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Looking at the predicted continued growth of the world's app economy and the broad range of skills that are required to successfully make an app
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Teaching people the mobile app making business
The problem
• Creating a successful mobile app requires a broad skills base
– Research– Business models and budgeting– User experience– Interface design– System architecture– Coding– Product management– Project management– Legal– Investment– Marketing
• Even experts in one area, such as engineering, are unlikely to be successful unless they master sufficient expertise in the other areas
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The A.I. Team
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The Actual A.I. Team
Nic WrightStrategy & Legal
Indy ChakrabartyMobile Development
Vijay SanthanamMobile Development
Claudia SangripantiMobile Marketing
Ash DonaldsonUser Experience
Alan ZeinoMobile Marketing
Iain DowlingUser Interface Design
AppInstruct’s Roadmap
Worksheets, case studies & tutor support
• Plan your app as you study
• Learn from app entrepreneurs’ earlier experiences
• Emphasis on the practical
• Ability to ask our experts – via email and weekly Hangout
@appinstruct
The opportunity
• Move to smartphones– Penetration – Australia 65%, UK 61%, USA 53%– Huge Surge of China – Jan 2012 around 50% of US adoption, Feb 2013 – overtook US
adoption– Brazil only at 36% – India only at 10%– Cheaper iPhone better news for developers, than Apple = more app users
• Growth in downloads– Gartner predicts there will be 310b app downloads in 2016– Most downloads will be Free – 288b– But paid downloads to grow 3x – 8.1b in 2013; 21.6b in 2016
• Growth in revenues– Apple has paid out over $5b in last 12 months, same amount as in 1st 4 years– Gartner predicts app store revenues of $24.5b in 2013 (includes advertising)– Gartner predicts estimated value of $74b in revenue from app stores in 2016– Paid-for downloads will contribute 45.2% of this revenue by 2016– In-app-purchase will account for 41% of this revenue by 2016
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Learn more
• If you’ve a Case Study, we’d love to hear from you
• If you’re interested in broadening your knowledge, then contact me for special pricing
Start Free Trial – http://appinstruct.com
Contact us at [email protected] or twitter.com/appinstruct
