Embed Size (px)
DESCRIPTION
The internet is a powerful way to get your message across to the right audience. Social media sites like YouTube, Twitter, Flickr, MySpace, and Facebook can help raise awareness for your cause, build a network of support, coordinate events and create change. We'll explore the Dos and Don'ts of social networking, as well as hear some inspiring examples of how other nonprofits have used social media to advance their cause & broadcast their message to the world.
Citation preview
Facebook, YouTube, Twitter Oh My!
Understanding Philanthropy 2.0
Social Media is NOT about the Technology
It’s about the people
Photo credit: left-hand
What others say about you is more important than what you say about yourself
Photo credit: Stu Willis
6
“As Tony [Hsieh, CEO of Zappos] says..."People don't relate to companies, they relate to people." This is important insight. You, the 57 year old CEO may not use social, but that doesn't mean that your customers don't use social. You are not your customer.”
- Bill Sweetman “10 Twitter Tips for Professionals” on One Degree
POWER
Photo credit: Thomas Hawk
• Friday, September 21, 2007
Photo credit: Kris Krug
Monday, September 24, 2007
• Wednesday, September 26, 2007
STORIES
25
“Tell real stories in as many ways as possible including video, photos and through personal emails. Quotes from people benefiting from the project as well as people that have been to the community are important. There has to be a real connection to what the money is being raised for.”
Stories
VIDEO
• Tell a story
Photo credit: geishaboy500
BLOGS
BLOGS
30
Blogs
• Current• Personal• 2-way communication
Photo credit: topgold
33
•But there’s also...
VIDEOS
• Send a Message
• Encourage Action
• Educate/Raise Awareness
36
“...to the extent people can’t solve a problem, they tend to ignore that problem”
- Tom Bowman of Bowman Design Group
Seed Magazine – “The Last Experiment”
Photo credit: AJC1
Message (from “Group”)
Update (from “Fan Page”)
Photo credit: joomlatools
46
You can:
• Mobilize
• Post information/links
• Make message searchable
• Learn
[MONITORING & LISTENING]
Photo credit: Lan Bui
Picture from Flickr
Video from YouTube
CASE STUDIES
Photo credit: Sim Dawdler
64
Kevan Gilbert, Project Coordinator of Creative Technologies at Union Gospel Mission:
1. Strong, Engaging Call to Action
2. Find Bloggers who are already Talking about you
3. Having a blog establishes that you speak the same language
4. Remember to tell stories
5. Understand that endorsement is stronger when coming from others
Credit Slide Number
oo
Photo credit: Miss604
Photo credit: Ling Chan
72
Vancouver Opera
Credit Slide Number
oo
Responses
74
Ling Chan, Social Media Manager, Vancouver Opera:
1. Ask: What is your purpose/goal?
2. Be Dedicated! Devote significant time to it (or find someone who can)
3. Combined several tools (Facebook, Twitter, Youtube, Blog, Bloggers, Flickr)
4. Identified the key influencers
SAVE THE GREAT BEAR
VIDEO
SAVE THE GREAT BEAR
79
From Darren Barefoot & Julie Szabo of Capulet – Advice:
1. Marry your online work with offline PR.
2. Don't rely on a single online tactic to get the job done.
3. Give yourself enough time to succeed. Many people think a few weeks is enough time to achieve campaign success.
Photo credit: Ben Terrett
Because it matters
And Thank You
Thanks to the following people for their help:
• Kevan Gilbert of Union Gospel Mission • Ling Chan of the Vancouver Opera • Darren Barefoot & Julie Szabo of Capulet
Communications• Caroline MacGillivray of Beauty Night
84
Find Articles, Notes & Resources
http://delicious.com/mhamburg/nonprofits
More about Social Media Tools (including RSS, Wikis etc.) [INSERT]
Today
3:15 pm - 4:45 pm
Game On: An Interactive Session on Social Media
More about Twitter:
Tomorrow
10:45 am – 12:15 pm
How Tweet It Is: Creating a Following on Twitter
87
Contact Me
88
Contact Me
