Learning Objective

Date: 13th Jan 14 Unit: Online Media

By the end of the lesson....

• we will understand how section B will be marked

• we will explore the history of the internet

Key Terminology for your glossary- Sir Tim Berners-Lee(b.1955)- ARPAnet- CERN- Broadband- Dial-up- Hypertext (HTML)

Agree? What impact do you think the Internet will have on audiences and institutions

‘[…] what happens offline stays online. This is a fundamental shift in society.’ (Qualman, E., 2013).

Privacy is dead….‘The explosion of mobile and social technologies means that we have to live as if our mother, boss, coach and enemies are watching us…because they are.’ [So are the audience!] (Qualman, E., 2013).

(Qualman Erik, What happens in Vegas stays on YouTube, 2013)

Three aspects + SPG1) Explanation / analysis / argument (20). Answer question. Apply

media theory to argument and engaging in debates. Knowledge of industry and texts

2) Use of examples (20). Of theories, texts and industry to reinforce argument. History and future discussion.

3) Use of terminology (10). Theoretical terms. Informed by contemporary media theory.

SPG – complex ideas expressed well. Fluent style. Well structured essay.

AO1: Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

Date: 13th Jan 14 Unit: Online Media

Level 2

All

Most

Grade 3

Some

Level 4

Limited ability to adapt to the specific requirements of the chosen question. A partially coherent, basic argument is presented.Some examples of theories, industry knowledge and/or texts and debates, with some basic evidence of an attempt to connect these elements. Inclusion of history and/or the future is limited.Some of the material presented is informed by contemporary media theory, articulated through a basic use of theoretical terms.

The answer offers a sensible, mostly clear balance of media theories and knowledge of industries and texts, with a proficient attempt at personally engaging with issues and debates. Question answered well.

Examples of theories, texts and industry knowledge are connected together in places, and a clear argument is proficiently developed in response to the question. History and the future are discussed with relevance.

Material presented is mostly informed by contemporary media theory, articulated through use of appropriate theoretical terms.

Chosen question answered in excellent fashion and make connections in order to present a coherent argument. The answer offers a clear, fluent balance of media theories and knowledge of industries and texts and informed personal engagement with issues and debates.

Examples of theories, texts and industry knowledge are clearly connected together in the answer. History and the future are integrated into the discussion with conviction.

Throughout the answer, material presented is informed by contemporary media theory and the command of the appropriate conceptual and theoretical language is excellent.

Learning Outcomes

Homework this weekChoose one day at the weekend.

Try to spend the day without any internet at all.

Note your thoughts:• Difficulties• Ease?

Answer this question in your diary:To what extent does modern society depend on the Internet?

(500 words approx – doesn’t have to be an essay)

Research the history of the Internet (30mins) - TIMELINE

Start here….1969 – ARPAnet…development of powerful computers – ‘Grandfather of the Internet’

…and…

1980 – CERN – Berners-Lee – proposed using hypertext to allow sharing of information amongst researchers. A form of Intranet.