect
05/03/2023 Term 1, Lesson 2 2
05/03/2023 Term 1, Lesson 2 3
Composition
• Composition is all about HOW a shot is laid out – it is a TECHNICAL CODE
• The photographer or cinematographer will spend time carefully positioning the subject and the shot to encode messages
• There are some basic elements of composition you need to know for analysis of a text
05/03/2023 Term 1, Lesson 2 4
Develop
CW MEDIA Language 03/05/2023
05/03/2023 Term 1, Lesson 2 5
Learning Objective:To know what is meant by the terms Media
Language
Learning Outcome Level
All: Will understand the key term – Media Language 1
Most: Will be able to use the terms correctly to describe media texts 2
Some: Will be able to identify links between Denotation & Connotation 3
Key Concepts in Media
05/03/2023 Term 1, Lesson 2 6
Media Language
I nstitution
G enre
R epresentation
A udience
I deologies
N arrative
E conomical, social, politics context
Rule of Thirds• Mentally divide your viewfinder into thirds horizontally and vertically.• Lines of interest should occur at 1/3 or 2/3 of the way up (or across) the
frame, rather than at the center. • In shots of people, the main line of interest is the imaginary line going
through the subject's eyes. So try to place the eyes about 1/3 from the top of the screen.
Framing• Look for natural "frames" within your scene.• Also, beware of horizontal and vertical lines in the frame (edges of
buildings, counter tops, picture frames, and so forth). Make sure the horizontal lines are level and the vertical lines are straight up and down.
Balance• There are two main forms of balance:• Symmetrical balance creates a formal appearance. • Asymmetrical balance creates a feeling of movement and suggests a
creative and dynamic mood. • Use the form of balance that is most appropriate for your subject.
Depth of Field
• Depth of Field is the amount of a photographwhich is in acceptably sharp focus from theforeground to the background
04/09/2014 Term 1, Lesson 1 10
Everything in focus
Main subject in focus – background
blurred but recognisable
Main subject in focus – background totally
blurred
Deep Focus Shallow Focus Very Shallow Focus
05/03/2023 Term 1, Lesson 2 11
For an answer…
• The advert for …… uses a ______________ camera shot and a _________ angle
The Focus is _________________The Layout uses the rule of thirds by______________
• These technical codes can connote_________ and ________ which is positive for the brand image because__________________
04/09/2014 Term 1, Lesson 1 12