WHAT IS MEDIA LITERACY?MODULE 1: The Basics

Introductory Discussion

•Think about the following question on your own for a few minutes and write down a definition. Then discuss among the class.

•How do you define media literacy?

Discussion Continued

•Watch this video clip “An Ever Changing World”, which was uploaded in 2009. Discuss among the class your reflections and other changes you have seen made in the media since.

•http://www.youtube.com/watch?v=yuKu6PZXCIY

Media Literacy Defined

•According to the Center for Media Literacy:▫ In 1992: Media literacy is the ability to access,

analyze, evaluate and create media in a variety of forms.”

▫ Today: “Media literacy is a 21st century approach to education. It provides a framework to access, analyze, evaluate, create and participate with messages in a variety of forms – from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of democracy.”

The History

http://www.disabilityplanet.co.uk/critical-analysis.html

Generation Gap?

•The idea of a generation gap in terms of technology is nothing new, but today technology is developing faster than ever.

•Is there a lack of understanding between parents and/or teachers and their students?

•CASE STUDY: “A New Digital Age: Bridging the Generation Gap”

Case Study• 86 participants asked what kind of

technology they use and how often.

• Expected to see the divide in use of technologies but it was more in the reason for using these technologies.

“Need to know” versus exploration for the sake of entertainment.

• http://editlib.org/p/27929

Assignment 1:

•Participate in the poll on the main page. After submitting your answer, consider the other options and write a summary ranking the way you use these media sources and what for (news, information, entertainment, etc.)

•In your summary, discuss how your poll answer would differ from your parents, grandparents, teachers, etc. and why you think so.