MLM

RECRUITING THE RESISTANCE FREE WAY!

IT TOOK MY MENTOR A LOT OF DRILLING

THIS INTO MY BIG FAT HEAD OVER AND

OVER AGAIN BEFORE I FINALLY

UNDERSTOOD IT.

AT FIRST I JUST DIDN’T GET IT…..

HE EXPLAINED THAT THERE IS A MUCH

BETTER WAY TO PROSPECTING OTHER

THAN FOLLOWING SOME COLD CALLING

SCRIPT.

I TOOK ISSUE WITH THE STATEMENT AT

FIRST BECAUSE I BELIEVE THAT SCRIPTS

HAVE THEIR PLACE WHEN COLD CALLING.

ESPECIALLY IN THE BEGINNING BECAUSE

WHEN I FIRST JOINED NETWORK

MARKETING I HAD THE SAME QUESTION

THAT ALL NEWBIE'S IN THIS INDUSTRY

HAVE.

AND THAT QUESTION IS SIMPLY…..

“WHAT DO I SAY TO MY

PROSPECT?

SO I PERSONALLY THINK THAT SCRIPTS

HAVE THEIR PLACE, AT LEAST IN THE

BEGINNING ESPECIALLY FOR SOMEONE

NEW TO THE INDUSTRY.

HE SAID “LOOK, ALL A REHEARSED OR

COLD CALLING SCRIPT REALLY DOES IS

PUT UNDUE PRESSURE AND TENSION ON

YOU AND YOUR PROSPECT FOR THE

CLOSE.

AS HE WENT ON WITH HIS EXPLANATION

I BEGAN TO UNDERSTAND HIS POINT AND

WHERE HE WAS COMING FROM.

I KNOW I’M GOING TO HIT IT AND THEY

KNOW THAT’S IT’S COMING.

I BEGAN TO SEE THAT AS I’M

RAMBLING THROUGH MY SCRIPT AT

SOME POINT I AM GOING TO HIT THE

“CLOSE THE PROSPECT” BUTTON.

HE EXPLAINED THAT REMOVING THE

TENSION AND AWKWARDNESS OF

FUMBLING OR RAMBLING THROUGH A

SCRIPTED PRESENTATION AND CLOSE IS

ACTUALLY EASIER THAN EVEN I

THOUGHT.

A QUICK SIDE NOTE: IF THE PROSPECT

HAS BEEN AROUND THE BLOCK THEY

WILL USUALLY CUT YOU OFF AND SAY

“GET TO THE POINT!”

AND THAT IS USUALLY CODE FOR “I’M

REALLY NOT INTERESTED” OR “WHAT IS

IT” AND “HOW MUCH DOES IT COST.”

IF YOU FIND YOURSELF IN THAT

SITUATION KNOW THAT YOUR

ENGAGEMENT WITH THAT PROSPECT IS

ABOUT TO END.

BACK ON POINT: SO, ONCE MY MENTOR

SHARED THIS NEXT SECRET WITH ME I

TRULY UNDERSTOOD THE POINT HE WAS

TRYING TO MAKE.

THE POWER OF DOING THIS ONE THING

AND MY BUSINESS BEGAN TO TAKE OFF.

I’M GUESSING YOU WANNA KNOW

WHAT IT IS!?!

WELL, HE WENT ON TO TEACH ME THAT

INSTEAD OF STICKING TO A COLD

CALLING SCRIPT AND GOING FOR THE

HARD SELL, BE WHAT MANY OF YOUR

PROSPECTS ARE REALLY LOOKING FOR.

SO WITH MY HEAD COCKED SIDEWAYS

AND A PUZZLED LOOK ON MY FACE I

THOUGHT “GO ON, I’M LISTENING….

HE SAID LOOK, INSTEAD OF READING FROM

A SCRIPT AND GETTING NERVOUS ABOUT

WHETHER OR NOT YOU'RE GOING TO CLOSE

THAT PARTICULAR LEAD INTO YOUR

BUSINESS SHOOT RIGHT ON PAST IT.

