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The Rundown
• Who am I?
• What is mobile marketing?
• Why?
• Methods
• What works?
• What will work for me?
Who am i?Executive Director of Emerging
Technology in Information Technology Services for Central Piedmont Community
College in Charlotte, North Carolina
.... just call me Ken.
Mobile Marketing• First, and relatively new, is meant to
describe marketing on or with a mobile device, such as a cell phone. (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards. -- Wikipedia
Mobile Marketing
• First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone. (this is an example of horizontal telecommunication convergence).
-- Wikipedia
The Growth of Mobile
2004Mobile phones become
regular parts of lives 20091.2 Billion mobile phones
sold.
2010314.7 million mobile phones
sold54.3 million were smart
phones2010...
Mobile Subscribers passed 5 billion
digitalbuzzblog.com
Who, What, When, Where
• What type of business do you operate?
• What does your average customer look like?
• How long do you have a captive audience?
• What are they already using?
• and more....
You Can Do It!
• Keep it simple
• Make it fit you
• Engage the users.... repeatedly
• Measure results!
Measure Results
• Campaign tracking (Google Analytics)
• Social Check-In / App Tracking (e.g. Foursquare, Gowalla)
• Link Tracking (goo.gl, hit.ly....)
• Usability Testing
• Talk to people...