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Master of Professional Communication (MPC)
Information Night November 25, 2014
#MPCInfoNight
Welcoming Remarks Program Overview MPC Program Internship MPC Community Admissions Funding Closing Remarks
Dr. Jean Mason Associate Dean Faculty and Student Affairs Faculty of Communication and Design
#MPCInfoNight
Dr. Catherine Schryer Chair School of Professional Communication
Welcoming Remarks
Program Overview MPC Program Internship MPC Community Admissions Funding Closing Remarks
#MPCInfoNight
Dr. Wendy Freeman Graduate Program Director Master of Professional Communication
Established in 2010, 2016 as 6th cohort 1st MPC in Canada
Program Overview
What is Professional Communication?
#MPCInfoNight
Program Overview
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• Public relations, media relations
• Investor relations • Internal communications • Marketing & Advertising
• Community relations and management
• Public Affairs • Policy development • Political communication
Our students come from a range of disciplines with different experiences
Program Overview
Business Communication English Literature Political Science Journalism
Philosophy Science History Music Theatre
Direct from undergraduate degree Up to 10 years of work experience
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Program Overview
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MPC graduates work in diverse organizations • Public Relations Agencies • Healthcare • Start Ups • Technology incubators • Financial organizations • Government • Telecommunications
• Marketing • Advertising • Graphic design • Policy Think Tanks • Universities: University of
Toronto, Ryerson, University of Ontario Institute of Technology
Program Overview
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MPC graduates work in various roles • Account managers • Marketing communications
professionals • Advertising strategists • Digital community
managers
• Policy analysts • Internal communication
specialists • Consultants
Program Overview
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MPC graduates are engaged in • Event co-ordination • Website design • Grant and proposal writing • Graphic design • Media relations • Report writing
• Social media management • Policy analysis • Research dissemination • Strategic planning
Welcoming Remarks
Program Overview MPC Program Internship MPC Community Admissions Funding Closing Remarks
#MPCInfoNight
Hayley Fuller, MPC, 2012 Communications Coordinator University of Toronto
Welcoming Remarks Program Overview
MPC Program Internship MPC Community Admissions Funding Closing Remarks
#MPCInfoNight
Dr. John Shiga, Acting Program Director Master of Professional Communication
Program features
MPC Program
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• One-year, full time, fast-track master’s degree • Balance of theory and practice • Internship • Advanced technology and other resources • Master’s Research Paper
MPC Program Fall Term
• Advanced Editing & Document Design • Professional Communication, Theory & Practice • The Virtual Organization
1 elective
Subject to availability, options usually include: • Topics in Cross-Cultural Communication • Advanced Speaking and Presentation Technology • Audiences & the Public
3 required courses
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MPC Program Winter Term
2 electives
Subject to availability, options usually include: • Strategic Media Relations • Proposal Writing, Grant Seeking & Fundraising • Crisis Communication
1 required course
150 hours of Internship
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• Research Methods
MPC Program Spring/Summer Term
Master’s Research Paper (MRP) Examples include: • A Little Birdie Told Me: Journalistic and Individualistic Twitter
Use of Local Television News Reporters • Girls on Film: Gender representation in STEM photographs • Political crises: Chris Christie responds to Bridgegate • Toward a cross-platform brand storytelling model: bridging
transmedia, narrative, and marketing discourses #MPCInfoNight
Welcoming Remarks Program Overview MPC Program
Internship MPC Community Admissions Funding Closing Remarks
#MPCInfoNight
Dr. Ava Cross MPC Internship Coordinator Associate Professor Undergraduate Program Director
Internship • Insight into professional practice • Hands-on experience • Network enhancement • Career opportunities • Complement to theoretical studies
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Internship
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• St. Joseph Media • St. Michael’s Hospital
Foundation • CARAS/The Juno Awards • Ontario SPCA • Big Brothers Big Sisters of
Toronto
• Canadian Organic Growers • Canada Post • City Hall, City of Toronto • Scholastic Canada • The Walrus Magazine
Internship • writing and editing
company magazine • building and updating
media lists • conducting media scans • creating/maintaining social
media accounts
• creating a style guide • establishing annual
reporting protocols and creating reports on endowed major gifts
• proposal writing for new programs
#MPCInfoNight
Welcoming Remarks Program Overview MPC Program Internship
MPC Community Admissions Funding Closing Remarks
#MPCInfoNight
Dr. John Shiga, Acting Program Director Master of Professional Communication
MPC Community • Downtown Toronto location • Interaction with new ProCom BA program • ProCom Alumni Association • Industry associations and conferences • Engagement with the ProCom community • Participation in University-wide events
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Welcoming Remarks Program Overview MPC Program Internship MPC Community
Admissions Funding Closing Remarks
#MPCInfoNight
Mauro Chiera Graduate Program Administrator
Admissions Four-year undergraduate degree with a minimum B average (or equivalent) in the final half of the program Official transcripts for all relevant post-secondary education Letter of intent outlining an area of focus and additional qualifications and/or professional experience Résumé
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Admissions Two letters of recommendation Portfolio containing two examples of the applicant’s written communication.
At least one piece of academic writing Provide context and explanation for each piece
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Welcoming Remarks Program Overview MPC Program Internship MPC Community Admissions
Funding Closing Remarks
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Dr. John Shiga, Acting Program Director Master of Professional Communication
Funding Internal Awards and Scholarships • Ryerson Graduate Fellowship (RGF) • Graduate Assistantships
External Awards and Scholarships • Ontario Graduate Scholarship • Ontario Graduate Fellowship (OGF) • SSHRC Canada Graduate Scholarship Masters (CGS-M)
#MPCInfoNight
#MPCInfoNight
Welcoming Remarks Program Overview MPC Program Internship MPC Community Admissions Funding
Closing Remarks
Dr. John Shiga, Acting Program Director Master of Professional Communication
procom.ryerson.ca/graduate
John Shiga, PhD Assistant Professor Graduate Program Director [email protected] 416.979.5000 x6385
Mauro Chiera Graduate Program Administrator [email protected] 416.979.5000 x7608
Closing Remarks Deadline for first consideration is January 19, 2015
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#MPCInfoNight
Q & A Time Afterwards, join us for Mingle & Meet / Posters/ Tours