START TRAINING THEM FROM

THE OUTSET!

BEGIN BY PROVIDING THEM

INFORMATION, SOME REAL VALUE.

IT SENDS THE MESSAGE TO YOUR

PROSPECT THAT SAYS YOU’RE MORE

THAT JUST A SPONSOR….. YOU’RE A

COACH!!

NOW LEAN IN FOR THIS NEXT COMMENT.

IT TELLS THE PROSPECT THAT YOU ARE

GOING TO HELP THEM GET TO WHERE

THEY WANT TO GO FASTER AND EASIER

THAN IF THEY TRIED ON THEIR OWN.

OR BETTER YET IF THEY TRY WITH A LESS QUALIFIED DISTRIBUTOR THAT CAN’T TEACH THEM WHAT THEY NEED TO KNOW TO BE SUCCESSFUL AND REACH THEIR GOALS.

IT’S A VERY POWERFUL

MESSAGE!!

AND MORE IMPORTANTLY IT SETS YOU

APART FROM ALL THE OTHER

DISTRIBUTORS IN YOUR PRIMARY

BUSINESS.

IN DOING SO, IF YOU’RE PROSPECT IS

INTERESTED IN YOUR OPPORTUNITY

THEY HAVE NO CHOICE BUT TO JOIN

YOUR TEAM.

HE CONTINUED ON BY SAYING “GIVE

THEM SOMETHING OF VALUE FIRST!”

SHOW THEM YOU’RE SERIOUS AND YOU

KNOW WHAT’S GOING ON.

“START TEACHING AND TRAINING YOUR

WOULD BE RECRUIT BEFORE

THEY ARE EVEN RECRUITED AND JUST

WATCH WHAT HAPPENS.”

THEY’LL THINK “WOW” I CAN REALLY

LEARN A LOT FROM THIS PERSON. THEY

CAN HELP ME BE SUCCESSFUL.

IT’LL BE SO AUTOMATIC THAT THEY

WON'T KNOW WHAT'S HAPPENING, BUT

YOU'LL BE ATTRACTING THEM TOWARDS

YOU LIKE A MAGNET INSTEAD OF

FORCING THEM INTO YOUR BUSINESS

WITH ALL YOUR MIGHT WITH THE HARD

SELL.

HE CONCLUDED WITH THIS: “SPEAK TO

YOUR PROSPECT ABOUT WHAT YOU DO,

GIVE THEM ADVICE, STEER THEM IN THE

RIGHT DIRECTION WHILE THEY ARE

STILL PROSPECTS AND WATCH HOW

NATURALLY MOST WILL WANT TO BE A

PART OF WHATEVER IT IS YOU'RE

DOING.

SO IN CLOSING WE’RE ALL ABOUT

FINDING THAT UNIQUE OPPORTUNITY

AND HELPING YOU EXECUTE.

ZIG ZIGLAR SAYS IT BEST: “IF YOU HELP

ENOUGH PEOPLE GET WHAT THEY WANT

YOU CAN HAVE EVERYTHING THAT YOU

WANT.”

I ALWAYS TEACH 3 PRIMARY PRINCIPLES:

1. GET IN: FIND THAT UNIQUE

OPPORTUNITY YOU CAN GET INVOLVED

WITH.

2. GET EDUCATED: LEARN NOT ONLY THE

COMPANY AND PRODUCT MATERIAL BUT

WHAT IT TAKES TO BE SUCCESSFUL IN

THIS INDUSTRY.

3. GET GOING: IT’S TIME TO TAKE ALL

YOUR KNOWLEDGE AND PUT IT INTO

ACTION.

NOW IT’S TIME……

IT’S TIME TO TAKE THE INFORMATION

THAT YOU STUDIED AND PUT INTO

PRACTICE AND SHARE IT OR TEACH IT TO

YOUR PROSPECTS.

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