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MOOCS
To A*ract Global Learners, Be Prepared to Learn from Experimenta@on
Key Takeaway:
You Cannot Innovate without the Risks of Experimenta@on
Source: Chronicle of Higher Education http://chronicle.com/article/Major-Players-in-the-MOOC/138817/?cid=wb&utm_source=wb&utm_medium=en
MOOC Matrix – Crowd Sourced Learning
Ins7tu7onal Goals
Build Brand
Research the Science of Learning
Revenue
Build Brand
Research the Science of Learning
Generate Revenue
Find Your Model
Business Models
Business Models – Revenue Op@ons • Selling Directly to Students
• Credit Hours Charged as Tui7on • Other University’s Courses • Tes7ng Services
• Selling to Other Universi7es • Licensing Your Courses • Tes7ng Services
• Selling to Corpora7ons • Corporate Recrui7ng Services • Selling Sponsorships
Opera@onal Models – Skills You Need • Course Development
• The Academic Team
• Recruitment Marke7ng • Interac7ve Content Development
• Admissions Marke7ng • IT Services
• Analy7cs • IT Services
Holis7c Strategy for Student Recrui7ng
Develop Your Business Plan
• Define University Goals
• Analyze Marketplace
• Iden7fy Opera7onal Capacity