Mobile postcard

PRATEN METJE KLANT VIA

CREATE WORD OF MOUTHVIA A SIMPLE POSTCARD -JE KLANT VIADIRECT MAIL

Stéphane Verbrugge - bpost

VIA A SIMPLE POSTCARD -

How a little elephant became a love brandbecame a love brand…

DO YOUREMEMBERREMEMBER

HIM ?

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Loyalty starts with great storiesgreat stories…

In marketing we call this:

Product-centric versus people-centric

OrientationSource of distinction

Focus & Startingpoint

People-centric Engagement Unique Satisfaction proposition CONNECT

Brand Centric Personality Unique Sales PULLBrand-Centric Personality qProposition PULL

Product-centric Features & Benefits Unique Product

Offer PUSH

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Loyalty starts withgreat storiesgreat stories…

The value of storytelling:

Storytelling allows users to share productexperiences and feelings: p g

• To interact with co-users on a personal level

• To refine their product usage and enhance their user-experience p

• To co-create their own stories

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Market insight :People trust above all friends and family

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SOME SMART IDEAS…

CREATE REAL CONVERSATIONSAND ABOVE ALL MAKE PEOPLE DO THINGS…

Your next event! Make a story of itMake a story of it…

Idea?Ta getTarget

Target your best customers…

Invite them to share with friends how

Idea

nice it is to shop in your new store.

Offer them an extra incentive / offer to make them act faster.

Present your customers with an exclusive offer in your Direct Mail, and measure the impact on sales.

Measure

Measure the word-of-mouth effect…


CREATEWord of mouth! o d o out

I MAXIRESPONSE1LOVEBRAND

MAXIRESPONSEMGM POSTCARD1

MOBILEPOSTCARD2



Your fans, clientscan send free postcardsto their friends…and they don’t need any stamp easy!I they don t need any stamp…easy!

LOVEBRAND

I’LLWAUW! CHECK ITOUT ALSO

WAUW!I WANT IT TOO

MAXIRESPONSE1 MGM POSTCARD1



1. As an advertiser you can offeryour fans a free postcardsthat allows to send it for freet th i

EnjoyBrand x to their peers.

2 Member Get Member gives you

Brand xjust like me

2. Member Get Member gives you full control on your budget# cards.

3. You only pay for cardsthat are send




Some existing examples!examples!




MAXIRESPONSEMGM POSTCARD1

More info: Contact your bpost Accountmanager or contact Nicolas Pevenageemail: [email protected] g p



I

bpost prints photo on real postcardand send it to friends…

LOVEBRAND

I’LLWAUW! CHECK ITOUT ALSO

WAUW!I WANT IT TOO

MOBILE2 POSTCARD2


CREATEWord of mouth! 1. App is free available for every o d o out 1. App is free available for every

SMARTPHONE type

2. As an advertiser you can offer f f d

EnjoyBrand x your fans a free promo code

that allows to send it for freeto their peers.

Brand xjust like me

3. Promo code gives you full control on your budget# cards, #credits is adaptable

4. Promo code gives you as advertiseralso the possibility to adda branded layer…MOBILE2 y

POSTCARD2



Existing exampleexample

MOBILE2 POSTCARD2

EXPERIENCE IT YOURSELF

Download the mobile postcard app!

EXPERIENCE IT YOURSELF…

! PROMOCODE is valid until 31/05/2013

PostcardPostcard! case sensitive

Surf naar: www.bpost.be/mobilepostcard/pro

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MOBILEPOSTCARD2

More info & tarifs: Contact your bpost Accountmanager

Or go towww.bpost.be/mobilepostcard/pro

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Other bpost servicesOther bpost services

Fancy PBCreate a fancy PB-nummer

Vergroot het percentage geopende zendingen door het frankeermerk te personaliseren!p

! Enkel mogelijk wanneer u een Direct Mail- of Admin Mail-contract met bpost heeft

afgesloten. Afgesloten. En bij afgiften van minimaal 500 zendingen in een MassPost

(Hyper)Centrum.

Meer info: http://www.bpost.be/site/nl/business/send_post/advertisin

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p // p / / / / _p /g/addressed/pdf/Fancy_PP_NL.pdf

Thank STÉPHANE VERBRUGGE

Thank you !

DM EXPERT, BPOST

y

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Education

Mobile postcard