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H&M LOGO

QUOTE

I will position the H&M logo in the bottomright hand corner as this is the standardposition in their adverts, therefore this willmake my advert professional and realistic.This will attract my target audience as themajority of them shop from H&M. I foundthis out as artists like Rihanna haveappeared in the H&M showroom. thereforemy advertisement will be successful.

The quote will be from thesong Stop and stare byOne Republic as this linksin with the main image ofmy advertisement. This is afamiliar song, which willappeal to a wider audience.I will use the font CenturyFB, size 18 to attract theaudience’s attention. Thecolour of the font will beblack, so it stands out andgrabs the attention of theaudience.

These are two separatephotographs which I haveroughly combined together togive a rough idea for how myfinal advert will look like. Theimages will be edited inPhotoshop. I will change theopacity and the backgroundlayer will overlap the mainimage which will make theadvert unique and interesting.This will attract a wideraudience. the main image hasdirect eye-contact with theaudience which encouragesdirect communication. I willerase some features of thebackground image so it doesnot disrupt efficient eye-flow oreye-contact with the audience.