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Newspaper Industry
Team 2
Market Review
Niall Maher 11497488
Rachel Moore 11466328
Andrew McCabe 11397916
Thomas Owens 11425368
Constantin R Oprisan 11434962
Introduction
Independent
Irish times
Irish examiner
Sun
Star
Market Background
Market size:
2.88 million adults read a newspaper
daily
According to a survey carried out by the
National Newspapers of Ireland (NNI)
the Irish newspaper industry made
€829.68 million in revenue in 2011.
Trends:
Between the years of 2009 to 2012 there
has been a decrease in the number of
people buying a newspaper daily.
Key players:
Broadband and the continuous
introduction of new technology in
regards to Smartphones.
Profile of Organisations
Founded in 1905 and it is currently Ireland’s largest selling newspaper as it is published 7 days a week.
Founded in 1859, an Irish broadsheet newspaper that is published 6 days a week.
An Irish broadsheet newspaper, founded in 1841 under the title “The Cork Examiner” until it changed its name to the Irish Examiner in recent years.
A daily tabloid newspaper founded in 1963 which is published in the United Kingdom and Ireland.
Founded in 1988, it is Ireland’s number one paper for people aged between 15-44 years old.
Website Review The Irish Independent
Easy to use and to find top news stories,
with a convenient menu bar allowing
easy of access to information.
The Irish Times
Similar in style to The Irish Independent,
a drop down menu allows users to
quickly obtain information they want.
The Irish Examiner
Laid out in a more traditional manner.
However, it has adopted a useful style for links
to different areas, with pictures as links rather
than a lot of words.
The Irish Sun
Very much based on pictures. Showbiz is one area which they have appearing regularly on the home
page of the website.
The Daily Star
Simple and straight forward to use, with good use of quick links and tabs, allowing readers to easy read
stories of interest.
Social Media Review
The Irish Independent has the most followers on Twitter. Their Facebook page has got the complete history of the paper, from the beginning.
The Irish times were more unique in their social media as they have a news blog with a number of blogs which they have written throughout the day.
The Irish Examiner had the best twitter page with links to various stories on their website.
We found that the Irish Daily Star had the most attractive Facebook page.
The Irish Sun is one of the popular newspapers on Facebook as it is liked by over 17,000 people.
Mobile Review
The first review we chose to do was the
Irish Examiner.
Irish Examiner was the only paper which
didn’t have an app for mobile devices.
We can clearly see that the results from the
analysis of their website review for mobile
devices shows that it is not user friendly.
Boss Metrics Reports
Facebook Analysis
Company Fans PTAT PTAT/Fans %Avg. post
per day
Average likes
per day
The Irish
Independent
18,056 330 1.80% 2.2 10
The Irish Times53,419 1559 4.80% 5.55 26.8
The Irish
Examiner10,867 270 2.50% 3.58 11.2
The Irish Sun17,589 253 1.40% 4.53 2.4
The Daily Star639 5 0.80% 5.9 0.1
Boss Metrics Reports Contd.
Boss Metrics Reports Contd.
Twitter Analysis
Company Followers FollowingAvg. Tweet per
day
Avg. reply per
day
The Irish
Independent34,216 78 49.9 1
The Irish Times 41,057 35 28.7 0.1
The Irish
Examiner28,566 147 14.4 0.3
The Irish Sun 994 20 4.9 0.1
The Daily Star 850 64 24.4 0
Boss Metrics Reports Contd.
Report Promotion
• To express our work on the Irish
newspaper industry we put it onto various
websites like:Facebook
Slideshare
Wordpress
Socialmedia.ie
Conclusions Newspapers use websites, social media and mobile apps to
get their news to their readers
Given the reduction in the purchases of the physical
newspapers, the industry needs to turn their attention to
promoting their papers through other means, for example
through Facebook, Twitter, and apps.
We revealed that the Irish Examiner’s readership is
suffering due to lack of advancement in technology
compared to the others.
The introduction of technology has increased the papers
target markets and created diversification for the customer.
