MPEG and the Governance of MaterialsSean Cubitt

Media Archaeology and Technological Debris, Goldsmiths, 21 June 2013

uncompressed series of frames

same series showing selected changing areas to be transmitted between keyframes

keyframe keyframeblocks / macroblocks/GoBs

UD shall include the following elementary components.

• Attribute:specifyintrinsicinformationof theuser,e.g.,firstandlastname,gender,andage.• Profile:specifygeneralinformationof theuser,e.g.,photo, height, weight, address, phone number, e-mail ad-dress, and fax number.• Status:specifyuser’scurrentstatus,e.g.,emotion,blood pressure, heart rate. • Activity:specifyactivitiesthattheuserisparticipatinginonlineoroffline.• Interest:specifyinterestsof theuserwithinasocialcommunity.• History:specifyUser’sHistory,e.g.,recordsof useractivities in communities or schools.• ContentUsage:specifycontentthattheuserhascon-sumed or prefered by interacting with the application. • Certificate:specifycertificatesof theuser.• Communication:specifycommunicationmodalityof the user. • Device:specifydevicesof theuser.• Preference:specifypreferencesof theuser.• SocialNetworkActivity:specifyuser’ssocialactivitiesonlineorofflinenetworks.• UserAsset:specifysocialassetsof theuser,e.g.,cred-its, assets, and authority.• Actions:specificcurrentactionsperformedbytheuser . • Emotion:specifyuser’semotion.

INTERNATIONAL ORGANISATION FOR STANDARDISATIONORGANISATION INTERNATIONALE DE NORMALISATIONISO/IEC JTC1/SC29/WG11CODING OF MOVING PICTURES AND AUDIO

ISO/IEC JTC1/SC29/WG11/ N13425January 2013, Geneva, CH

Title: Draft Requirements on MPEG User Description

2.3 Response to User’s Emotion

Weneedtorecognizeauser’semotiontohelpthe user to get what he needs or wants. The deviceanalyzestheuser’scurrentemotionwith UD and recommends a preferable con-tent like music, sports, karaoke, or movie. 1. Sayingtosmartphone“I’msobored.Can you help me?”2. The smartphone analyzes the voice mes-sageforidentifyingtheuser’semotionandin-tention. Based on that information, the smart-phone attaches this information to the existing UD and sends it to the server.3. The server analyzes the UD and matches it with its database, while recommending JAZZ to the user.4. Theuserissatisfiedwiththerecommen-dation.

INTERNATIONAL ORGANISATION FOR STANDARDISATIONORGANISATION INTERNATIONALE DE NORMALISATIONISO/IEC JTC1/SC29/WG11CODING OF MOVING PICTURES AND AUDIO

ISO/IEC JTC1/SC29/WG11 N13223October 2012, Shanghai, CN

Draft Use Cases for MPEG User Description (Ver. 4.0)

Professor Dr.-Ing. Jörg Eberspächer, Chairman of the Board of Trustees, Technical University Munich

Dr.-Ing. Werner Mohr, subst. Chair of the Board of Trustees, Head of Research Alliances, Nokia Siemens Networks GmbH und Co. KG

Dr. Andreas Bereczky, Zweites Deutsches Fernsehen

Dr. Rainer Fechner, Member of the board, Alcatel-Lucent Deutschland AG

Ministerialdirigent Dr. Andreas Goerdeler, Federal Ministery of Economics and Technology

Professor Dr.-Ing. Josef Hausner, Divison Vice President, Intel Mo-bile Communcations GmbH

Marco Junk, BITKOM, Federal Association for Information Tech-nology, Telecommunications and New Media

Professor Franz Kraus, CEO, ARRI AG

Regierungsdirektor Dr. Ulf Lange, Federal Ministry of Education and Research

Senatsrat Bernd Lietzau, Public Administration of Economics, Technology and Research, Berlin

Wolfgang Lohmann, CEO, ITCCON GmbH

Dr. Michael Meyer, Head Clinical Products, Siemens AG, Health-care Sector

Professor Dr.-Ing. Klaus Petermann, Technical University Berlin

Professor Dr. Bernhard Preim, Otto-von-Guericke University Magdeburg

Professor Dr. Ralf Reulke, Humboldt-Universität Berlin

Ministerialrat Dr. Hans Schroeder, Ministry for Science and Culture of Lower Saxony

Dr. Detlef Teichner, Member of Board, Loewe AG

Dr. Fiona Williams, Research Director, Ericsson GmbH, Eurolab R & D

Dr. Christian Winkler, Global Technology Field Leader, SIEMENS AG Corporate Technology

Members of the Board of Trustees,FraunhoferHeinrichHertzInstitute

http://www.hhi.fraunhofer.de/hhi-the-institute/profile/board-of-trustees.htm

l

AppleInc. DAEWOO Cisco Systems Canada Co.CiscoTechnology,Inc. Dolby Laboratories Licensing CorporationElectronicsandTelecommunicationsResearchInstitute France Télécom, société anonyme Fraunhofer-Gesellschaft zur Förderung der angewand ten Forschung e.V. Fujitsu LimitedHewlett-PackardCompanyHitachi,Ltd. JVC Kenwood CorporationKoninklijkePhilipsElectronicsN.V.LGElectronicsInc. Microsoft Corporation Mitsubishi Electric Corporation

NTTdocomoNipponTelegraphandTelephoneCorporation Panasonic CorporationPolycom,Inc.RobertBoschGmbH Samsung Electronics Co., Ltd. Sedna Patent Services, LLC Sharp Corporation Siemens AG Sony Corporation Telefonaktiebolaget LM Ericsson The Trustees of Columbia University in the City of NewYork Toshiba CorporationVidyo,Inc. ZTE Corporation

MPEG-LA Patent holders

The main objectives of Green MPEG are:

· Efficient multimedia processing and transport: The standard will enable building interoperable solutions for energy-efficient con-sumption of media in this context. · Enable efficient media encoding based on the energy resources of the encoder or the feedback from the receiver.· Enable efficient media decoding and presentation.

ISO/IEC JTC1/SC29/WG11 N13468 April 2013

Top-rated TV shows, UK, 2011

CottamPowerStation,NottinghamshirePhoto:IanHaywww.aboveallimages.co.uk