UCT Upstarts – Re-educating Education

Founded in 2006 by Mpodumo Doudaba

Retailer of new and used textbooks

Buys textbooks from students

Based in Western Cape and online

Currently 5 physical stores

Company Overview

Our Current Education System

The pupil is thereby ‘schooled’ to confuse teaching with learning, grade advancement with education, a diploma with competence, and fluency with the ability to say something new”Ivan Illich – “Deschooling Society”

Re-educating Education

Our Current Education System

“Education thus becomes an act of depositing, in which the student are the depositories and the teacher is the depositor”Paulo Freire – Pedagogy of the oppressed

Re-educating Education

Relevant Education

“Indeed, the most crucial aspect of pre-colonial African education was its relevance to Africans, in sharp contrast with what was later introduced”

“It was an education system that grew out of the African environment or one that was designed to promote the most rational use of material and social resources”Walter Rodney – How Europe Underdeveloped Africa

Re-educating Education

Thank You

Mpodumo DoubadaHead Pimp

Cell: 072 682 6064Tell: 021 447 3866

Email: md@pimpmybook.co.za

Pimp My Book (PTY) LTDwww.pimpmybook.co.za