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BDPA Los Angeles chapter discussed mobile technology at their May 2011 program meeting. The topic of the presentation was 'Mobility Showdown: Android vs. iPhone'.The presenter was John Malonson (Raytheon). For more information about BDPA Los Angeles chapter you can visit their website -- http://www.bdpala.org
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AGENDA
Introductions
Announcements
Presentation / Discussion
Q&A
WELCOME
Tell us about yourself
How did you hear about this event?
What do you hope to gain from this event?
ANNOUNCEMENTS
As listed in April 2011 Newsletter
PRESENTATION OUTLINE
What makes a Smartphone “smart?”
Which platform do new users want? – 2011 Nielsen Report
What happened to the former “big boys” (RIM, Microsoft, Palm)?
Head to Head Comparison (iPhone vs Android)
And the Winner is…
WHAT MAKES A PHONE “SMART?”
“Smart”
E-mail / Calendaring
Web Browsing
Ability to install 1st and 3rd party applications
“Phone”
Telephone
WHICH PLATFORM TO NEW USERS WANT?
31% of U.S consumers plan to buy an Android handset, versus the 30% who are eyeing an iPhone according to a Jan. – Mar. 2011 Nielsen report
NIELSEN DATA
NIELSEN DATA
NIELSEN DATA
THE MIGHTY FALL
What factors led to the iPhone and Android overtaking RIM, Palm, and Microsoft?
Ignoring “touch” and “multi-touch” UI’s?
Imitating vs. Innovating?
Lack of Apps?
Other
HEAD TO HEAD(IPHONE VS ANDROID)
Ease of Use
Openness
Battery Life
Multitasking
Software Keyboard
System-Wide Search
Notification System
Voice-to-Text
Syncing
Non-Google Sync
Tethering
Release and Update Consistency
Apps
Web Browsing
Gaming
Free Turn-by-Turn Navigation
Google Apps Integration
Google Voice
Customization
Overall
AND THE WINNER IS…
The Consumer
Q&A
What does the future hold for Mobile Computing?
How will the PC landscape be affected?
What does the future of innovation hold for mobile computing (including tablets / iPad / etc)?
Most importantly, Head-to-Head which platform will be the clear winner 5+ years from now?
THANKS!
BDPA Los Angeles
www.BDPALA.org
BDPA National
www.BDPA.org
